The best email marketing software always gives a better return on investment (ROI) than any other type of marketing. Also, it’s a great way to build a community and connect with your users on a level that feels like one-on-one. But if you don’t have the right infrastructure in place to handle your email marketing, you won’t be able to reach your subscribers and customers in the way you need to to encourage participation, build those important relationships, generate more leads, and increase sales.
So, we put together this list of the best email marketing software on the market right now. Each of the email marketing tools on this list has its own set of features that you can look into to find the best one for getting the results you need.
What is email marketing software?
Email marketing software is a type of software or online service that helps businesses and people build, send, and manage email campaigns to a list of subscribers or recipients. It’s one of the most important tools for businesses that want to connect with their audience, build relationships with customers, promote goods or services, and get people to buy. Here are some of the most important things that email marketing tools can do:
Benefits of using email marketing software
Automation: Email marketing software lets you handle different parts of your email campaigns, like sending welcome emails, birthday greetings, or follow-up messages based on how users act. This saves time and makes sure that contact happens on time.
Segmentation: You can divide your email list into different groups based on things like age, gender, purchase history, level of involvement, and more. This lets you send relevant, targeted content to different groups of users, which increases the likelihood that they will convert.
Personalization: Personalization is a very important part of email marketing. Email marketing software makes it easy to add the name, location, and other important information about the recipient to your messages. This makes your emails more interesting and effective.
Templates and design: Most email marketing software comes with a library of email templates that have been properly made. These themes work on mobile devices and can be changed, so you can make emails that look good without having to know a lot about design.
Analytics and Tracking: Software for email marketing gives you tools for in-depth analytics and reports. Metrics like read rates, click-through rates, conversion rates, and more can be tracked. This information lets you figure out how well your efforts are doing and make changes based on that information.
Best email marketing software comparison table
Email marketing software is a must-have for companies that want to use targeted email campaigns to reach and convert customers. These tools make it easy to create, send, and track emails by automating the process. This lets you use personalized content and analytics. Popular choices like Mailchimp, Constant Contact, and HubSpot make it easy to communicate with your audience and divide them into groups, which increases the success of your marketing.
|Pricing||Freemium and paid||Paid||Paid||Freemium and paid||Paid|
|Landing Page Builder||Yes||Yes||No||Yes||Limited|
|Social Media Marketing||Yes||Yes||No||Yes||Limited|
|Customer Support||Email and chat||Phone and chat||Email and chat||Email and chat||Email and chat|
- User-friendly drag-and-drop email builder.
- Marketing automation for targeted campaigns.
- A/B testing to optimize email performance.
- Audience segmentation for personalized emails.
- Integration with various e-commerce platforms.
- Analytics and reporting to track email metrics.
Mailchimp is the best email marketing software overall because it has the features that most businesses need without being too difficult or confusing. Businesses can plan campaigns, A/B test copy, and get reports with information like open rates, click-through rates, unsubscribe rates, and more. Plus, it has the best free-for-life plans of all the tools we looked at. Still, this is one of the best email marketing software you can consider now.
- User-friendly interface.
- Free plan available for small businesses.
- Extensive email template library.
- Limited automation features on the free plan.
- Pricing can be expensive as your subscriber list grows.
- Customizable email templates.
- Contact management and list-building tools.
- Email tracking and reporting.
- Event management and registration.
- Social media marketing integration.
- E-commerce tools for online stores.
Constant Contact is one of the biggest and most popular email marketing services in the world, and it is growing quickly. It is also the easiest email marketing tool for beginners to use. Your email lists, contacts, email templates, business calendar, and more can all be easily managed. Each account gives you access to unlimited emails, easy tracking and reporting, tools for sharing on social media, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify shops.
- Simple and straightforward to use.
- Good customer support and resources.
- Integration with e-commerce platforms.
- Limited automation capabilities compared to some competitors.
- Pricing may not be the most competitive.
- AI-driven content recommendations.
- Behavioral tracking for personalized campaigns.
- Automation workflows with conditional logic.
- A/B testing and split campaigns.
- Integration with CRM and other tools.
- Real-time analytics and performance monitoring.
Brevo is an all-in-one tool for business communications, including Email, SMS, Facebook, Chat, CRM, and more. The goal of the company is to help businesses find buyers. They let you focus on the most important jobs and let automation handle the rest. With its email maker, you can make emails that look professional in no time, but the real magic is in how the platform’s features work together. Overall, this is one of the best email marketing software you can consider now.
- Robust automation and segmentation features.
- Customizable templates.
- A/B testing capabilities.
- May have a steeper learning curve for beginners.
- Pricing can be higher than some alternatives.
- All-in-one marketing automation platform.
- CRM integration for seamless lead management.
- Personalization and segmentation options.
- Workflow automation for complex campaigns.
- Content creation and SEO optimization tools.
- Detailed analytics and reporting.
HubSpot is probably best known for their marketing automation platform, but they just released a free email marketing tool that can help with a lot of the basic email needs of small businesses. The free version of HubSpot Email Marketing can send kickback emails from lead offers, thank you emails after a purchase, or just promote your present campaigns. The fact that HubSpot’s free email tool is easy to use is one of its best features. Thus, this is one of the best email marketing software you can consider now.
- All-in-one marketing platform, including CRM.
- Powerful automation and personalization.
- Integration with other HubSpot tools.
- Can be expensive for smaller businesses.
- May be overwhelming for those who only need email marketing.
- Email marketing with automation capabilities.
- CRM features for sales and marketing alignment.
- Dynamic content and conditional logic.
- Split testing and predictive sending.
- SMS marketing and site tracking.
- Goal tracking and detailed reporting.
ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automations that help you customize programs for each subscriber. As you set up the platform, there are help tips all over it, and ActiveCampaign’s customer service is quick and helpful. Overall, this is one of the best email marketing software you can consider now.
- Advanced automation and CRM features.
- Excellent for segmenting and personalizing email campaigns.
- Competitive pricing for the value offered.
- Might have a learning curve for beginners.
- Some users may find the interface less intuitive than others.
Factors to consider when choosing email marketing software
Your email marketing efforts will fail if you don’t use the right email marketing software. There are a few things to think about when making this choice:
Ease of Use: Look for software with a user interface that is easy to figure out. You don’t want to have to learn how to use the tool for a long time.
Email templates: Make sure the software has a variety of properly designed email templates that are easy to change to fit your brand.
List Management: Make sure the software lets you import, divide, and manage your email lists quickly. It should also be good at handling unsubscribes and bounce-backs.
Automation and Personalization: Automation features like drip campaigns and personalization options are important if you want to send your subscribers material that is targeted and relevant.
Integration with Other Tools: Think about whether the software can work with other tools you use, like CRM systems, e-commerce platforms, or data tools.
Gmail is the best email service all around. Outlook is good for connecting to many apps. Yahoo does a good job of stopping spam. Zoho Mail is the best choice for companies run from home. AOL lets you store as much as you want.
Email marketing can cost a lot less than many other ways to sell. There are no costs for printing, advertising, or media.