Apple is not only the most cost-effective technology company, but it also ranks at the top of the charts that include all the companies around the world.
With the wide variety of products offered by Apple – from smartphones to desktops, we can assume that they are behind the record profits of Apple. And it’s mostly ok, but there is a twist. Of course, Apple’s iPhones bring in the most money. After all, the company is the world’s third largest smartphone maker. What comes next is not the iPad or MacBook laptops, but the combined product of Apple’s services.
According to estimates collected by Philip Elmer-DeWitt, analysts who are following Apple closely predict that revenues generated by Apple’s services will reach $10.3 billion for the last quarter of fiscal 2018.
The ever-growing importance of services as a source of income is nothing short of astonishing. While the Apple market is saturated with devices offering adequate performance over a long period, it is expected to move to increased spending on software and entertainment.
Apple is well aware of this trend and is focusing its efforts on improving its services. Its ecosystem is one of the most important factors preventing Apple users from turning to competing brands and Apple will not let this handshake become free.
The official revenue figures will be released by Apple in just a few days, when it publishes its earnings report on November 1, and we’ll see exactly how much money the software is making.
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