When it comes to search engine optimization, you can’t do without the best Keyword Research Tools. These tools make it easier to find and fine-tune the business keywords that are most important for your online profile. To get the right people to visit your website, you must understand and use these terms. It’s not enough to just know which words to include; you also need to know how people use these words on the internet. So, businesses, digital agencies, and website owners who want to improve their Search Engine Optimization (SEO) plans find keyword research tools to be very helpful.
These tools not only give you useful information about keyword searches, but they also give you information about general traffic numbers. This gives you an idea of how much traffic you could get if you got high rankings for these keywords. Also, some keyword ranking tools measure how competitive terms are, which shows how hard it would be to target them successfully.
On top of all this, the best keyword search tools will also offer related keywords for you to look into, as they may be a better match between your product or service and the people you want to reach. Some of the tools even make tips based on the pages you already have, which can help you improve your targeting and ranking. Here are the best SEO keyword study tools that you can use right now.
What is keyword research?
Search engine optimization (SEO) and content marketing can’t work without keyword study. It is the process of finding and analyzing the specific words and phrases (keywords) that people use when looking for information, goods, or services on search engines like Google. The point of keyword research is to find out what words and phrases your target audience uses so you can make content that matches their search queries.
Benefits of using a keyword research tool
Keyword research tools are important for digital marketing, content creation, and search engine optimization (SEO). They have many benefits that can help you improve the visibility of your website and make the most of your online profile. Here are a few of the most important reasons to use a keyword research tool:
🔍 Discover Relevant Keywords: Keyword research tools help you find keywords and phrases that are relevant to your niche or market. This lets you make content that really speaks to your target group and meets their needs and interests.
🕵️ Competitive Analysis: With these tools, you can look at the keyword strategies of your rivals. You can find out what keywords they are using successfully and maybe find holes in their tactics that you can take advantage of.
📊 Keyword Difficulty Assessment: Many keyword research tools give you a keyword difficulty number that tells you how hard it is to rank for a certain keyword. This information is very important for setting SEO priorities and choosing terms that have a good chance of ranking well.
🔍 Estimating Search Volume: Keyword research tools give you information on search volume, which tells you how often people look for a certain keyword. This helps you put keywords with more searches at the top of your list so you can get more traffic.
🎯 Long-Tail Keywords: Long-tail keywords are specific, often longer sentences that can have less competition and more traffic that is more relevant to what you are selling. Keyword research tools help you find these valuable keywords that are easier to rank for and bring in highly qualified traffic.
Best Keyword Research Tools Comparison table
For optimizing online material, keyword research tools are a must. They help search engines figure out if the search terms people type in are useful. These tools give businesses useful information about search volume, competition, and trends, which helps them make SEO strategies. Google Keyword Planner, SEMrush, and Ahrefs are all popular choices that make it easier to get better search engine rankings and more organic traffic.
|Feature||Semrush||Google Keyword Planner||Google Trends||AnswerThePublic||SEO Powersuite|
|Data Sources||Multiple data sources||Google Search Data||Google Search Data||Publicly available||Multiple sources|
- Comprehensive keyword database.
- Competitor analysis for keyword insights.
- Keyword difficulty score.
- Local and global keyword search volumes.
- Backlink analysis.
- Site audit and SEO recommendations.
Semrush is a bit different from the other tools I’ll show you how to use. Instead of entering a seed phrase and getting a long list of keyword ideas, Semrush shows you keywords that your competitors already rank for. (These are generally unusual keywords that you couldn’t find with any other tool.) Overall, this is one of the best Keyword Research Tools you can consider now.
- Competitive analysis and domain-specific keyword suggestions.
- Detailed SEO analysis and reporting.
- Provides insights on paid advertising strategies.
- User-friendly interface and customizable reports.
- Can be expensive for small businesses.
- Learning curve for beginners.
- Limited access to some features in the free version.
Google Keyword Planner
- Access to Google’s extensive search data.
- Keyword suggestions and historical data.
- Bid estimates for Google Ads campaigns.
- Keyword grouping and filtering options.
- Integration with Google Ads accounts.
It makes sense that the most popular search engine in the world would have a tool to help you find good buzzwords. Google Keyword Planner doesn’t have as many features as some other tools, but it does have something that those other tools don’t: data straight from Google. Overall, this is one of the best Keyword Research Tools you can consider now.
