AWeber and ActiveCampaign are both big names in the email marketing business and are well-known for what they do. They don’t go after the same people. AWeber tries to appeal to everyone by going for the mass market. ActiveCampaign’s product is aimed at more experienced marketers who run complicated campaigns, usually at B2B companies.
Compare ActiveCampaign and AWeber to find out which one can help you change the way your company’s email marketing efforts work. AWeber is a cheap option for businesses that want an easy-to-use email marketing tool. Even though it lacks some features, this software is a good choice for people just starting out because it is easy to use. ActiveCampaign has a lot of useful tools for email marketers with some experience. ActiveCampaign might be the right software for you if you’re looking for a powerful way to sell your business through email.
Today, we’re going to compare two powerful tools for email marketing and marketing automation: AWeber and ActiveCampaign. Both can help you grow your business. Email marketing with an email service is definitely the way to go if you’re looking for one of the cheapest ways to market your business.
AWeber vs ActiveCampaign: Pricing
The free plan from AWeber is limited because it doesn’t come with automations, advanced analytics, or A/B testing, and all of your emails will have the AWeber logo on them. For small companies, AWeber’s paid plans are a good deal because no matter which plan you choose, you can use the same features. You also save 14% if you pay every three months and 14.9% if you pay every year.
- Free plan: Yes
- Free trial: No
- Discount: 14.9% yearly and 14% quarterly discount
- Starting price of paid plans: $19/month for up to 500 subscribers and unlimited emails
When you pay for ActiveCampaign yearly instead of weekly, you save a lot of money. For example, the Lite plan, which is the least expensive, costs $15 per month if you pay for it month by month, but only $9 per month if you pay for it annual.
- Free plan: No
- Free trial: Yes (14 days)
- Discount: Yearly discount depends on the pricing plan
- Starting price: $15/month for up to 500 subscribers and unlimited emails
- Number of pricing tiers: 4
AWeber vs ActiveCampaign Comparison table
AWeber’s email marketing is simple, but ActiveCampaign’s automation and CRM integration make it a better choice for businesses that need more advanced marketing and sales options.
|Email Marketing||Robust email marketing and newsletter tools.||Comprehensive email marketing capabilities.|
|Marketing Automation||Basic automation features.||Advanced automation with workflows and triggers.|
|Segmentation||Limited segmentation options.||Advanced and highly customizable segmentation.|
|Autoresponders||Available for basic email sequences.||Powerful autoresponder functionality.|
|Lead Scoring||Limited lead scoring features.||Advanced lead scoring and tagging capabilities.|
|A/B Testing||A/B testing for email subject lines.||Extensive A/B testing for emails and automation.|
|CRM Integration||Limited CRM integration.||Strong CRM integration for lead management.|
|E-commerce Integration||Basic e-commerce integrations.||Robust e-commerce integrations for sales tracking.|
|Analytics and Reporting||Basic reporting and analytics.||In-depth reporting with revenue attribution.|
|Forms and Landing Pages||Limited form and landing page builder.||Comprehensive form and landing page capabilities.|
|API and Integrations||Limited third-party integrations.||Extensive integrations through the API.|
|Pricing||Affordable pricing with tiered plans.||Variable pricing based on features and contacts.|
|Ease of Use||User-friendly interface.||Learning curve for advanced features.|
|Customer Support||Good customer support.||Strong customer support with training resources.|
|Visit Website||Visit Website|
AWeber vs ActiveCampaign: User Interface and Ease of Use
AWeber’s email marketing interface is more standard. It has a menu on the side and a main work area. Links to all of the different tools, like lists, email broadcasts, and templates, are in the sidebar. The current page, like a list of users or a draft email, is shown in the main work area.
