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ArticleVersusBirdeye vs BrightLocal: which local SEO platform is right for you?

Birdeye vs BrightLocal: which local SEO platform is right for you?

Online reputation management tools Birdeye and BrightLocal offer review management and local SEO.

Businesses that want to improve their online visibility and attract local customers need to use local SEO platforms. They are a key part of making sure that a business is easy to find in local search results and that potential customers can easily find information about goods or services. Small businesses that want to fight well in their local markets need these platforms more than anyone else. Local SEO tools help manage business listings, keep track of reviews and react to them, and optimize website content for local search queries. This drives more foot traffic and online engagement in the end.

Birdeye and BrightLocal are two big names when it comes to local SEO tools. Both platforms have tools and services that help businesses manage their internet reputation and improve their local search rankings. Birdeye is good at managing reviews, customer comments, and online listings. BrightLocal, on the other hand, has a wider range of local SEO solutions, such as building citations and tracking rankings. In the next section, we’ll compare Birdeye and BrightLocal based on their features and strengths. This will help you make an informed decision that fits your business’s local SEO needs.

Birdeye vs BrightLocal Comparison table

This table shows the differences between Birdeye and BrightLocal in terms of online image management and local SEO. Birdeye is all about managing reviews, but BrightLocal has a wider range of local SEO tools and more detailed reports.

Reputation ManagementMonitor and manage online reviews and ratings.Collect and respond to reviews from major sites.
Local SEO ToolsLimited local SEO features, including listings.Comprehensive local SEO tools and analytics.
Citation ManagementLimited citation management capabilities.Extensive citation tracking and cleanup tools.
Review GenerationAutomate review generation campaigns.Generate and monitor review requests.
Listing ManagementBasic listing management features.Manage business listings across major directories.
Social Media ManagementLimited social media management.Focuses primarily on reputation and listings.
Reporting and AnalyticsProvides basic reporting.Robust reporting with in-depth insights.
PricingCustom pricing based on business needs.Various plans with different pricing tiers.
IntegrationIntegrates with various CRM and marketing tools.Integrates with popular business platforms.
Customer SupportOffers customer support via phone and email.Provides customer support through multiple channels.
User-FriendlyGenerally user-friendly interface.Known for its user-friendly platform.
ScalabilitySuitable for businesses of all sizes.Scalable for small to enterprise-level businesses.
Free TrialOffers a free trial period.Provides a limited free trial or demo.
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Birdeye vs BrightLocal: User-Friendliness and Interface

Birdeye vs BrightLocal

Birdeye is known for having a simple interface and functions that are easy to use. The dashboard is well-organized and easy to use, and all of the platform’s features come with clear directions and tutorials. One of the things I like best about Birdeye is that it makes it easy to manage all of my reviews from different sites in one place. I can also use Birdeye to send review requests to my users automatically. This has helped me get more reviews.

Another great thing about Birdeye is that it works with social media. I can share my reviews quickly on social media, which helps me reach more people and get more attention. Overall, I think Birdeye is a great local SEO tool that is easy to use and works well.

User-friendlinessVery user-friendly and intuitiveGood, but not as intuitive as Birdeye
DashboardWell-organized and easy to navigateCan be a bit cluttered
FeaturesEasy-to-use features for managing reviews, social media integration, and moreOffers some features that Birdeye does not, such as local search rank tracking and competitor analysis
Free trialNoYes

BrightLocal is also easy to use, but it is not as straightforward as Birdeye. The dashboard is a bit more crowded, and it can be hard to find some of the tools. But BrightLocal has some things that Birdeye doesn’t, like the ability to track local search ranks and how well competitors are doing.

I also like that BrightLocal lets you try out the site for free before you decide to pay for a subscription. I think BrightLocal is a good local SEO tool overall, but it’s not as easy to use as Birdeye.

