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ArticleListsBest Free SEO Tools 2023: to boost your website's performance

Best Free SEO Tools 2023: to boost your website’s performance

Optimize your website's performance with these must-have free SEO tools for keyword research, analysis and content optimization.

When you write online, you need both a content strategy and a search engine optimization (SEO) strategy. Search engines will love your posts more if you do this. The best Free SEO Tools can help you figure out how to get more people to visit your site. SEO stands for “search engine optimization.” This is the process of making changes to your website so that Google and other search engines rank it higher. Is your site not ranking as high as you’d like it to? If not, you should look at your SEO plan. Both old and new SEO tools help site owners figure out what they need to do to stay ahead.

You can help your website move up in the Search Engine Results Pages (SERPs) by using Search Engine Optimization (SEO) techniques. But optimization can cost a lot of money. High-end SEO tools cost high-end prices. Thank goodness there are lots of free SEO tools that can really boost your site without costing you a dime. Some well-known SEO tools, like Clearscope and Ahrefs, can cost hundreds of dollars a month. What can you do if you want to do SEO without spending a lot of money? If you don’t want to spend a lot of money, there are also many free SEO tools that can help you get to the top of Google.

What are SEO tools?

SEO (Search Engine Optimization) tools are programs and websites that help website owners, digital marketers, and SEO experts make their sites better for search engines like Google, Bing, and Yahoo. These tools give useful information, tips, and suggestions on how to make a website more visible in search engine results pages (SERPs) and get more free traffic.

Benefits of using free SEO tools

There are many reasons to use free SEO tools, especially for individuals and small businesses that are on a tight budget. Here are some good reasons to use free SEO tools:

💰 Effective Use of Money: As the name suggests, free SEO tools don’t cost anything, so businesses and website owners on a tight budget can use them.

🔍 Basic Features: Most free SEO tools come with basic features and functions that are needed for tasks like keyword research, site audits, and basic performance tracking. These tools might be enough for niches or websites that don’t have a lot of competition.

📚 Chances to Learn: Free tools can be very helpful for people who are just starting out with SEO. They help people understand basic ideas and get practice optimizing websites without putting any money at risk.

🌟 Good for Smaller Projects: Free tools might be enough for you if you have a small website or a personal blog. They can help you with basic SEO tasks and keep an eye on how your website is doing.

🚫 No Subscription Commitments: It’s not necessary to sign up for a long time with free SEO tools, unlike paid tools that usually need you to pay a fee every month or yearly. You don’t have to worry about long-term costs when you use them as needed.

Best Free SEO Tools Comparison Table

Free SEO tools provide cost-effective solutions for optimizing websites. These essential tools offer insights into keyword research, site audits, and basic performance tracking. While they may lack the advanced features of paid counterparts, they serve as valuable resources for beginners and smaller projects, aiding in SEO optimization without financial commitments.

ToolPurposeFree VersionPaid VersionKey Features
UbersuggestKeyword Research, SEO AnalysisLimitedYesKeyword research, competitor analysis, site audit, content ideas.
Google AnalyticsWebsite AnalyticsYesNo (Free)Website traffic, user behavior, conversion tracking, reports.
Google Search ConsoleWebsite Performance & SEOYesNo (Free)Indexing status, search queries, sitemap submission.
Rank Math PluginWordPress SEO PluginYesYesOn-page SEO, XML sitemaps, rich snippets, redirections.
AnswerThePublicKeyword Research and Content IdeasLimitedYesVisualizes keyword suggestions in various formats.



  • Keyword research tool with search volume and difficulty analysis.
  • Competitor analysis for organic and paid search.
  • Backlink analysis for assessing your website’s link profile.
  • Content ideas and recommendations for improving your content strategy.
  • Site audit to identify technical SEO issues.

Ubersuggest has a search engine that lets you type in a keyword or domain. If you choose the first option, you’ll see how often people search for your phrase, how hard it is to rank for, keyword variations, and content ideas. By entering a domain, on the other hand, you can see a website’s backlink profile, domain authority, traffic, and top-performing content.

Visit Website


  • Comprehensive keyword research tool.
  • Provides data on backlinks and domain authority.
  • Content ideas and site audit features.
  • User-friendly interface.


  • Limited free daily searches.
  • Some advanced features require a paid subscription.
  • Data accuracy can vary.

Google Analytics


  • In-depth website traffic analytics.
  • User behavior analysis to track visitor interactions.
  • Conversion tracking for measuring goals and objectives.
  • Customizable reporting and dashboards.
  • Integration with other Google services like AdWords.

