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ArticleListsBest SendGrid Alternatives 2023: top recommendations

Best SendGrid Alternatives 2023: top recommendations

SendGrid is a cloud-based SMTP provider that allows you to send emails without having to maintain email servers.

If SendGrid doesn’t quite meet your email service needs, exploring alternatives is a wise move. While SendGrid stands out as a top choice for many with its user-friendly interface, extensive feature set, and generous free trial, it’s essential to consider other options. In this guide, we’ll delve into the best SendGrid Alternatives, offering a comprehensive comparison of their functionalities and benefits. Most likely, you were once interested in SendGrid because of its reputation as an SMTP (Simple Mail Transfer Protocol) or transactional email provider.

SendGrid has been a questionable choice for small and medium-sized businesses (SMBs) for a while now. It’s true that big-name brands are still thinking about leaving the platform, but they’re still putting it off. Read on to find out about the best alternatives to SendGrid and what they can do for you. But before we get started, let’s look at why people want to leave Sengrid in the first place. Below, we have mentioned the best SendGrid Alternatives.

What is SendGrid?

SendGrid is a marketing and email delivery platform that is based in the cloud and helps businesses send and manage their emails. It gives organizations a set of tools and APIs (Application Programming Interfaces) that they can use to send their customers and users transactional emails, marketing emails, and other types of messages.

Key features and services offered by SendGrid include

💌 Email Delivery: SendGrid manages email infrastructure, checks email performance, and optimizes delivery routes to make sure emails get to their destinations reliably.

📧 Transactional Email: SendGrid lets businesses send transactional emails to their users, like order confirmations, password resets, and account notifications.

🚀 Marketing Campaigns: SendGrid also has tools for making and sending marketing emails, newsletters, and promotional campaigns to subscribers and customers.

🖼️ Email templates: Users can design and change email templates to keep their brand’s image consistent across all of their emails.

📊 Analytics and Reporting: SendGrid gives businesses information about email performance, such as open rates, click-through rates, bounce rates, and more, so they can judge how well their email campaigns are working.

Best SendGrid Alternatives Comparison Table

There are several SendGrid alternatives available for email marketing and transactional email services. Popular options include Mailgun, SparkPost, and Amazon SES. These alternatives offer similar features such as email delivery, analytics, and scalability, allowing businesses to choose the platform that best suits their specific email communication needs.

ServiceProtocolAPI AvailabilityFeatures
SenderSMTPYes– Email delivery
PostmarkSMTP, APIYes– High email deliverability
SendinblueSMTP, APIYes– Email marketing
MailgunSMTP, APIYes– Transactional email
SMTPProtocolN/A– Protocol for email transmission



  • Sender is not a specific email service but likely refers to the entity sending emails.
  • Can refer to an individual, organization, or application responsible for sending emails.
  • Features depend on the email sending method and platform used.

Sender is at the top of our list of SendGrid alternatives for a good reason: it’s a powerful email and SMS marketing tool with great automation features. Sender stands out as a good choice for your omnichannel campaigns because it is easy to use, has a lot of features, and gets messages to the right people. It’s everything you need to reach your customers and keep them interested.

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  • High deliverability rates.
  • Comprehensive analytics and reporting.
  • User-friendly interface.


  • Limited free plan.
  • Pricing may not be the most competitive.



  • Postmark is an email delivery and transactional email service.
  • Provides high email deliverability rates to ensure important emails reach the inbox.
  • Offers detailed email tracking and analytics.
  • Supports easy integration with applications through APIs.
  • Emphasizes security and compliance with privacy regulations.

Postmark is an email app that lets developers make emails for business transactions. It is a full-service email API that helps businesses get in touch with their customers. Postmark makes it easy for its customers to send transactional emails by adding an API to its web interface that is easy to use. With the Postmark API, you can make your own system that can send transactions automatically or on demand.


  • Excellent email delivery reputation.
  • Developer-friendly API.
  • Focus on transactional email.


  • Higher cost compared to some alternatives.
  • Limited marketing email capabilities.



  • Sendinblue is an all-in-one marketing and transactional email platform.
  • Allows for email marketing campaigns with customizable templates.
  • Provides marketing automation and customer segmentation features.
  • Offers transactional email capabilities for transactional messages.
  • Includes SMS marketing and marketing automation features.

