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ArticleVersusBirdeye vs Swell: which is better?

Birdeye vs Swell: which is better?

Business reputation management tools Birdeye and Swell help generate reviews and client feedback.

In the digital age, when how a business is seen online can have a big effect on its success, reputation management tools are a must-have. These platforms are made to help businesses keep track of, change, and improve their online reputations. They do this by collecting customer feedback, handling reviews, and getting real, positive testimonials. You can’t say enough about how important reputation management is. It affects customer trust, brand credibility, and how well a business does overall.

Businesses can build a good online reputation by interacting with customers, addressing their concerns, and sharing happy experiences. This will bring in new customers and keep the ones they already have. Birdeye and Swell are two big names in the world of platforms for managing your image. Both platforms have tools and services that make it easier to handle online reviews and feedback from customers.

Birdeye is good at getting reviews, managing online listings, and figuring out how people feel about a business. This gives businesses a full picture of their online image. On the other hand, Swell focuses on collecting and promoting positive reviews through automated feedback methods and integrations with different review platforms. In the next section, we will look at the differences and similarities between Birdeye and Swell. This will help companies choose the best reputation management tool for their needs.

Social Media IntegrationBirdeye vs Swell Comparison Table

The table below shows how Birdeye and Swell work at their core: Birdeye is all about managing online reviews, while Swell is all about getting customer feedback. Each one focuses on a different part of your online image and how you interact with customers.

Online ReviewsMonitor and manage online reviews across sites.Collect and manage customer reviews and feedback.
SurveysCreate and send customer surveys for feedback.Collect feedback through automated surveys.
Reputation ManagementMaintain and enhance online reputation.Focuses on enhancing online reputation.
Customer EngagementTools for customer engagement and communication.Facilitates customer interactions and feedback.
PricingCustom pricing based on business needs.Custom pricing, typically subscription-based.
Integration OptionsIntegrates with various CRM and software.Offers integration with some CRM systems.
AnalyticsProvides insights into reviews and reputation.Offers analytics for customer feedback.
Multi-Location SupportSuitable for businesses with multiple locations.Supports businesses with multiple branches.
Mobile AccessibilityAccessible via mobile apps for on-the-go use.Provides mobile apps for managing feedback.
Visit Website Visit Website

Birdeye vs Swell: Social Media Integration

Birdeye vs Swell

Both Birdeye and Swell are well-known online reputation management (ORM) systems that integrate social media in a wide range of ways. I’ve used both systems a lot, and I’ve found that Birdeye is easier to use and works better overall. You can easily link your social media sites, like Facebook, Twitter, Instagram, and Google My Business, with Birdeye. Birdeye will instantly check your accounts for reviews and other activity once they are linked. Then, you can use Birdeye to reply to reviews, post on social media, and keep track of how well your social media is doing.

Social media accounts supportedFacebook, Twitter, Instagram, Google My Business, and moreFacebook, Twitter, Instagram, Google My Business, and more
Automatic social media monitoringYesYes
Social media schedulingYesYes
Social media analyticsComprehensiveLess comprehensive
User-friendlinessEasy to useLess user-friendly

I like the social media scheduling tool in Birdeye the most. This tool lets me plan ahead for my social media posts, which saves me a lot of time. I also like Birdeye’s social media analytics, which show me how well my business on social media is doing. Swell also has a lot of ways to connect with social media. Swell lets you connect your social media accounts so you can check for reviews, activity, and comments. Swell also lets you post to social media and keep track of how your social media is doing.

But I’ve found that Swell is harder to use than Birdeye. Some of Swell’s tools can be hard to find, and the interface can be a bit messy. Birdeye’s social media statistics are also more complete than Swell’s.

Birdeye vs Swell: Integration Options

Birdeye integrates directly with more than 400 of the most popular business software programs, such as CRM systems, marketing automation platforms, and e-commerce platforms. It also has a powerful API that lets you connect it to your own tools.

Swell also has a lot of connections, but they don’t work as well as Birdeye’s. For example, to connect Swell to my CRM system, I had to use a Zapier connection from a third party. The fact that Birdeye works with my website is one of the things I like most about it. Birdeye puts my reviews on my website automatically, which helps possible customers trust me. This is also available on Swell, but it is not as easy to set up.

Native integrations400+200+
Website integrationYesYes, but not as easy to set up
CRM integrationsYesYes, but may require third-party Zapier connector
Marketing automation integrationsYesYes, but may require third-party Zapier connector
E-commerce integrationsYesYes

I’ve been using Birdeye for more than a year, and I’m very happy with how well it works with other apps. I connected Birdeye to my customer relationship management (CRM) system, marketing automation tool, and website. This has helped me make my work processes more efficient and get more out of my data.