Google Analytics is a great free tool for keeping an eye on how well your website is doing overall. You can start tracking the number of people who visit your website by making a GA tracking tag and putting it on it. A big part of SEO is keeping an eye on performance to make sure your work is paying off.


  • In-depth website traffic analysis.
  • Tracks user behavior and engagement.
  • Integration with other Google tools.
  • Customizable reports and dashboards.


  • Steeper learning curve for beginners.
  • May not provide real-time data.
  • Privacy concerns related to data collection.

Google Search Console


  • Provides insights into how Googlebot views your website.
  • Monitors website performance in Google’s search results.
  • Alerts for critical website issues like indexing problems.
  • Keyword data showing how your site ranks in Google.
  • Helps identify and fix crawl errors.

You can see what the most popular search engine thinks of your site with Google Search Console. It lets you see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more. You can use it to check for and fix technical problems on your website.


  • Monitors website performance in Google search.
  • Provides insights into search queries and clicks.
  • Alerts for critical issues like security breaches.
  • Helps with website indexing and sitemap submission.


  • Limited to Google search data.
  • Learning curve for interpreting data.
  • Limited historical data.

Rank Math Plugin


  • SEO plugin for WordPress websites.
  • On-page SEO analysis and optimization suggestions.
  • XML sitemap generation for better search engine indexing.
  • Integration with Google Schema Markup for rich snippets.
  • Automated image SEO optimization.

Rank Math is a plugin for WordPress that can help you make your website’s content better. You can add meta titles and descriptions and better organize your data with it. To use this plugin, all you have to do is download it and add it to your WordPress site.


  • A feature-rich SEO plugin for WordPress.
  • Helps optimize on-page SEO elements.
  • Provides XML sitemap generation.
  • Integration with Google Search Console.


  • May be overwhelming for beginners.
  • Some features are only available in the paid version.
  • Compatibility issues with certain themes or plugins.



  • Keyword research tool based on user questions and queries.
  • Provides content ideas and topics in a visual format.
  • Helps you understand what users are searching for.
  • Offers insights into long-tail keywords and content gaps.
  • Ideal for content creation and optimization.

One of the best free SEO tools for coming up with content ideas is AnswerThePublic. Key words can be typed into the platform, and it will give you a full list of the most common search terms that are similar. There are three main types of words that this SEO tool looks at: questions, prepositions, and comparisons. The data on AnswerThePublic is even broken down into lists and maps.


  • Generates content ideas based on user queries.
  • Visualizes data in a user-friendly way.
  • Helps understand user intent.
  • Provides insights for long-tail keywords.


  • Limited to content ideation and keyword research.
  • May require additional tools for in-depth SEO analysis.
  • Free version has limitations on daily searches.
  • Data may not be as comprehensive as other tools.

How to choose the best SEO tools

To pick the best SEO tools for your needs, you need to think carefully about your specific needs and goals. This step-by-step guide will help you make a smart choice:

🎯 Write down your goals: Start by making your SEO goals very clear. Are you interested in keyword research, on-page optimization, building links, or managing all of your SEO?

💰 Setting a Budget: Figure out how much money you can spend on SEO tools. Some tasks may be easy to do with free tools, but if you need more features and data, you might want to pay for tools.

🔍 Research Tool Types: Get to know the different types of SEO tools, like those used for keyword research, on-page SEO, technical SEO, link building, and analytics. Figure out which categories help you reach your goals.

📚 Check out the reviews and suggestions: Find reviews, suggestions, and comments from other users about different SEO tools. You can get useful information from online communities, social networks, and trade magazines.

🔍 Trial Periods: A lot of SEO tools let you try them out for free or get a limited version for free. Use these to test how the tool works, its features, and its interface.


Does Google have a free SEO tool?

Google has many free SEO tools that website owners and SEO professionals can use to make their sites rank higher in search engines and work better.

Can I do SEO by my self?

Even though it takes more time, you don’t have to do everything at once when you do your own SEO.

John Brister
John Brister
Meet John Brister, the prolific content writer renowned for his perceptive comparison articles on Bollyinside. Specializing in topics ranging from TVs to headphones and other accessories, John's knack for breaking down intricate details into reader-friendly insights has garnered him a dedicated following. Beyond his literary pursuits, John is an avid swimmer and equally passionate about tracking, often exploring new trails and routes, feeding his sense of adventure.


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