Sendinblue offers services for chat, marketing on social media, and SMS marketing. It has a good CRM tool that lets businesses keep track of their customers’ information. Also, businesses can automate their marketing messages and send them to specific groups. Sendinblue also lets users make landing pages, retargeting ads, Facebook ads, and sign-up forms that are very compelling. It helps marketers increase conversions by giving them real-time statistics, tools for A/B testing, and reports on how often emails are opened.


  • Affordable pricing with a free plan.
  • All-in-one marketing automation.
  • Good deliverability and sender reputation tools.


  • Complex for beginners.
  • May lack advanced features for large-scale enterprises.



  • Mailgun is an email API service designed for developers.
  • Offers a reliable email delivery infrastructure with powerful APIs.
  • Provides detailed analytics and real-time tracking of email performance.
  • Supports features like email validation and inbound email processing.
  • Designed for sending, receiving, and tracking email programmatically.

Developer teams looking for an alternative to SendGrid often choose Mailgun because of its flexible email API and good documentation that make it easy to integrate. The team was bought by Pathwire in 2021, which was then bought by Sinch later that same year. There’s nothing strange about it (Postmark was also bought by Active Campaign in 2022), but we’re bringing it up because, as a result of the two purchases, Mailgun is no longer a stand-alone product. Instead, it’s part of a larger ecosystem of services that includes email verification, testing, and deliverability tools that are priced separately.


  • Powerful API and developer tools.
  • High deliverability rates.
  • Scalability for large email volumes.


  • Pricing can be expensive as volume increases.
  • Requires technical expertise to set up.



  • SMTP is a protocol used for sending and relaying email messages.
  • It’s not a service itself but a standard for email transmission.
  • SMTP enables email clients and servers to send messages to each other.
  • Commonly used for sending outgoing emails from email clients and applications.
  • Requires configuration with an email service provider or server to function.

SMTP is a tool that was made for email marketing because it makes it easier to send transactional emails. It also has an email relay API service that works well. It is able to do both of these things well because it has a strong sending engine. A very scalable infrastructure backs up this engine. SMTP is easy to scale. So you can be sure that it will easily meet the email volume needs of your business.


  • It’s a standard protocol used for sending emails.
  • Control and flexibility in configuration.
  • No third-party fees or limitations.


  • Requires technical knowledge to set up and maintain.
  • Limited features compared to specialized email services.
  • May need to manage your own email infrastructure.

How to choose the right SendGrid alternative for you

Choosing the best SendGrid alternative depends on your specific email communication needs, budget, and technical requirements. Here are some steps to help you choose the best alternative for your situation:

🔍 Define Your Needs: To start, write down what you need from email communication. Think about things like the type of emails you send (transactional, marketing, newsletters), the number of emails you send, your need for scalability, and any special features or integrations you need.

💰 Budget Concerns: Set your budget for email services. Some alternatives may have free tiers with limits, while others may have tiered pricing based on email volume or features. Make sure the price works with your budget.

📬 Email Deliverability: Check the email deliverability rates of the other service providers. High deliverability makes sure that your emails get to the recipients’ inboxes and don’t end up in their spam folders.

🖥️ Ease of Use: Evaluate the user interface and how easy it is to use the platform. A simple interface can save you time and effort when setting up and managing email campaigns.

🔌 Integration Options: Look at the third-party integrations available. Make sure that the alternative can work well with your existing software, such as CRM systems, e-commerce platforms, or marketing automation tools.


Why use SendGrid instead of SMTP?

SendGrid’s SMTP service removes the need for customers to manage their own SMTP clients and servers. Customers usually use SendGrid SMTP as a “set it and forget it” mail forwarder. You can also track data like opens, clicks, and subscriptions using SendGrid’s SMTP services.

Does Google use SendGrid?

If you use Google’s cloud platform, you can easily connect with SendGrid. Simply go to the GCP Marketplace, find the SendGrid add-on, choose the right plan, and you’re ready to start sending.

Kevin Hawk
Kevin Hawk
Specializing in crafting captivating list-based articles, Kevin dives into the world of software, tools, and apps, offering readers expert insights and recommendations. His keen interest in technology is matched only by his love for travel, which fuels his creativity and adds a unique perspective to his writing. With a finger on the pulse of the tech landscape, Kevin Hawk continues to be a valuable asset to Bollyinside's content team, providing a blend of expertise, passion, and wanderlust.


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