ActiveCampaign is undoubtedly a remarkable email marketing service, but it may not be the perfect fit for everyone. You’re in the right place if you’ve tried it and found it confusing or if you’re looking for a cheaper or even free alternative. We are happy to give you a wide range of great options that can be used as best ActiveCampaign alternatives. Even better, many of these alternatives come with free plans.
ActiveCampaign has a wide range of features, such as email marketing, CRM software, and live chat. Because of this, we’ve put together a list of alternatives for different types of businesses and specific needs. So, let’s look at these options to find the one that fits your needs best. Below we have mentioned the best ActiveCampaign alternatives.
What is ActiveCampaign?
ActiveCampaign is a customer relationship management (CRM) and marketing automation platform that is based in the cloud. It is designed to help businesses keep track of their interactions with customers and their marketing efforts. It comes with a set of tools and features that help businesses automate different parts of their marketing, sales, and customer service. Here are some of ActiveCampaign’s most important parts and functions:
📧 Email Marketing: ActiveCampaign has powerful email marketing features that let users create and send targeted email campaigns, newsletters, and automated email sequences. You can divide your email lists into groups based on different factors to make sure your messages get to the right people.
🤖 Marketing Automation: It has advanced marketing automation features that let you set up workflows and automation sequences based on how users act and what events happen. This can include things like sending follow-up emails, keeping leads interested, and more.
📈 CRM stands for Customer Relationship Management. ActiveCampaign has a CRM system that helps you keep track of your contacts and leads and organize them. You can keep track of interactions, set tasks, and look at the history of a contact to learn more about them and connect with them.
🎯 Lead Scoring: The platform lets you give leads scores based on how they interact with your content and how interested they are in it. This helps you decide which leads are the most important and where to put your efforts.
🌐 Website Tracking: ActiveCampaign gives you tools to track how people use your website, so you can learn more about how people interact with it. You can use this information to make your marketing and automation work better.
Best ActiveCampaign Alternatives Comparison Table
In the table below, we compare the best alternatives to ActiveCampaign based on their key features, prices, ways to integrate, and user reviews. It gives users who are looking for similar marketing automation and email marketing solutions a quick overview of what they offer and how happy their users are with them.
|Ease of Use||User-friendly||User-friendly||User-friendly||User-friendly||User-friendly|
- User-friendly email marketing platform.
- Advanced automation and personalization features.
- Drag-and-drop email builder.
- Reporting and analytics tools.
- Affordable pricing options.
Using the software, you can quickly send emails to all of your subscribers with highly personalized content. You can also use fully customizable templates with a drag-and-drop builder and use A/B testing to measure engagement. Still, this is one of the best ActiveCampaign Alternatives you can consider now.
There are more than 40 free templates to choose from that let you send branded newsletters. For example, the “Skincare” template is great for all things beauty, the “Bubble Tea Shop” template is great for people who run an online food delivery service, and the “Billie Jean” template is great for promoting eBooks.
- Affordable pricing plans.
- User-friendly interface.
- Powerful automation features.
- Excellent email deliverability.
- Limited reporting and analytics compared to some competitors.
- Advanced automation features may require a learning curve.
- Simple and intuitive email marketing software.
- Responsive email templates.
- Automation workflows.
- A/B testing for optimization.
- Free plan available for small businesses.
You’ll have not just one but three editors to choose from when making your email campaigns. There is a drag-and-drop editor with pre-made blocks that makes it easy to build campaigns. There is also a rich-text email that lets you add images, CTA buttons, and videos, and you can use the HTML editor to make campaigns from scratch.
MailerLite lets you import free, high-quality photos and GIFs directly from the file manager. It also works with ecommerce platforms like Shopify and WooCommerce and has analytics that let you track sales and opens. You can even make surveys and email polls that fit your needs. Overall, this is one of the best ActiveCampaign Alternatives you can consider now.
- Cost-effective pricing.
- Simple and intuitive user interface.
- Great for beginners and small businesses.
- Responsive customer support.
- May lack advanced automation features needed by larger businesses.
- Limited A/B testing options compared to some competitors.
- Specialized for e-commerce email marketing.
