ListsBest Sales Management Software 2023: optimal sales performance

Best Sales Management Software 2023: optimal sales performance

used by salespeople to manage and record their daily activities, keep track of their pipelines and quotas, manage relationships with prospects and customers, and more.

The best sales management software is a valuable tool designed to provide managers with comprehensive insights into their sales pipeline and processes. It helps to streamline team activities, evaluate the performance of each sales representative, and keep track of how deals are going. This software gives managers more power by quickly giving them the data they need to make better decisions and improve different parts of their sales team’s workflow.

This leads to better sales performance and better pipeline management. This software can be thought of as the brain of a modern sales team. It has all the important parts, like a sales CRM, automated calling and emailing, lead management, and the ability to report. By putting all of these features on a single platform, it makes sure that everyone on the sales team, from sales reps to the sales director, has access to the tools they need to do their jobs well. Below we have mentioned the best sales management software.

What is Sales Management Software?

Sales Management Software is a specialized tool or system that businesses and organizations use to manage and improve their sales processes. It gives a full platform for managing and improving different parts of sales operations. Here are some of the most important functions and features of Sales Management Software:

🔍 Sales Pipeline Management: It lets users track and see where they are in the sales pipeline, from getting leads to closing deals. This helps you understand how sales opportunities are doing right now and decide which actions to take first.

📊 Customer Relationship Management (CRM): Sales Management Software often has CRM features, which allow businesses to keep detailed records of how customers interact with them, what they like, and what they’ve bought in the past. This information helps build and maintain relationships with customers.

📈 Lead Management: The software helps generate leads, gather leads from different sources, and organize them so they can be followed up on. Leads can be put into groups and given to specific sales reps.

📇 Contact Management: It stores customer and prospect contact information in a central database, making it easy to find and change customer details.

🤖 Automation: Sales processes can be automated to make tasks like sending follow-up emails, setting up appointments, and giving leads to sales reps faster and easier. This automation makes things work better and takes less work off of people’s hands.

Best Sales Management Software Comparison Table

The following comparison table highlights key features and benefits of the top Sales Management Software solutions. It provides a concise overview of their capabilities, helping businesses make informed decisions when selecting the best software to streamline their sales processes and drive growth.

Pricing ModelSubscriptionSubscriptionSubscriptionFreemiumSubscription
Lead ManagementYesYesYesYesYes
Contact TrackingYesYesYesYesYes
Email MarketingLimitedYesYesYesLimited
Mobile AppYesYesYesYesYes


Best Sales Management Software
  • Contact management and lead tracking.
  • Email automation and integration.
  • Sales analytics and reporting.
  • Workflow automation.
  • Mobile accessibility.

Leads are what Freshworks is all about. Their main dashboard is designed to help you move people through your sales funnel. It shows information like demographics, social profiles, touchpoints, notes, and information about conversations you’ve had with them. Overall, this is one of the best Sales Management Software you can consider now.

But this tool for managing sales is more than just a CRM. Freshworks CRM combines calling and emailing, and it also has automation features that let you schedule emails, make templates, and keep in touch with prospects. Plus, it’s made to work well with all the other tools in the Freshworks ecosystem, such as those for success, marketing, customer service, help desks, and more.

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  • User-friendly interface.
  • Affordable pricing options.
  • Good customer support.
  • Customizable workflows.
  • Integrates with other Freshworks products.


  • Limited advanced features compared to some competitors.
  • Reporting capabilities could be more robust.
  • May not be suitable for large enterprises with complex needs.


Best Sales Management Software
  • Automatic contact and lead data capture.
  • Email tracking and automation.
  • Task and opportunity management.
  • Team collaboration features.
  • Integrations with popular tools.

A clever sales management tool called Salesflare makes it simple to follow up on leads and keeps track of them automatically. Salesflare can be used alone or in conjunction with Gmail, Outlook, and LinkedIn. It finds leads in your inbox and calendar and keeps track of them as they move through your pipeline.

It also comes with email sequences, an email finder, and a few other helpful sales tools, if you need them. It’s only made for B2B sales, though, so if you’re not in that business, you should look for another piece of software. Overall, this is one of the best Sales Management Software you can consider now.


  • Automated data entry and contact management.
  • Easy to use and navigate.
  • Integrates with various email and communication platforms.
  • Provides email tracking and engagement analytics.
  • Great for small to medium-sized businesses.


  • Limited in-depth reporting and analytics features.
  • May not be suitable for large enterprises.
  • Limited customization options compared to some competitors.


Best Sales Management Software
  • Extensive CRM capabilities.
  • Sales forecasting and analytics.
  • Marketing automation integration.
  • Customizable dashboards and reports.
  • AppExchange for third-party integrations.

You can’t talk about cloud-based sales management software without mentioning Salesforce. As a major player in the field, Salesforce has almost every feature you could want, for a price. This includes calling, emailing, CRM, detailed reporting, and sales forecasting. Still, this is one of the best Sales Management Software you can consider now.