- Free to use and integrated with Google Ads.
- Provides data directly from Google, the largest search engine.
- Offers keyword ideas and historical search data.
- Allows for campaign planning and budgeting.
- Access to search volume trends.
- Focuses more on paid advertising than organic SEO.
- Limited to Google’s search engine data.
- Requires a Google Ads account to access.
- Real-time search trends data.
- Geographic and demographic insights.
- Related queries and topics.
- Historical data and trend comparison.
- Visual representation of keyword interest over time.
Google Trends is a free term tool that shows you what’s popular in different parts of the world. In other words, terms that people often look for. You’ll see if the number of searches for that keyword is going up, down, or staying the same. Based on your main keyword, the tool will also show you related questions and subjects. Thus, this is one of the best Keyword Research Tools you can consider now.
- Free tool for tracking keyword trends over time.
- Provides insights into regional interest and related queries.
- Real-time data for trending topics.
- Easy to use and understand.
- Limited keyword research capabilities.
- Doesn’t offer specific search volume or competition data.
- Not suitable for in-depth keyword analysis.
- Visualizes keyword questions in a mind map.
- Provides question-based keyword suggestions.
- Reveals popular search queries.
- Organizes keywords into categories.
- Helps identify content ideas based on user questions.
AnswerThePublic is not like most other phrase research tools in how it works. They show keywords in a nice visual way, but you can also look at them in a list or download a.csv file with all the results. If you’re just getting started with SEO and keyword research, this is a great tool to try because you don’t even need an account to use it. Just put in your search term and look at the results. Overall, this is one of the best Keyword Research Tools you can consider now.
- Offers unique insights into user queries through visualized data.
- Provides long-tail keyword ideas in question format.
- Free version available with limited searches.
- Great for content brainstorming and blog post ideas.
- Limited search volume and competition data.
- May not be suitable for advanced SEO research.
- Some users may find the visual format overwhelming.
- In-depth keyword research module.
- Rank tracking for keywords.
- Competition analysis.
- Website audit for SEO improvements.
- Backlink analysis and link-building tools.
- Reporting and analytics features.
SEO Powersuite is one of the best keyword research tools if you want something that does a lot. It comes with all the tools you need to improve both on-page and off-page SEO. You will get basic tools for keyword research, as well as choices for optimizing for mobile, social media, and other things. Overall, this is one of the best Keyword Research Tools you can consider now.
- Comprehensive SEO suite with various tools, including keyword research.
- Allows for in-depth competitor analysis.
- Provides detailed ranking and backlink data.
- Available as a desktop application with no recurring subscription fees.
- Can be overwhelming for beginners.
- Requires installation and regular updates.
- The free version has limitations, and the full suite can be expensive.
How to choose the right keyword research tool
For SEO and content marketing to work, you need to use the right keyword study tool. Here are four important things to think about when choosing the right tool for keyword research:
🎯 Accuracy and Quality of Data: Make sure the tool gives you correct and up-to-date data on keywords. Look for a tool that gets its keyword ideas and search volume estimates from trusted sources and algorithms. Check to see if the tool has data for your specific area or the people you want to reach, since the popularity of keywords can vary from place to place.
🔍 Keyword Suggestions and Variations: A good keyword research tool should offer a wide variety of phrase suggestions and variations. Look for a tool that will help you find useful keyword opportunities by giving you long-tail keywords, related keywords, and different ways of saying the same thing. You should also be able to use the tool to find topics that have low competition.
📊 Competitive Analysis: Think about whether the tool gives you information about the keyword strategies of your rivals. Look for tools that will let you figure out what keywords your rivals are using successfully. This knowledge can help you find holes in your own strategy and find keywords with less competition.
🖥️ User-Friendly Interface: An interface that is easy to use and understand is important, especially if you are new to keyword research. The tool should be easy to use, and the information about keywords should be clear and well-organized. Look for tools like the ability to filter, sort, and export data for further analysis.
Similarweb.com, SearchEngineJournal.com, and Ahrefs.com are the sites that compete with semrush.com the most.
When one website links to another website with an anchor text, this is called a “backlink.” Any story that links to another source or website is an example of a backlink.