The best marketing intelligence software is a valuable tool that compiles publicly available and client-centric market data to gain deeper insights into customer behavior. This information comes from different sources, not just one business or company, that focus on tracking trends and gaining insights in certain markets or consumer industries.
Market intelligence solutions are mostly used by marketing and sales professionals to put together long lists of market data and insights, which then help their companies make strategic decisions. It is important to know the difference between software for market intelligence and software for competitive intelligence.
The goal of market intelligence is to understand how customers act, while the goal of competitive intelligence is to understand and analyze competitors. Below we have mentioned the best marketing intelligence software.
What is marketing intelligence software?
Marketing intelligence software is a group of tools and technologies that help companies collect, analyze, and understand data about their marketing efforts. This software is used to learn about how customers act, how the market is changing, how the competition is doing, and many other things that can help with marketing strategies and making decisions. Some important things about marketing intelligence software are:
🔍 Data Collection: Marketing intelligence software gathers data from many places, such as website analytics, social media platforms, email campaigns, customer surveys, and market research reports. It can also gather information from outside sources, like industry magazines and websites of competitors.
📈 Data Analysis: Once the data has been collected, the software uses analytical tools and algorithms to process and analyze it. As part of this analysis, you might look for patterns, trends, and correlations in the data to get insights that you can use.
🕵️♂️ Competitive Analysis: Most marketing intelligence software has features that let you track and analyze what your competitors are doing. This can include keeping an eye on the ads, social media activity, website changes, and other things that competitors do. This helps businesses understand how they compare to their competitors.
👥 Customer Insights: The software can give you a lot of information about your customers by looking at their actions, preferences, and feedback. With this information, businesses can make their marketing campaigns more effective by focusing on specific customer groups.
📈 Market Trends: Marketing intelligence software can track and report on industry trends, market conditions, and consumer feelings. This information helps businesses change their marketing plans to keep up with a market that is always changing.
Best Marketing Intelligence Software Comparison Table
The table below compares the best Marketing Intelligence Software options, giving you a quick look at their features, prices, and how well they work. It’s a useful tool for businesses that want to choose the best marketing intelligence solution for their needs after doing some research.
|Social Media Tracking||Yes||Yes||Yes||Yes||Limited||Limited|
|Data Sources||Web, Social Media||Web, Social Media, Internal Data||Web, Social Media, News||Web, Social Media, News||Web, E-commerce, Search Ads||Web, Search Ads|
- Competitive intelligence
- Market tracking
- Pricing optimization
Crayon is a platform for gathering information about competitors that any marketer can use to get an edge. With this tool, you can keep track of your competitors using more than 100 types of data from millions of sources. Crayon automatically collects and sorts insights from things like news stories and social media conversations, as well as employee reviews and SEC filings.
Crayon.com is great at competitor intelligence for marketing because it offers a complete platform that lets businesses keep an eye on and analyze the online presence and activities of their competitors. Users of Crayon.com can see a lot of information about their competitors, such as changes to their websites, price changes, new product launches, content strategies, and digital marketing campaigns. Thus, this is one of the best Marketing Intelligence Software you can consider now.
- Real-time competitive intelligence.
- Comprehensive data collection.
- Customizable alerts and reports.
- User-friendly interface.
- Integration with other marketing tools.
- Costly for small businesses.
- May have a learning curve for new users.
- Limited social media monitoring.
- Social media analytics
- Sentiment analysis
- Consumer insights
NetBase Quid is a competitive intelligence tool that checks the health of a brand, keeps an eye on social media, and measures how well a campaign is doing. The software keeps an eye on what people are saying about different brands on social media. Overall, this is one of the best Marketing Intelligence Software you can consider now.
NetBase Quid uses natural language processing to find out how customers feel about things like their attitude, willingness to buy, and needs. Graphs, charts, and heatmaps show the data on the dashboard. You can also change the way reports look and send them to specific email addresses.
- Advanced social media analytics.
- Deep text analysis for insights.
- Robust data visualization.
- Competitive benchmarking.
- AI-driven sentiment analysis.
- High pricing for some users.
- Steeper learning curve.
- May require a dedicated team for full utilization.