ActiveCampaign has a more current look, with a dashboard that takes up the whole screen and a menu with tabs. The dashboard shows an outline of what you’ve done with your account, such as how many emails you’ve opened and clicked on recently. The tabbed menu has links to all of the different tools, like contacts, campaigns, and automation.
|Interface||Clean and simple, but can be overwhelming at first||Modern and organized|
|Email editor||Basic||Powerful drag-and-drop editor|
|Creating and managing email lists||Have to create a separate list for each email campaign||Can create a single list and then segment it|
|Creating and sending email campaigns||Basic email campaign builder||Powerful and user-friendly campaign builder with library of pre-built templates|
|Creating automations||Limited automation features||Powerful automation builder|
Overall, I find ActiveCampaign’s interface to be more natural and easy to use. The tabbed menu makes it easy to switch between features, and the dashboard gives you a good picture of what’s going on with your account.
AWeber vs ActiveCampaign: Email Automation Features
Both AWeber and ActiveCampaign are popular email marketing systems, but they have different features and capabilities. ActiveCampaign is the best when it comes to automating emails. It has a more powerful and flexible automation engine and more triggers and behaviors for automation.
Here is a more in-depth look at the email automation tools of the two platforms:
- ActiveCampaign has a wide range of automation triggers, such as website visits, email opens, clicks, payments, and custom events.
- AWeber has a smaller number of automation events than ActiveCampaign. These factors include email opens, clicks, and visits to websites.
- ActiveCampaign has a wide range of automation actions, such as sending emails, updating user tags, adding subscribers to lists, and removing subscribers from lists. Automation can also be used to make complicated processes with many triggers and actions.
- AWeber also has a smaller range of automation tasks than ActiveCampaign. These things include sending emails, updating user tags, and adding subscribers to lists.
- You can use conditional logic in your automations with ActiveCampaign. This means that you can make automations that change based on things like how a customer acts or what they’ve bought in the past.
- You can’t use conditional logic in your automations with AWeber.
Visual workflow builder
- The visual workflow builder in ActiveCampaign makes it easy to set up and handle automations. You can make complicated workflows without writing any code by dragging and dropping triggers and actions.
- AWeber does not have a process builder that you can see. Instead, you must use a text editor to make your automations.
Both AWeber and ActiveCampaign have been good for email marketing that I have done. I found that the automation engine in ActiveCampaign is much more powerful and adjustable than the one in AWeber. I was able to make complicated automations that took different paths based on things like how a user behaved or what they had bought before. This let me send emails to my readers that were more targeted and useful.
I also liked how easy it was to use ActiveCampaign’s visual process builder. I didn’t have to write any code to set up and handle my automations. Overall, I found that ActiveCampaign is a better tool than AWeber for sending emails automatically. It has a more powerful and flexible automation engine and more triggers and behaviors for automation.
AWeber vs ActiveCampaign: Email Templates and Design Tools
I’ve used both AWeber and ActiveCampaign, and ActiveCampaign’s email templates and design tool are better. ActiveCampaign has more than 125 ready-made themes that all work on mobile devices and can be changed. You can also start from scratch and make your own themes.
The drag-and-drop email maker on ActiveCampaign is easy to use, even if you don’t know much about design. You can easily add and take away parts, change the layout, and change the text and pictures. ActiveCampaign also has a number of tools that can help you make emails that look professional, such as:
- A library of stock images and icons: You can add visual interest to your emails by using ActiveCampaign’s collection of stock images and icons.
- Custom fonts and colors: You can match your brand personality with custom fonts and colors.
- Email previews: Before you send an email, you can look at it on different devices and websites.
AWeber also has a number of email templates and design tools, but I found them to be less powerful and easy to use than ActiveCampaign’s. AWeber has more than 700 themes that are already made, but not all of them are mobile-friendly. The drag-and-drop email maker on AWeber is also not as easy to use as the one on ActiveCampaign.
|Number of templates||Over 700||Over 125|
|Stock photo library||Yes||Yes|
In general, I found that ActiveCampaign’s email template and design tool is more powerful and easier to use than AWeber’s. ActiveCampaign is the better choice if you want an email marketing platform with powerful design tools.
AWeber vs ActiveCampaign: Deliverability and Inbox Placement
I’ve used both AWeber and ActiveCampaign for a few years, and I’ve found that ActiveCampaign’s delivery and inbox placement are slightly better. This is based on my own experience and the results of several tests done by people other than me.