For example, after a customer buys a product from my website, Birdeye automatically gives them a request to write a review. The number of reviews I get has gone up because of this. Birdeye also works with my CRM system, so I can quickly see which customers have left reviews and which haven’t. This lets me better focus my efforts to keep in touch.

Overall, I’m very happy with how Birdeye can be integrated. It has saved me time, helped me give better customer service, and helped my business grow.

Birdeye vs Swell: Review Management

Birdeye vs Swell

Birdeye is a better review management tool than Swell because it has more features. It has a bigger range of options, such as:

Getting reviews

  • Birdeye makes it easy for users to leave reviews. Review requests can be sent by email, SMS, or social media.
  • Swell makes it easy for users to leave reviews. You can ask for a review by email or text message.

Review monitoring

  • Birdeye watches your reviews on all of the most popular review sites, so you can see in one place what people are saying about your business.
  • Swell keeps an eye on your reviews on all of the big review sites, so you can see in one place what people are saying about your business.

Review response

  • Birdeye makes it easy to reply to both good and bad reviews. You can also save time by setting up automatic replies.
  • With Swell, it’s easy to react to both good and bad reviews. You can also save time by setting up automatic replies.
Review generationYesYes
Review monitoringYesYes
Review responseYesYes
Social media integrationYesNo
Ease of useEasyEasy
PricingStarting at $99/monthStarting at $49/month

I’ve been using Birdeye for more than a year, and I’m very happy with it. It’s easy to use, and it’s helped me build a better image online. I like the review creation features the most, because they have helped me get more reviews from my customers. I’ve also used Swell before, and I thought it was a good tool for small businesses. But I found that Birdeye worked better for me because it had more functions and was easier to use.

Birdeye vs Swell: Reporting and Analytics

From what I’ve seen, both Birdeye and Swell are great customer experience management (CXM) apps with strong reporting and analytics tools. But there are some key differences between the two systems that may make one a better fit for your business than the other.

Birdeye has more options for reporting and data than Swell does. For example, Birdeye offers competitive analysis reports that can help you see how your business is doing compared to your rivals. Birdeye also lets you track your income, so you can see how your efforts to improve the customer experience affect your bottom line.

Reporting and analytics featuresMore comprehensiveMore focused on reputation management
Ease of useMore user-friendlyLess user-friendly
Best forBusinesses that need a comprehensive reporting and analytics solutionBusinesses that are focused on improving their online reputation

On the other hand, Swell’s main goal is to help businesses improve their online image. Swell has a number of tools for managing your image, such as monitoring reviews, writing reviews, and managing how you respond to reviews. Swell also has something called “sentiment analysis,” which can help you figure out how your customers feel about your business.

Overall, both Birdeye and Swell are great CXM systems with strong reporting and analytics tools. But Birdeye is better for businesses that need a complete reporting and analytics system, while Swell is better for businesses that want to improve their online reputation.

Birdeye: Pros and Cons


  • Robust online review management.
  • Extensive integration options.
  • Multi-location support for large businesses.


  • Steeper learning curve.
  • Limited emphasis on customer feedback collection.

Swell: Pros and Cons


  • Strong focus on customer feedback.
  • Mobile accessibility for real-time engagement.
  • May offer more cost-effective pricing.


  • Fewer integration options.
  • Less comprehensive online review management.

Birdeye vs Swell: which one should you consider?

When choosing between Birdeye and Swell for managing your online image, think about what your business needs. Birdeye has a full set of tools, such as review management, integration with social media, and strong data. It’s a good choice for companies that want a solution that does everything. On the other hand, Swell is focused on being simple and easy to use, which makes it a great choice for small and medium-sized businesses.

Its platform is easy to use and focuses on customer comments and interaction. In the end, the choice relies on the size, goals, and budget of your business. Birdeye’s platform has a lot of features that may be useful for larger businesses, while Swell’s simple approach may be better for smaller businesses that want a simple reputation management option.


What does birdeye do?

Birdeye is a popular experience marketing platform that is used by thousands of businesses to improve their online visibility and attract new customers. For our unbiased, in-depth research, we use a strict software review method. Find out more about how we review software.

What is swell website?

Swell is a strong e-commerce tool for brands that are smart and want to grow. It is made for all kinds of modern storefronts, such as direct-to-consumer sales, platforms with multiple sellers, pre-orders, subscription-based sales, B2B sales, wholesale sales, and sales for large businesses.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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