- Competitive intelligence
- Content tracking
- Market trend analysis
Klue is a platform for competitive enablement that gives you insights and content that you can use. The software makes it easy to gather, organize, and send information through email, the web, mobile devices, or CRMs like Salesforce. Klue gets information from millions of sources and uses AI to find the most important competitive intelligence. Still, this is one of the best Marketing Intelligence Software you can consider now.
Klue is a great marketing intelligence platform, especially because it has so many ways to visualize data and work together. The platform gives businesses a variety of ways to visualize data, which helps them analyze and understand complex marketing data. Users can quickly learn important things from Klue’s visualizations and make good decisions based on clear, concise representations of data.
- Focus on competitive enablement.
- Content tracking and updates.
- Integration with collaboration tools.
- Easy to set up and use.
- Insights on competitor strategies.
- Limited data sources.
- Less comprehensive compared to some other tools.
- Limited social media coverage.
- E-commerce analytics
- Retail sales data
- Advertising optimization
Stackline is an ecommerce intelligence tool that gathers information from more than 300 billion consumer searches. You can sell more products online, through social media, and directly to customers if you look at this data and act on it. The software lets you make, run, and look at campaigns on sites like Amazon and Walmart. Thus, this is one of the best Marketing Intelligence Software you can consider now.
Stackline is great at marketing intelligence, especially when it comes to retail and shopper data. It does this by giving businesses a complete platform for analyzing and understanding how customers behave and how well a store is doing. With Stackline, users can look at a wide range of retail data, such as sales trends, price changes, market share, and how well a product does.
- E-commerce-focused intelligence.
- In-depth retail analytics.
- Competitive pricing.
- User-friendly interface.
- Optimization recommendations.
- Industry-specific, not suitable for all businesses.
- Limited data sources outside e-commerce.
- Less emphasis on social media data.
- Competitive ad analysis
- Search engine marketing insights
- Campaign optimization
Machine learning is used by Adthena to help you beat your competitors. It gives you strategic information about how well your search campaigns are doing, so you can find gaps in the market and take advantage of new chances. The brand protection features help you keep your most valuable asset safe by keeping an eye out for violations of your brand.
Adthena is great at marketing intelligence, especially when it comes to pay-per-click (PPC) campaign spend, because it has powerful tools to analyze and improve advertising spending. With Adthena, businesses can learn a lot about their competitors’ PPC strategies, such as how they use keywords, how they change their ad copy, and how they bid. Overall, this is one of the best Marketing Intelligence Software you can consider now.
- Competitive intelligence for search advertising.
- Real-time monitoring of ad campaigns.
- Keyword and ad copy insights.
- Actionable recommendations.
- Competitive benchmarking.
- Primarily focused on paid search.
- May be costly for small businesses.
- Limited support for other advertising channels.
Why use marketing intelligence software?
Marketing intelligence software is a useful tool for businesses and marketers for several reasons:
📊 Data Collection and Analysis: Marketing intelligence software gathers and analyzes a huge amount of data from many different sources, such as social media, web analytics, customer feedback, and competitor insights. Processing this much information by hand can be hard, but software can do it quickly and well.
🕵️ Competitive Analysis: It lets you keep an eye on and analyze your competitors’ marketing strategies, such as their ad campaigns, social media activity, website changes, and new product launches. This information is very important if you want to stay competitive in your field.
📈 Market Trends: Marketing intelligence software can find and keep track of market trends, which can help you figure out what’s popular and what people want. This lets you make the right changes to your marketing plans.
👥 Customer Insights: If you look at how customers act and what they say, you can learn a lot about their tastes, pain points, and buying habits. This information can help shape how products are made, what content is made, and how customers are engaged.
💰 ROI Measuring: Marketing intelligence software can keep track of how well your marketing campaigns are doing and figure out your return on investment (ROI). This lets you spend your marketing budget more wisely and improve the effectiveness of your campaigns.
The company’s goal is to give businesses the information they need to be successful in their own markets. The main office of Klue is in Vancouver, Canada. In 2023, Klue’s sales will reach $6.5 million.
Klue is used by teams in competitive intelligence, product marketing, and sales enablement to keep an eye on their competitors and give each department information and messaging about them. Gather information from your own team members.