Lead scoring software is a tool that helps businesses automatically rate leads so they can find sales opportunities that are likely to work and focus on prospects who are most likely to sell. Most of the time, the best Lead Scoring Software is customer relationship management (CRM) or marketing software that has built-in scoring based on user demographics and behavior. Some of the best tools for lead scores are Apollo.io, iCRM, LeadSquared, and Social Cycle. Most of the time, these predictive lead scoring tools are used to track and record the conversion rate and score of leads over time. This lets you see how different times were and find the best answer.
In software sales, qualifying your leads is an important part of keeping a healthy sales flow. For businesses that are growing quickly and have a lot of leads, this can be a huge time and resource drain. If this sounds too similar, it might be time to get a new piece of software for scoring leads. Lead scoring software is a very useful tool for anyone in software sales because it can take data from many different sources, simplify the many different factors of sales pipeline data, and rank leads based on how likely they are to close a deal. Here are some of the best lead scoring programs.
What is lead scoring software?
Lead scoring software is a tool used in sales and marketing to evaluate and rank possible leads or prospects based on certain criteria and behavior. This helps businesses focus their efforts and resources on leads that are more likely to turn into customers. The main goal of lead score is to find and focus on leads that are more likely to buy something or do what you want them to do.
Benefits of using lead scoring software
🚀 Improved Sales Efficiency: Lead scoring software helps select leads based on how likely they are to turn into paying customers. This makes sales more efficient. This lets sales teams focus on leads that are more likely to turn into deals. This makes sales more efficient and increases the number of deals that are closed.
🎯 Better Targeting: Software for lead scoring uses data and algorithms to find leads that fit the description of your ideal customer. This makes sure that your marketing and sales efforts are focused on prospects who are a good fit for your product or service. This makes your targeting and message more effective.
🤝 Better Personalization: Lead scoring software lets you tailor your communications and marketing campaigns to each lead’s wants and interests by looking at how they behave and how engaged they are. This can make people more interested and make conversations more meaningful.
💰 Reduced Wasted Resources: If you can spot low-quality leads early on, you won’t waste time or money on prospects who aren’t likely to buy. This saves money and makes better use of the tools we have.
Best Lead Scoring Software Comparison Table
Lead scoring software is an important tool for modern companies that want to make their sales and marketing efforts more efficient. It uses algorithms to evaluate and rank possible leads based on things like their demographics, how they act, and how engaged they are. This lets businesses focus on high-quality leads, improve response rates, and get the most out of their marketing investment.
| Feature | Freshsales | Ortto | iCRM | Salesforce Essentials | Slintel |
|---|---|---|---|---|---|
| Free Trial Available | Yes | Yes | Yes | Yes | Yes |
| Lead Management | Yes | Yes | Yes | Yes | Yes |
| Opportunity Management | Yes | Yes | Yes | Yes | Yes |
| Task and Activity Tracking | Yes | Yes | Yes | Yes | Yes |
| Integration Options | 400+ Integrations | Limited | Customizable | Extensive Integrations | Limited |
| Customer Support | Email, Chat, Phone | Email, Chat | Email, Chat | Email, Chat, Phone | Email, Chat, Phone |
| Scalability | Yes | Limited | Yes | Yes | Limited |
Freshsales
Features
- Advanced lead scoring to prioritize leads based on engagement.
- Customizable scoring rules to fit your specific criteria.
- Integration with email, phone, and website tracking for comprehensive lead insights.
Freshsales is a powerful CRM that uses AI to score leads, predict leads, and handle deals. Its AI assistant, Freddy, gives sales leads a score based on their traits and actions. This lets you rank prospects in your queue. Add points automatically to leads that fit the buyer persona you’ve made and take them away if they don’t. Along with this predictive scoring, Freddy provides data for sales forecasting and sets off follow-ups to close deals.
Pros
- User-friendly interface.
- Integration with email and phone.
- Customizable lead scoring criteria.
Cons
- Limited advanced features in lower-tier plans.
- May not be suitable for very large enterprises.
Ortto
Features
- Predictive lead scoring using AI and machine learning.
- Real-time lead scoring and updates.
- Integration with CRM and marketing automation tools for seamless workflow
Ortto focuses on building user journeys, which means setting up steps that are triggered by how users act. It uses standard lead scoring, where you set criteria for both how well the lead fits and how much it engages with your business. You can automate lead nurturing methods like email and SMS marketing, pop-ups, forms, and surveys by using Ortto’s data, analytics, and journey builder.
Pros
- Advanced AI-driven lead scoring.
- Predictive analytics for lead conversion.
- Integration with CRM systems.
Cons
- Can be expensive for small businesses.
- May require a learning curve for complex features.
iCRM
Features
- Lead scoring to identify high-quality prospects.
- Automation of lead nurturing and follow-up processes.
- Customizable scoring parameters to align with your business goals.
iCRM is a platform for both small and large businesses that helps them score leads in a full way. It’s an easy-to-use tool that has won awards and can be changed to fit even the most complicated needs and process flows of any industry-oriented customer. It’s a complete tool for automating Sales, Marketing, and Support all in one place.
Pros
- Customizable lead scoring rules.
- Integration with various third-party apps.
- Affordable pricing options.
Cons
- May lack some advanced features found in larger CRM systems.
- Limited reporting capabilities compared to some competitors.
Salesforce Essentials
Features
- Lead scoring and qualification to prioritize leads.
- Integration with Salesforce CRM for unified lead management.
- Real-time tracking and reporting on lead engagement.
Salesforce Essentials is the best CRM for small businesses that need a better view of their sales process but don’t want to pay for software made for large companies. With a customizable set of pipeline views and very detailed reporting dashboards, Salesforce Essentials will help you gain and use simple insights when managing a fairly complicated sales pipeline.
Pros
- Part of the Salesforce ecosystem with extensive features.
- Scalable for growing businesses.
- Strong integration options.
Cons
- Higher cost compared to some other options.
- Complexity may be overwhelming for small businesses.
Slintel
Features
- AI-driven predictive lead scoring.
- Data enrichment to enhance lead profiles.
- Integration with popular CRM and marketing tools for streamlined lead management.
Slintel is software that helps you track whether a lead is interested in buying. It looks at different data points and factors, like the buyer’s trip. Slintel looks at how leads act on different platforms and gives them a score to make things easier for you. Slintel gets scores for buyer intent from 6 important business signals and puts accounts in the sales pipeline in order of importance.
Pros
- AI-powered lead scoring and market intelligence.
- Integration with popular CRMs.
- Predictive analytics for lead prioritization.
Cons
- Pricing may not be suitable for all budgets.
- May require a learning curve to fully utilize its capabilities.
How to choose the right lead scoring software for your business
🌟 Set Your Standards: Outline your business’s specific goals and criteria for lead scoring, such as lead behavior, demographics, and levels of engagement.
🔗 Compatibility: Make sure the lead scoring software works well with the CRM and marketing automation tools you already have so that data can move smoothly.
🎨 Customization: Look for software that lets you change score models to fit your unique sales and marketing goals.
📊 Analytics and Reporting: Choose a tool with powerful analytics and reporting features so you can keep track of how well leads are doing and make choices based on data.
🚀 Scalability: Choose software that can grow with your business and meet new lead score needs as they come up.
FAQs
Salesforce has automated, customizable ways to score and grade leads. Our marketing automation product, Marketing Cloud Account Engagement, is one example.
HubSpot’s lead scoring software looks at each lead based on data points from the whole customer path.
