Performing the best SEO audit tools is a crucial process to ensure the optimal performance and health of your website. Even though it takes a lot of time and money, the benefits it brings are more than worth the effort. There are many SEO audit tools on the market that can speed up and simplify the auditing process. During an SEO audit, different parts of your website are looked at, such as its content, site structure, and off-page factors that affect its search engine ranking.
You no longer have to spend a lot of time and effort trying to figure out what works well on your site and what needs to be changed. With the below-mentioned best SEO audit tools, you can do a full analysis of your website and make sure that all of its parts are optimized to boost its visibility and ranking.
Best SEO Audit Tools comparison table
| Feature | SEMrush | Google Search Console | Morningscore | SEO PowerSuite | Surfer SEO |
|---|---|---|---|---|---|
| Keyword Research | Yes | No | Yes | Yes | Yes |
| Backlink Analysis | Yes | No | Yes | Yes | Yes |
| Rank Tracking | Yes | No | Yes | Yes | Yes |
| Competitor Analysis | Yes | No | Yes | Yes | Yes |
| Site Audit | Yes | Yes | Yes | Yes | Yes |
| Content Optimization | Yes | No | Yes | Yes | Yes |
| On-page SEO | Yes | No | Yes | Yes | Yes |
| Local SEO | Yes | No | Yes | Yes | No |
| Social Media Analytics | Yes | No | Yes | No | No |
| Reporting | Yes | Yes | Yes | Yes | Yes |
| Price | Paid, with different plans | Free | Paid, with different plans | Paid, with different plans | Paid, with different plans |
SEMrush
Features
- Tools for researching and analyzing keywords in depth.
- Auditing for both on-page and technical SEO.
- Backlink research and keeping track of them.
- Analysis and comparison of competitors.
- SERP (Search Engine Results Page) tracking and research.
- Advice on how to improve the content.
- Keeping track of and managing social media.
SEMrush is an all-in-one SEO tool with a detailed dashboard that can show you how your site or individual pages on your site are doing. It comes with several toolkits for SEO, advertising, social media, content marketing, and researching the competition. SEMrush will check up to 100 pages of your website for free. When you use the platform to do a site audit, you get a full technical SEO audit that helps you find and fix problems on your site. This improves your Google rankings. Currently, this is one of the best SEO audit tools you can consider now.
Pros
- Gives thorough information about how both organic and paid search are doing.
- Offers a wide range of choices for reporting and ways to display data.
- Helps find ways to improve the exposure and rankings of a website.
Cons
- Because there are so many functions and data, the interface may be too much for some users.
- For some advanced features to work well, you may need more information or experience.
Google Search Console
Features
- Gives information about how well a website does in Google’s search results.
- Watches for problems with searching and crawling websites.
- Finds errors and warnings on a page and fixes them.
- Sitemaps can be submitted and tested.
- Shows information about links coming in and going out.
Google Search Console is a free SEO audit tool that is great for people who are just starting out. It gives you a lot of information about how fast a page loads, which pages are indexed, which links are broken, HTML markups, and more. Google Search Console lets you see how well your site is doing in terms of clicks, impressions, average click-through rate, and average SERP position. It also tells you what parts of your site are throwing errors or aren’t working the way you want them to. Thus, this is one of the best SEO audit tools you can consider now.
Pros
- It’s free to use and made by Google, so you know you can trust it.
- Gives helpful information and data straight from Google’s search engine.
- Provides performance reports, the state of indexing, and checks for mobile compatibility.
Cons
- Data and ideas from Google’s search engine are the only ones that can be used.
- Some tools, like taking URLs out of search results, have been taken out of use.
Morningscore
Features
- All-in-one SEO tool for tracking how well a website is doing.
- Tracks the ranks of keywords and gives a SERP analysis.
- Looks at things that affect on-page optimization.
- Keeps an eye on backlinks and the backlink profiles of competitors.
- Makes SEO records that are complete.
- Offers a website audit and suggestions for improving its speed.
- It works with Google Search Console and Google Analytics.
