The best survey tools make it easy and quick to get feedback from customers, which can help your business grow and improve. There are always ways to improve the products or services of a business, but it can be hard to know which ones will please customers the most. Choices that make sense inside a business may be strange and off-putting to people outside of it.
Also, it’s easy to think that customers want the lowest price above all else, but it’s more likely that they will pay more for a better experience, which is one of Apple’s main ideas. There may also be better ways to deal with customers or find out what they’re interested in so you can cross-sell to them.
All of this doesn’t matter if you can’t figure out what your customers want. If you buy something through a link on our site, we may get a commission. How does it work? Forms and survey tools are one way to do this. Some CRM software may have feedback options built in, but they aren’t always customizable or have biases that make it hard for customers to give the feedback they want to give. Below we have mentioned some of the best survey tools.
Best Survey Tools
Zoho Survey
Features
It’s not too surprising that an best survey toolsis part of the Zoho suite of 40 business apps. But if you thought that was a useless gift, you would be wrong. The company’s online survey tool, Zoho Survey, has a very competitive set of features and a very clean, modern user interface (UI). Zoho Survey’s main interface for making surveys has a long list of question types that lets you choose from 24 different kinds of questions.
Like SurveyGizmo and SurveyMonkey, each page and question is listed one after the other. All of the question types have a thumbnail that may not fully explain what they do or how they can be used, but at least shows what they are. One thing that is missing that seems odd is the ability to set a minimum or maximum number of choices in multiple choice questions.
Pros
- Support for offline surveys.
- Integration with other Zoho applications.
- Mobile app allows for the monitoring of survey responses.
Cons
- No support for display logic.
- No support for question blocks.
ProProfs Survey Maker
Features
One of the best survey tools is the ProProfs Survey Maker. It lets businesses create surveys like NPS surveys, pop-up surveys, website surveys, in-app surveys, customer satisfaction surveys, and so on to get feedback from users.
The tool also has a reporting dashboard that makes it easy to look at what customers say and decide what to do next. Also, the responses of users are graded automatically, which makes the whole survey process go smoothly. If you like this app you can get it from official website.
Pros
- Customer-friendly interface
- Excellent survey integration with Google Analytics
- Branching and conditional logic
Cons
- Although the interface is customer-friendly, it looks old
- Very few features are available in the basic version
- Fewer integrations with third-party tools.
Qualaroo
Features
Qualaroo is a tool that you can use if you are new to customer feedback or if you are looking for a strong engine to add to your current insights campaigns. It has a good reason for being one of the best online survey tools. The platform was built from the ground up to make it easy to make surveys and support targeting through multiple channels. This is one of the best survey tools.
You can make non-intrusive survey NudgesTM for your website, mobile app, and SaaS product to get feedback from your target audience in the moment. And if one of your requirements is a powerful analytics engine, Qualaroo comes with a powerful AI-based sentiment analysis engine that can dig through the feedback data in minutes.
Pros
- Supports regular expression to open up niche targeting options.
- Provides access to survey CSS to customize it as you want.
Cons
- Reporting section needs more filters and a UI upgrade.
- Needs a bulk action button to manage multiple surveys at once.
SurveyMonkey
Features
SurveyMonkey is one of the best survey tools out there, with more than 40 million registered users. It has tools for making questionnaires and analysing metrics. It lets people who don’t know how to code make complex sets of questions and then easily and quickly process the answers.
Signing up is free, and you can make a survey in just a few minutes. But you can’t use the collected data in CSV or Excel XLS until you pay for a paid option. The price goes up even more if you expect more than 1000 responses per month or want to use any of the advanced branching and pipeline features.
Pros
- Free to start
- 100 expert templates
- Can collate online, or on mobile
Cons
- Has seen successive price hikes
SoGoSurvey
Features
SoGoSurvey has a user interface (UI) that looks a lot like SurveyMonkey’s. Both UIs break up the steps needed to design, distribute, and report on a survey. SoGoSurvey also does a good job of combining ease of use and power, just like its competitors that are made in a similar way.
SoGoSurvey lets you start a new survey or use one of the many starter templates the company has made in 12 different categories after you log in. If you use the product’s survey emailing feature, the dashboard will keep track of how many survey email invitations have been sent, delivered, and read, as well as the total number of responses. Currently, this is the best survey tools you can check now.
Pros
- Able to include Pivot Tables in reports.
- Offers bulk editing mode.
- Advanced support options available.
Cons
- Help resources not as robust as more advanced tools.
- Display logic questions limit re-ordering.
Typeform
Features
Typeform is one of the best survey tools. It is known for its unique interface, which shows one question at a time. It is used to make conversational surveys that give more in-depth information about the user. You can also add photos and videos to the questions you ask in your survey. You can also use tools like Google Sheets to organise and analyse your data by syncing survey responses with them.
Pros
- No coding is required to deploy the survey
- Conditional logic feature to ask the right follow-up questions
- Easily share surveys through emails, websites, and social media
- Surveys are responsive on every screen
Cons
- The basic plan is restricted to 1 user
- Reporting and data exporting features need improvement
- Integrations are a bit costly
What is an Survey Tool?
Market research is important for almost every part of a business, especially when it comes to making products or services, marketing them, and selling them. Solid information about who your customers are, what they like and dislike, and how they feel about things that are important to your business can literally change how you run your business. One of the most important ways to collect this kind of information is through online surveys.
These surveys are now available through many different channels, such as your website, email, digital and physical events, and social media. With careful use, an online survey can give you information about any part of your business that involves customers or partners. This can be used for digital marketing campaigns, customer service and help desks, employee satisfaction, political polling, event feedback, and many other things.
What is the purpose of Survey Tool?
Find out important background information, such as what you already know, how common common misconceptions are, what people think about course topics now, and why you want to take a course. Informal classroom assessment techniques let you see what students know without giving them a grade.
You can find out how well a certain way of teaching works by giving pre- and post-surveys. This lets you evaluate and record both the actual learning that takes place and how attitudes change over time. Lastly, ask one or two questions about how the course is going to get mid-semester evaluations.
FAQs
Which is the best survey tool?
- Zoho Survey
- ProProfs Survey Maker
- Qualaroo
- SurveyMonkey
- SoGoSurvey
Is SurveyMonkey or Google Forms better?
Even though SurveyMonkey charges for some basic features that Google Forms has for free, SurveyMonkey has every feature you could ever want. For example, you can do A/B testing in your surveys. I’ve used several survey tools before, and this was a new feature for me.
What is the most popular type of survey?
One of the most common types of surveys is online surveys, and for good reason. Online surveys are easy to make, send out, and collect answers for, which is not the case for many other types of surveys.
