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The advent of social media in the early 2000s paved the way for literally anyone with a good internet connection, a computer camera, and charisma to become a star almost overnight. This personality-driven social media phenomenon has led to millions of influencers making a name for themselves and making a living on popular platforms like YouTube, Instagram, and TikTok.
Social media influencers build their personal brand by creating entertaining and engaging content based on their interests, such as fashion, beauty, health and wellness, or even entrepreneurship, to entertain, motivate, and inspire their online fan base. Whether we love them or hate them, the power social media influencers wield over their followers is undeniable.
Your endorsement or denunciation of a product or service can literally make or break a brand’s credibility. If you want to further your digital marketing efforts, it might be worth working with an influencer that fits your brand purpose and target audience to increase your eCommerce store’s visibility and online following.
Benefits of partnering with influencers for business
Strengthens trust in the brand.
One of the most important benefits of partnering with a social media influencer is that it builds trust in your brand. Social media influencers are people who have gained a large following on social media platforms because people like and trust their opinions. Whether they became popular through YouTube videos, inspirational Instagram stories, or witty Twitter posts, people have taken notice, told their friends, and helped them become famous.
The relationship between social media influencers and their followers is unique because, although they have probably never met, their relationship is built on trust. Followers trust social media influencers, which means that when a social media influencer promotes a brand, the followers also trust the brand. By working with trusted social media influencers who are relevant to your target audience, you can build brand trust.
Improve your ranking in search engines
Finding ways to rank content high in search engines often drives small business owners crazy. Search engine optimization rules are constantly evolving and popular search engines like Google are constantly changing their algorithms to keep up with search results. The answer to ranking high in search engines is no longer as simple as using long-tail keywords.
However, working with a social media influencer is an effective way to improve your search engine ranking. Search engines primarily look for high-quality organic links to improve a website’s ranking. This can be easily achieved when you work with social media influencers, as all they need to do is provide backlinks to your brand’s products or services.
Reduces the need for your brand to produce unique content
It is a fact that social media influencers have become popular not because they post boring and uninteresting content. In the world of social media, presentation and aesthetics are everything. To become popular on a social media platform, you need to post unique and intriguing content. However, small businesses are not usually social media influencers, so a partnership is required.
Creating your own creative content is time-consuming, potentially expensive, and if you’re not creative, frustrating. One way your small business can benefit from partnering with a social media influencer is by ensuring they can creatively promote your brand while you reap the rewards.
Drive conversions
There is a certain formula that must be followed to increase the conversion rate of a small business. You need to raise awareness of the brand, build brand trust and create urgency. The benefit of partnering with a social media influencer is that they can help you build brand awareness and trust, but that’s not all potential customers need before making a purchase.
Even if the potential customer has learned about your brand from the influencer and finds it relevant to their life, they may reconsider for financial reasons or because they need your product or service. This is why it can be useful to offer the influencers’ social media followers a promotional code or discount; this creates a sense of urgency because the offer is about to expire, which can help entice customers to buy your product and therefore increase conversion rates.
Ultimately, working with social media influencers offers several benefits and some drawbacks. However, if you decide to promote your brand in this way, it is important to choose social media influencers who are relevant to your target audience and build a relationship with the influencers.
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