It lets you put your site’s problems into groups and rank them by how important they are. You don’t have to set it up. It works online and gives you all the essential SEO audit tools you need to improve your website’s performance for search engines. Morningscore has a powerful website scanner, a rank tracker, an SEO reporting tool, a backlink checker, and a tool for researching keywords. It’s a flexible tool that can help e-commerce stores, SEO agencies, and digital marketing agencies. Currently, this is one of the best SEO audit tools you can consider now.
Pros
- Makes it easier to understand data by giving a single score for overall SEO success.
- Tracks competitors and lets you compare them.
- Gives suggestions and tips for better SEO that you can use.
Cons
- Plans might be a little more expensive than some other SEO tools.
- Some users may find that the single score makes it hard to understand how SEO factors work.
SEO PowerSuite
Features
- Does full website audits to find technical and on-page SEO problems.
- Analyzes rival websites and finds out which keywords they use to rank well.
- Keeps track of search engine rankings and shows info from the past.
- Helps with efforts to build links and reach out to people.
- Makes SEO results that clients or team members can customize.
- It works on Windows, Mac, and Linux, among other systems.
Even though SEO PowerSuite only has four tools, it still has all the important SEO features. It has a rank tracker, a website auditor, a backlink analyzer, and a tool for building and managing links. For basic SEO analysis, you only need these four tools. PowerSuite might not be right for you if you need more advanced features than these.
But if your only goal right now is to do a website audit, SEO PowerSuite may be the best tool because it has almost every feature needed for an audit. It’s important to know that you have to download software to use SEO PowerSuite. Some of its tools, like backlink analysis, get their information from the cloud. Still, this is one of the best SEO audit tools you can consider now.
Pros
- Provides both PC and cloud-based versions to give you more options.
- Gives clients thorough reports and templates that can be changed to fit their needs.
- Fits the SEO needs of both small businesses and large companies.
Cons
- Can use up a lot of resources, especially when running various tools at the same time.
- Compared to some current SEO tools, the interface may feel old and less easy to use.
- Some advanced tools might need technical knowledge to use properly.
Surfer SEO
Features
- SERP research is used to make suggestions for on-page optimization.
- Helps with making and optimizing material.
- Checks the strength of backlinks and domains.
- Audits websites and points out basic SEO problems.
- It works with major content management systems (CMS) like WordPress.
Surfer SEO is a tool for auditing your content that helps you rank better by making your content better optimized. This tool is great if your main goal is to improve your on-page SEO. I would suggest using it along with one of the technical SEO tools listed above, though. Surfer SEO has a unique auditing feature that finds gaps in your content, finds keywords that are missing, and aims for the best length of text based on SERP results, meta tags, and headings.
Surfer SEO also has a unique feature that lets you check your old content and use it in a new way. The tool shows you which keywords and phrases are missing from your content and gives you a score based on your content. But you should keep in mind that you will have to do things like indexing, backlink analysis, and security analysis on your own. In that analysis, Surfer SEO won’t help you. Currently, this is one of the best SEO audit tools you can consider now.
Pros
- Focuses on optimizing text and gives suggestions for improving on-page SEO.
- Offers a full content editor with ideas and analysis in real time.
- It has tools for competitor analysis and keyword study.
- It works with the most popular CMS systems to make optimization easy.
Cons
- Pricing plans can be pretty expensive, especially for individual users or small businesses.
- Since the tool focuses on optimizing content, it may not cover all parts of SEO in depth.
- Some users might want a more complete set of SEO tools with a wider range of features and functions.
FAQs
SEMrush is an all-in-one SEO tool with a detailed dashboard that can show you how your site or individual pages on your site are doing. It comes with several toolkits for SEO, advertising, social media, content marketing, and researching the competition. SEMrush will check up to 100 pages of your website for free.
The SEO Audit tool from Found is a powerful tool that helps online marketers find and fix SEO mistakes. Just type in your URL to get an instant report based on the three main sections: technical, content issues, and external link analysis.
The price range for an SEO audit depends on the agency you work with, but the investment is well worth it no matter how much it costs. BrightEdge research shows that more than 40% of online sales come from “organic search.”
