Mobile customer relationship management (CRM) software lets sales reps handle deals from their phones or tablets while they are on the go. It has features that let you look at and change data records, talk to users, and work with other team members. The best CRM apps for android have nearly the same features as their web apps, but they don’t break the bank. The best CRM apps can help you build better ties with your customers and speed up the sales process. A good CRM app can also help your sales by giving your teams a way to talk to each other and by giving you tools to improve your sales flow and run email marketing campaigns.
It’s not easy to find the best CRM apps for your business, though, because there are so many good ones out there. I’ll show you how these platforms, which are always changing, work, tell you what makes the best CRMs stand out, and even talk about where I think things could be better. We’ve made a list of this year’s best CRM apps based on their features, prices, mobile support, and connections, among other important factors, to save you a lot of time.
What is a CRM app?
A Customer Relationship Management (CRM) app is a piece of software that helps businesses organize and handle their interactions with customers, clients, and potential customers. The main goal of a CRM app is to centralize and organize customer data, such as contact information, communication history, purchase history, and other relevant information, to improve customer engagement, sales, and overall customer happiness.
Key features of a CRM app typically include
📇 Contact Management: CRM apps let users store and handle information like names, addresses, phone numbers, and email addresses for customers and leads.
📈 Interaction Tracking: Users can log and keep track of all exchanges with customers, such as emails, phone calls, meetings, and notes, to keep a full record of all the times they talked.
💼 Management of Sales Opportunities, Leads, and the Sales Pipeline: CRM apps often have tools for tracking sales opportunities, leads, and the sales pipeline. This helps sales teams keep track of how things are going and guess how much money they will make.
📅 Task and Activity Management: Users can make projects, set reminders, and plan follow-up activities to make sure customers are engaged quickly and effectively.
📊 Reporting and Analytics: CRM apps have features for reporting and analytics that help businesses learn more about their customers, keep track of performance metrics, and make choices based on data.
Best CRM Apps for Android Comparison Table
CRM (Customer Relationship Management) apps for Android are a great way for businesses to manage contacts with customers on the go. These apps make things easier to do, like keeping track of leads, managing emails, and making appointments. CRM apps help companies build relationships and increase productivity by letting them access data in real time and connect it to other business tools.
| Feature | Oracle NetSuite | Kylas Sales CRM | WebEngage | Freshsales | Pipedrive |
| Type | ERP and CRM | CRM | Marketing | CRM | CRM |
| Sales Automation | Yes | Yes | No | Yes | Yes |
| Marketing Automation | Yes | No | Yes | No | No |
| Customer Support | Yes | No | Yes | Yes | Yes |
| Analytics and Reporting | Yes | Yes | Yes | Yes | Yes |
| Integration Options | Extensive | Limited | Extensive | Extensive | Extensive |
| Customization | Highly customizable | Limited | Limited | Highly customizable | Highly customizable |
Oracle NetSuite
Features
- Comprehensive cloud-based CRM.
- Robust sales and marketing automation.
- Customizable dashboards and reports.
- Scalable for businesses of all sizes.
- Integration with other Oracle products.
Oracle NetSuite gives you a lot of information about your business’s sales and marketing, which helps you find and follow up on possibilities. Even though its Android app is great, the iOS version has a small edge because it has a feature called Phone Call Tracking and Logging that the Android app doesn’t have.
Pros
- Comprehensive feature set for managing sales, marketing, and customer service.
- Scalable for businesses of all sizes.
- Integration with other Oracle products.
Cons
- Complex and may require training.
- High pricing, not suitable for small businesses.
- Steeper learning curve.
Kylas Sales CRM
Features
- User-friendly interface.
- Contact and lead management.
- Task and activity tracking.
- Sales pipeline visualization.
- Mobile accessibility for on-the-go sales teams.
Kylas is a Sales CRM for growing businesses that is created and built specifically for them. It helps small and medium-sized businesses simplify their sales efforts, better connect with customers, and grow more quickly. Kylas has a unique pricing structure. It costs INR 9,999 per month and comes with 1. UNLIMITED User Licenses and 2.
Pros
- User-friendly interface.
- Affordable pricing for small businesses.
- Sales-focused features.
Cons
- Limited scalability for larger organizations.
- Fewer advanced features compared to enterprise-level CRMs.
- Less robust customer support.
WebEngage
Features
- Customer engagement and marketing automation.
- Personalized messaging and campaigns.
- In-app messaging and push notifications.
- Real-time analytics and customer insights.
- Multichannel communication.
WebEngage is a customer data platform and marketing automation suite that makes it easy and effective for consumer tech enterprises and SMBs to connect and keep users. The platform helps brands get more money from their current customers and from people who don’t know the brand through highly contextual, hyper-personalized engagement campaigns across 10 modes of communication.
Pros
- Excellent for customer engagement and marketing automation.
- Comprehensive analytics and reporting.
- Integration with various marketing channels.
Cons
- Primarily focused on marketing, lacks sales-specific features.
- May require technical expertise for setup.
- Pricing may be high for small businesses.
Freshsales
Features
- Intuitive sales CRM.
- Lead and contact management.
- Email tracking and automation.
- Sales analytics and reporting.
- Mobile app for sales reps on the move.
The best thing about Freshsales mobile is that it has a phone built in. Teams can make, receive, record, and log calls on the go for free for up to three people. Users can make calls right from the contact record and can see who is calling when a call comes in.
Pros
- Intuitive and user-friendly interface.
- Affordable pricing with a free plan available.
- Sales automation and tracking features.
Cons
- Limited marketing and customer service capabilities.
- Advanced features may require higher-priced plans.
- Integration options may be limited.
Pipedrive
Features
- Sales-focused CRM with pipeline management.
- Deal tracking and customization.
- Email integration and automation.
- Activity reminders and notifications.
- Android app for mobile sales management.
Pipedrive is one of the most cheap CRM apps because it has a lot of advanced features for a small price. It’s one of the best CRM apps for small business owners on a tight budget. The mobile CRM apps from Pipedrive are well-made and make it easy to keep track of your contacts from anywhere.
Pros
- Highly customizable and easy to use.
- Strong sales pipeline management.
- Extensive integration options.
Cons
- Limited customer service and marketing features.
- May lack some advanced automation capabilities.
- Pricing can be higher for larger teams.
How to choose the right CRM app for Android for your business
🔍 Figure out what you need: To cut down your CRM app choices, think about what your business needs, such as contact management, sales tracking, or customer support.
📱 Compatibility: Make sure the CRM app works with your Android devices and works well with the other business tools you use.
🎨 User-Friendly design: Choose an app with an intuitive and easy-to-use design to make it easier to use and get the most out of it.
🛠️ Customization: Look for a CRM app that lets you change it to fit your business’s unique routines and processes.
🌟 Reviews and suggestions: Read user reviews and ask peers or experts in the field for suggestions to find out how reliable and useful the app is in the real world.
FAQs
Zoho gives away a free version of its best-known CRM software that has all of its features
collaborative, analytical, and operational.