- Automated workflows for cart abandonment, product recommendations, etc.
- SMS and push notification integration.
- Detailed reporting and segmentation.
- Designed to boost sales for online stores.
Once you’ve connected the software to your store, you can use integrated email and SMS campaigns with highly customizable templates and automated email workflows, all in one place. With the drag-and-drop email builder, you can make personalized campaigns with content blocks that snap into place where you want them.
There’s also ecommerce-tailored segmentation, which lets you filter your audience based on transactional events and purchase behaviors. For example, you can divide customers into groups based on what they’re buying, how much they spend on average, and how recently they’ve bought something. Overall, this is one of the best ActiveCampaign Alternatives you can consider now.
- Specialized in e-commerce marketing.
- Robust automation features.
- Multi-channel marketing capabilities.
- Effective segmentation and targeting.
- Pricing can be higher for large subscriber lists.
- Not as versatile for non-e-commerce businesses.
- Marketing automation platform with a focus on lead generation.
- Email marketing, CRM, and sales automation tools.
- Customizable web forms and landing pages.
- Lead scoring and tracking capabilities.
- Ideal for businesses looking to grow their customer base.
You can use the tool to promote time-sensitive events by sending bulk SMS marketing campaigns to a contact list of your choice. All you have to do is write your message, pick the list, and set a time for it to go out. Using smart segmentation, you can make SMS messages more personal. You can also add individual contact attributes like first or last name, company name, and anything else you want.
You can send an email that looks like it was made by a designer with just a few clicks. It’s as easy as picking a template from the library, adding blocks and styles with the drag-and-drop builder, and choosing which list to send it to at the right time there are no limits on lists or contacts. Thus, this is one of the best ActiveCampaign Alternatives you can consider now.
- Focus on automation and personalization.
- Suitable for both B2B and B2C businesses.
- User-friendly interface.
- Strong customer support.
- Smaller user base and community compared to some competitors.
- Limited third-party integrations.
- Tailored for content creators, bloggers, and authors.
- Email automation and subscriber tagging.
- Easy-to-use visual automation builder.
- Customizable signup forms.
- Supports drip email campaigns and audience segmentation.
You can make as many branded email templates as you need quickly with this tool. It has handy inline styling options that let you add buttons, images, and videos to your emails. That’s backed up by the fact that 98% of your emails get to the people you want them to reach.
You can set up landing pages or add signup forms to your blog. Each ConvertKit account comes with an unlimited number of forms and pages, so there aren’t many limits. You can add dropdown lists to your forms to learn more about your subscribers. Overall, this is one of the best ActiveCampaign Alternatives you can consider now.
- Tailored for creators, bloggers, and online entrepreneurs.
- Simple and clean interface.
- Excellent email deliverability.
- Strong support for content-based marketing.
- May lack advanced features required by larger businesses.
- Limited built-in e-commerce capabilities.
Why look for ActiveCampaign alternatives?
People might look for alternatives to ActiveCampaign or any other marketing automation platform for a number of reasons. Here are some of the most common ones:
🤑 Cost: Like many marketing automation tools, ActiveCampaign can be pricey, especially as your list of contacts grows. Prices may be hard for small businesses and new businesses to pay for.
🎯 Attraction: ActiveCampaign has a lot of features, which can be overwhelming for people who only need basic email marketing features. Some users may prefer platforms that are easier to use and understand.
🤷♂️ On the other hand, some users may find that ActiveCampaign doesn’t have all of the features they need for their marketing plans. They might look for other options that offer more customized solutions.
🧩 Ease of Use: ActiveCampaign has a learning curve, just like many other marketing automation tools. Some users may find it hard to find their way around and use it well. They might look for alternatives that are easier to use.
🔌 Integration Compatibility: If a business relies heavily on certain third-party tools or services, it may want a marketing automation platform with more ways to connect with them.
ActiveCampaign is great for email marketers who have a lot of experience and think marketing automation is important. It has a lot of features, which might be too much for people who just want to send simple newsletters.
This is why ActiveCampaign’s CRM is so important for putting together great customer journeys. ActiveCampaign lets you make and build as many processes as you want, so you’ll never have to choose between personalization and a smooth customer experience.