Birdeye vs BrightLocal: Online Reputation Management (ORM)

I’ve been using Birdeye and BrightLocal for a few years now, and I’ve found that they are both great ORM tools. But I think it’s important to point out a few key differences between the two.

Birdeye is more of an all-in-one ORM tool. It has a lot of different features, such as the ability to handle reviews and social media, as well as customer surveys. It also puts a lot of emphasis on local search, which is important for businesses that want possible customers in their area to be able to find them.

Review managementYesYes
Social media managementYesNo
Customer surveysYesNo
Local searchYesYes
Local SEONoYes

BrightLocal is more focused on SEO and links for local businesses. It gives businesses a number of tools, such as local reference building, local keyword research, and local competitor analysis, to help them show up higher in local search results. Both Birdeye and BrightLocal have been great to work with. Both tools are easy to use and have many features that have helped me improve my online image.

Birdeye has been very helpful when it comes to managing reviews. All of my online listings have made it easy for me to get reviews and react to them. This has helped me raise my total rating and get more people to leave reviews. Local SEO has been helped a lot by BrightLocal. I’ve been able to find and fix mistakes in local citations with the help of the tool. I’ve also been able to track my local search ranks and see how well I’m doing compared to my competitors by using this tool.

Overall, I think that both Birdeye and BrightLocal are great ORM tools. I would tell businesses that want to improve their online image to use either tool.

Birdeye vs BrightLocal: Integrations and Compatibility

Birdeye vs BrightLocal

Birdeye has more connections than BrightLocal, but some of them are harder to use than others. I’ve also noticed that Birdeye can be slow to update its connections, which can be annoying if you’re using a newer software platform. BrightLocal doesn’t have as many connections as Birdeye, but the ones it does have are usually very well done. BrightLocal also does a good job of keeping its connections up to date, so you’re less likely to run into problems.

Birdeye works with a bigger range of devices and operating systems than BrightLocal. But I’ve found that Birdeye’s mobile app can be a bit glitchy, and it doesn’t always work well on older devices. BrightLocal’s mobile app works better on a wider range of devices and is more stable than Birdeye’s. BrightLocal, on the other hand, doesn’t work as well with some older software systems as Birdeye does.

Number of integrationsMoreFewer
Quality of integrationsVariesGenerally high
Compatibility with devices and operating systemsMore compatibleLess compatible
Compatibility with older software platformsMore compatibleLess compatible
Mobile app reliabilityLess reliableMore reliable

Overall, I think Birdeye is a better choice for businesses that need a wide range of connections and don’t mind dealing with occasional clunkiness. BrightLocal is a better option for businesses that only need a few high-quality apps and don’t want to deal with any possible compatibility problems.

Birdeye: Pros and Cons


  • Streamlined reputation management.
  • Effective review generation.
  • User-friendly interface.


  • Limited local SEO features.
  • Basic citation management.

BrightLocal: Pros and Cons


  • Comprehensive local SEO tools.
  • Extensive citation tracking.
  • In-depth reporting.


  • May have a steeper learning curve.

Birdeye vs BrightLocal: which one should you consider?

In the end, your choice between Birdeye and BrightLocal will rely on what you need. Birdeye is great at managing your online reputation (ORM) because it has a full set of tools and features that help you track and improve your online profile. It also works with different devices so that the experience is smooth.

BrightLocal, on the other hand, works on local SEO and gives you a wide range of tools to help you show up more in local search results. Think about BrightLocal if local search success is important to you. In the end, your choice should be based on your business goals. Birdeye is good for online reputation management (ORM) and managing customer comments. BrightLocal is better for improving your local SEO strategy.


Is BrightLocal any good?

BrightLocal has proven to be a very useful tool for handling the marketing efforts of local business clients. Users like the wide variety of features, such as the ability to track Google My Business, web analytics, citations, online reviews, and keyword results.

Who owns Birdeye software?

Birdeye was started in 2012 and is based in Palo Alto. It is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo, and it is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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