In the digital age, newsletter systems are important tools because they make it easy for businesses to talk directly to their customers. They are the link between users and the news, updates, promotions, and other useful information that is sent to them by email. These tools are important because they can help build relationships with customers, get people involved, and make them more loyal to a brand. They give you a direct way to reach a specific crowd by offering personalized content and keeping track of engagement metrics, which you can use to improve your marketing strategies.
Beehiiv is mostly a platform for managing a business, but it also has newsletter features. This lets businesses combine newsletter campaigns with their other operations. MailerLite, on the other hand, is a newsletter tool that focuses on email marketing and automation. In the next section, we’ll compare Beehiiv and MailerLite based on their newsletter features. This will help you choose the best tool for your newsletter and marketing needs.
Beehiiv vs MailerLite Comparison Table
This table compares what Beehiiv and MailerLite have to offer. Beehiiv’s email marketing services are easy to use and don’t cost much. MailerLite, on the other hand, has more advanced features, more automation, and 24/7 customer support, but its starting prices are a little higher. Choose based on what you need and how much you can spend.
|Email Marketing||Yes, with features for email campaigns and automation.||Yes, with advanced automation and email marketing tools.|
|Subscriber Management||Allows you to manage contacts and segment lists.||Offers list management and segmentation capabilities.|
|Templates and Design||Provides email templates and a drag-and-drop editor.||Offers customizable templates and an easy-to-use editor.|
|Automation||Includes workflow automation for email sequences.||Offers advanced automation workflows and triggers.|
|Analytics and Reporting||Provides basic email performance metrics.||Offers in-depth analytics and A/B testing for insights.|
|Forms and Landing Pages||Offers form creation for lead generation.||Provides customizable forms and landing page builders.|
|Integration||Integrates with various third-party apps and services.||Offers integrations with numerous platforms and services.|
|Customer Support||Provides customer support via email and chat.||Offers 24/7 customer support and a knowledge base.|
|User Interface||Known for its user-friendly and intuitive interface.||Features a user-friendly and easy-to-navigate interface.|
|Visit Website||Visit Website|
Beehiiv vs MailerLite: User Interface and Ease of Use
Beehiiv’s user interface is made so that even new users can get around easily. The main dashboard gives you a quick look at your account’s behavior, such as the number of subscribers, the number of emails that are opened, and the number of emails that are clicked on. You can also easily use all of Beehiiv’s tools, like sending emails, automating tasks, and getting analytics, from the dashboard.
The fact that Beehiiv’s design is very visual is one of the things I like most about it. For instance, when you’re making an email, you can see a live sample of what it will look like as you work on it. This makes it simple to see how your email will look in different inboxes and on different devices.
|Overall user interface||Modern and streamlined||Traditional and offers a wider range of features and options|
|Email editor||Simple and easy to use||More powerful and allows you to add advanced elements to your emails|
|Automation features||Less advanced||More advanced|
|Customization options||Highly customizable||Less customizable|
The user design of MailerLite is also easy to use, but it is a bit more complicated than that of Beehiiv. This is because MailerLite has more functions and options than the other two. For example, the email writer in MailerLite is better than the one in Beehiiv. The editor in MailerLite lets you add things like pictures, videos, and social media buttons to your emails. MailerLite also lets you choose from a bigger range of email templates.
Beehiiv doesn’t have as many automation tools as MailerLite. MailerLite, for example, lets you make more than one trigger automation process. At the moment, Beehiiv only lets you make automation processes with a single trigger. Beehiiv and MailerLite both have designs that are easy to use. Beehiiv’s interface, on the other hand, is more modern and simple, while MailerLite’s is more traditional and has more features and choices.
Beehiiv vs MailerLite: Automation and Segmentation
Beehiiv’s automatic tools are easier to use and less complicated than MailerLite’s. Beehiiv has a linear workflow builder, so you just add automatic steps one at a time. MailerLite’s automated builder is more complicated, but it gives you more ways to change things and be flexible.
For example, you can only send subscribers down one road per automation with Beehiiv. With MailerLite, you can make your workflows “branch out” based on certain conditions (like how users interact with certain emails) or acts (like adding or removing them from a group).
|Automation builder||Simple and intuitive||More complex and powerful|
|Pre-built automation templates||Yes, tailored to creator needs||Yes, but not as tailored to creator needs|
|Segmentation||Segment subscribers based on email address, website behavior, custom fields, and dynamic segments||Segment subscribers based on email address, website behavior, custom fields, and dynamic segments|
The filtering tools in MailerLite are better than those in Beehiiv. MailerLite lets you divide your subscribers into groups based on their demographics, hobbies, and behavior, among other things. Beehiiv’s segmentation tools aren’t as powerful, but they still work well for basic jobs.
Overall, I think MailerLite is the better option for companies that need advanced automation and segmentation features. But Beehiiv is a good choice if you’re new to email marketing or want a platform with automatic tools that are simple and easy to use.
Beehiiv vs MailerLite: Email Templates and Design
Beehiiv is a great choice for people who want to make beautiful, mobile email templates but don’t want to have to learn how to code. There are a lot of pre-made templates to choose from on the site, and it’s easy to change them to fit your brand. The drag-and-drop tool is one of the things I like best about Beehiiv.