I think ActiveCampaign is better in this area for a few reasons. First, ActiveCampaign gives each customer their own IP address, which makes it easier for emails to get to the right people. On the other hand, AWeber uses shared IP addresses, which are more likely to be blocklisted.
|Control over email sending||Limited||Extensive|
Second, ActiveCampaign has a number of tools, such as content analysis tools and email filtering, that can help you get to the top of the inbox list. Some of these functions are also on AWeber, but they are not as strong.
Lastly, ActiveCampaign has a very good reputation for being able to send emails and getting them into people’s inboxes. Even though AWeber has a good name, it is not as strong as ActiveCampaign’s.
Overall, I’ve found that ActiveCampaign’s delivery and placement in inboxes are a little bit better than AWeber’s. But both platforms are good, and which one is best for you will rely on your needs and budget.
AWeber vs ActiveCampaign: Integrations and Third-Party Apps
I’ve been using both AWeber and ActiveCampaign for a few years, and I’ve found that both have a lot of connections and apps from other companies. But there are a few important differences between the two. ActiveCampaign has more native integrations than AWeber, which means you can connect AWeber to a bigger range of third-party apps without using a service like Zapier. But ActiveCampaign’s integrations are stronger, more flexible, and have more tools.
For example, AWeber’s connection with Shopify isn’t very good, but ActiveCampaign’s is a lot better. It lets you sync your Shopify product catalog with ActiveCampaign, build automations for carts that have been abandoned, and do other things. AWeber does not have a built-in customer relationship management system for sales like ActiveCampaign does. ActiveCampaign is a good choice for businesses that need to handle more than just their email marketing, like their sales pipeline.
Overall, I’ve found that the connections in ActiveCampaign are more powerful and flexible than those in AWeber. But AWeber has a larger number of native connections.
Here are some ways I’ve used third-party apps and interfaces with both AWeber and ActiveCampaign:
- AWeber: When people sign up for my newsletter on my website, AWeber immediately adds them to my email list because it works with WordPress. I also use Zapier to connect AWeber to other apps, like Leadpages and Google Sheets, that are not made by AWeber.
- ActiveCampaign: I use the connection between ActiveCampaign and Shopify to sync my Shopify product catalog with ActiveCampaign and set up automations for when people leave items in their shopping carts. I also use Zapier to connect ActiveCampaign to other apps, like Stripe and Salesforce, that are not made by ActiveCampaign.
AWeber: Pros and Cons
- User-friendly interface.
- Affordable pricing.
- Good for beginners.
- Reliable email deliverability.
- Less advanced segmentation.
- Basic reporting.
ActiveCampaign: Pros and Cons
- Advanced marketing automation.
- Robust CRM integration.
- Extensive A/B testing.
- In-depth reporting and analytics.
- Highly customizable segmentation.
- Steeper learning curve.
- May be overwhelming for beginners.
AWeber vs ActiveCampaign: which one should you consider?
Whether you should use AWeber or ActiveCampaign for your email marketing needs comes down to your unique goals and needs. AWeber is a great choice for people who are just starting out and for small businesses because it is easy to use, cheap, and easy to handle lists. But ActiveCampaign might be a better choice if you want more advanced automation features, more detailed segmentation, and more detailed reports.
It has a lot of automation tools and a way of doing email marketing that you can change a lot. In short, AWeber is great because it is easy to use and cheap, while ActiveCampaign is great because it has more advanced tools for people who need to use more complex email marketing tactics.
ActiveCampaign has messaging features that make it easy to get in touch with your users via SMS, site messages, and other ways. AWeber, on the other hand, doesn’t have any messaging features.
This is the best for marketing companies with advanced campaigns. Brevo (formerly Sendinblue) is the best if you don’t want to pay to get unlimited friends and emails. HubSpot is the best way to connect your CRM to your email marketing. Constant Contact is the best marketing tool for small businesses with simple needs.