After years of adding features and plans, Salesforce’s service has become very hard to use because it has so many options and features. Even for some of the most basic features, there are hidden costs and extras that you have to pay for. Because it’s so complicated, you’ll probably need a dedicated consultant for weeks to get your team up to speed and ready to work.


  • Highly customizable and scalable for large enterprises.
  • Extensive third-party integrations.
  • Powerful analytics and reporting capabilities.
  • Strong customer support and community.
  • Comprehensive suite of sales and CRM tools.


  • Steeper learning curve for beginners.
  • Higher pricing, especially for advanced features.
  • Can be overly complex for smaller businesses.
  • Requires dedicated administrative resources.


Best Sales Management Software
  • Marketing, sales, and customer service automation.
  • Lead and contact tracking.
  • Email marketing and automation.
  • Sales pipeline management.
  • Integration with HubSpot’s marketing tools.

Hubspot is one of the easiest tools to start using. It offers free (but limited) CRM software for small sales teams. Hubspot’s free service automatically keeps track of your sales activities, like emails, phone calls, and meetings, and gives you a high-level view of your whole pipeline. Thus, this is one of the best Sales Management Software you can consider now.

Hubspot is a good CRM on its own, but it quickly becomes too expensive and complicated to use it for anything else. At the end of the day, it’s more of a marketing tool than anything else. Hubspot isn’t the best choice for dedicated or high-volume sales teams because it doesn’t allow bulk email sending or incoming calls and has a high “setup” fee. This is true even though it has a free CRM feature that attracts a lot of early sales teams.


  • All-in-one marketing, sales, and customer service platform.
  • User-friendly interface.
  • Free CRM option available.
  • Excellent inbound marketing tools.
  • Integrates well with other HubSpot products.


  • Pricing can be high for advanced features.
  • Some features may be limited compared to specialized competitors.
  • Limited customization options for certain users.
  • Support may vary depending on the plan.


Best Sales Management Software
  • Visual sales pipeline management.
  • Contact and lead management.
  • Email tracking and automation.
  • Sales reporting and analytics.
  • Integrations with various apps and services.

Pipedrive tries to get rid of all the extra stuff and make selling easy. The software is based on a customizable pipeline that shows how your leads move through your funnel in a visual way. Overall, this is one of the best Sales Management Software you can consider now.

On the cheapest plans, you can only use the built-in inbox for outreach. Only on the Professional and Enterprise plans can you use the built-in caller. Pipedrive, on the other hand, works with a number of third-party apps to add the features you need to run your sales team.


  • Simple and intuitive interface.
  • Customizable pipelines and workflows.
  • Excellent sales activity tracking.
  • Integrates with various third-party apps.


  • Limited marketing automation features.
  • May not be suitable for large enterprises with complex needs.
  • Reporting capabilities could be more advanced.
  • Customer support can vary in quality.

How to Choose the Right Sales Management Software for Your Business?

Choosing the right sales management software for your business is a big decision that can have a big effect on how productive and efficient your sales team is. When weighing your options, think about the following steps to help you make a good choice:

🧐 Figure out what you need: Start by figuring out what your business needs are. What are you having trouble with right now? What specific capabilities or features do you need? Think about things like lead management, contact management, reporting, scalability, and integrating with other tools.

📝 Make a plan: Find out how much you are willing to spend on software for managing sales. Keep in mind that prices can vary a lot depending on the software’s features and how hard it is to use. Make sure your budget fits with what your business can afford.

🖥️ Easy-to-use interface: Choose software that is easy to understand and use. So that they can focus on selling and not on how to use software, sales teams need tools that are easy to learn and use.

🔌 Compatibility for Integration: Make sure the software can work well with your other systems, like your CRM, email platform, marketing automation tools, and any other software your sales team uses. Integration speeds up the flow of data and reduces the amount of manual data entry.

🚀 Ability to grow: Think about how your business will grow in the future. Will the software meet your needs as your business grows? Scalability is important if you don’t want to outgrow your solution quickly.


What software does sales department use?

Sales departments use CPQ software to speed up the sales process and improve the accuracy of quotes and customer relations. With these software products, companies can figure out what a customer needs and give them quotes that are tailored to those needs.

What is a CRM software?

With a CRM tool, you can store contact information for customers and prospects, find sales opportunities, keep track of customer service issues, and manage marketing campaigns—all in one place. You can also share information about every interaction with a customer with anyone in your company who might need it.

Jonathan Williams
Jonathan Williams
Jonathan Williams, a prominent content writer at Bollyinside, renowned for his expertise in hardware products. Specializing in list-based articles, Jonathan simplifies intricate tech details about laptops, phones, tablets, and accessories, making them accessible to readers. Off-duty, he indulges his passion for fiction and tech sci-fi, exploring new realms of creativity.
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