It’s very easy to use, and with just a few clicks, you can make plans that are very complicated. If you need more power, you can also add your own HTML and CSS. Beehiiv is also great because it is made for people who make things. You can save time and grow your audience with the platform’s built-in email automation and landing page building tools.
|Number of templates||50+||100+|
|Template quality||High, with a focus on clean and modern designs||High, but some templates are dated|
MailerLite is another great email marketing tool, but it can be used for more things than Beehiiv. This means that it doesn’t focus as much on creators, but it has more tools, like:
- A wider variety of email templates to choose from
- More advanced automation features
- Custom domain support
- Team collaboration features
But the drag-and-drop tool in MailerLite is not as easy to use as the one in Beehiiv. MailerLite also makes it harder to make themes with a lot of different parts. I used to do email marketing with MailerLite, but a few months ago I moved to Beehiiv. Beehiiv makes me much happier because it’s easy to use and focuses more on creators.
Beehiiv’s ability to automate emails and make landing pages is something I really like. I’ve saved a lot of time and grown my audience thanks to these tools. I highly suggest Beehiiv if you’re an artist looking for an email marketing platform with easy-to-use email templates and design tools.
Beehiiv vs MailerLite: Deliverability and Reporting
Both Beehiiv and MailerLite have good deliverability rates, but I’ve found that Beehiiv’s is slightly better, especially for bigger email lists. Beehiiv’s focus on email deliverability, which includes tools like dedicated IP addresses and deliverability monitoring, is probably the reason for this.
Here’s an example of how Beehiiv has worked for me in the past: I have more than 100,000 people on my Beehiiv list. When I send an email to everyone on my list, about 30% of them open it and about 5% of them click on it. For a big email list, these are very good results.
Both Beehiiv and MailerLite have a lot of reporting options. But Beehiiv’s reporting is easy to use and understand, in my opinion. Beehiiv also has a bigger range of reports, such as ones about how well emails are delivered, how often they are opened, how often they are clicked on, and how often people unsubscribe.
|Open rate reporting||Yes||Yes|
|Click-through rate reporting||Yes||Yes|
I use Beehiiv’s reporting tools to keep an eye on how well my email efforts are doing. I can see how many people opened my emails, clicked on the links I sent, and then stopped getting them. This helps me make my email marketing efforts better over time.
Overall, the delivery and reporting features of both Beehiiv and MailerLite are very impressive to me. But I think Beehiiv’s ability to send emails is a little bit better, especially for larger email lists. Beehiiv’s data is also easier to use and understand, in my opinion.
Beehiiv vs MailerLite: Integrations and Third-Party Tools
Beehiiv has more connections than MailerLite, like with Zapier, Pabbly, and ThriveCart, which are all popular tools. This makes it easy to link Beehiiv to your other tools for marketing and selling. Beehiiv also has a number of third-party tools built in, such as a landing page builder, a form builder, and a pop-up builder. This means that you can make and run your whole marketing process from within Beehiiv.
MailerLite also has a good range of connections, including ones with popular tools like WordPress, WooCommerce, and Shopify. But it doesn’t work with as many apps as Beehiiv. MailerLite also doesn’t have as many third-party tools built in as Beehiiv. But it does have some tools that aren’t found anywhere else, like a website builder and a survey builder.
I’ve found that Beehiiv is better for businesses that want to handle their whole marketing funnel from one platform and need a lot of integrations. MailerLite is better for businesses that need a wide range of services but don’t need as many third-party tools built in. For example, I use Beehiiv for my own business because I need to connect it to a number of different marketing and sales tools. I also like that I can make and run my whole marketing chain from within Beehiiv.
Beehiiv: Pros and Cons
- Affordable pricing, including a free plan.
- User-friendly interface for beginners.
- Basic email marketing capabilities.
- Good for small businesses on a budget.
- Limited advanced features.
- Less comprehensive automation.
MailerLite: Pros and Cons
- Robust email marketing features.
- Advanced automation and A/B testing.
- 24/7 customer support.
- User-friendly interface.
- Suitable for businesses of all sizes.
- Slightly higher starting prices.
- May be overwhelming for beginners.
Beehiiv vs MailerLite: which one should you consider?
Choosing between Beehiiv and MailerLite for your email marketing needs depends a lot on what you want to do. Beehiiv has a lot of robotic features that make it perfect for businesses that want to make their marketing processes more efficient. MailerLite, on the other hand, stands out because of how easy it is to use and how cheap it is. This makes it a great choice for newbies and small businesses.
Beehiiv might be a better choice if you want more advanced technology and have a bigger budget. On the other hand, MailerLite is a good contender if you want something simple and cheap. In the end, your choice should be based on your income, how much you know, and how complicated your email marketing campaigns are.
Its strong points are the easy-to-use drag-and-drop builder and the fact that emails can be sent. Still, MailerLite has some downsides, like the fact that it doesn’t have advanced features like advanced automations and reports, and that the free plan isn’t as good as the paid plans.
It works like a combination of a blog and an email. This means that it combines the functions of both your email program and your website. Not only can you use it to send newsletters, but you can also use the same software to write blog posts on your website.