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ArticleVersusBirdeye vs Thryv: which local business platform is right for you?

Birdeye vs Thryv: which local business platform is right for you?

Birdeye manages reputations, whereas Thryv provides CRM and marketing tools.

Local business platforms are a great way for businesses to build a strong online footprint and run their local operations more efficiently. These platforms help small and medium-sized businesses with their unique needs by giving them tools and services to improve their visibility, reputation management, customer interaction, and operational efficiency.

They play an important part in making sure that local businesses can reach their target audience, build relationships with customers, and compete in their own markets. Local business platforms are essential in the digital age we live in now, when more and more people use the internet to find and work with local companies for their daily needs.

Birdeye and Thryv are two big names in the world of local business platforms. Birdeye helps businesses build and keep a good online image through reputation management, online review management, and customer feedback. Thryv, on the other hand, has a wider range of business management tools, including CRM, marketing automation, making appointments, and more. In the next section, we’ll look at the differences and similarities between Birdeye and Thryv. This will help you choose the best tool for your local business needs.

Birdeye vs Thryv Comaparison table

This table shows how Birdeye and Thryv, two business management systems, are similar and different. Birdeye focuses on image management and communicating with customers, while Thryv offers a full suite that includes marketing, scheduling, and payments to meet the needs of a wide range of businesses.

Customer ReviewsMonitor and manage online reviews and ratingsCollect, manage, and respond to reviews
Customer CommunicationMulti-channel communication with customersMessaging, email, and appointment tools
Online PresenceImprove online visibility and SEOBuild and manage websites and listings
Customer FeedbackGather customer feedback and surveysCollect and analyze customer feedback
AppointmentsOnline booking and appointment schedulingAppointment scheduling and reminders
Marketing AutomationEmail and SMS marketing automationMarketing automation and campaigns
Billing and PaymentsInvoice creation and payment processingInvoicing and payment processing
Contact ManagementOrganize and manage customer contactsCustomer contact and lead management
Social Media ManagementSocial media posting and engagementSocial media management and posting
Reporting and AnalyticsPerformance analytics and reportingBusiness performance analytics
PricingSubscription-based with variable pricing tiersSubscription-based with pricing tiers
Customer SupportCustomer support availableCustomer support available
Visit Website Visit Website

Birdeye vs Thryv: User Interface and Ease of Use

Birdeye vs Thryv

I’ve used both Birdeye and Thryv, but I find that Birdeye is easier to use and explore. The interface is clean and easy to use, and all of the most important functions are easy to see. I can easily find what I need, whether I want to look at my reviews, send review requests, or handle my social media accounts.

Thryv is also a good tool, but I found it a bit harder to use and more complicated. Some of the functions are hidden in submenus, and the interface is more crowded. It took me a while to learn how to do simple things like send review requests and look at my social media data.

Here are a few concrete ways in which Birdeye is easier to use than Thryv:

  • Review management: Birdeye makes it easy to see reviews from all the major sites in one place and reply to them. The review management dashboard is simple and easy to use. It’s also easy to filter and sort reviews by date, platform, and rate. Thryv also has a dashboard for reviewing, but it’s not as easy to use as Birdeye’s. Finding the reviews you want can be hard, and the dashboard doesn’t have as many options, like the ability to sort reviews by rating.
  • Review requests: With Birdeye, it’s easy to ask people for reviews by email, SMS, or QR code. You can also make your own review request forms and set them to send themselves at a certain time. Thryv also has a function that lets you ask for a review, but it’s not as easy to use as Birdeye’s. It’s harder to make review requests and plan them, and there aren’t as many ways to customize them.
  • Social media management: Birdeye makes it easy to handle all of your social media accounts from one place. You can schedule posts, keep track of analytics, and react to comments and messages. Thryv also has a way to handle social media, but it isn’t as easy to use as Birdeye’s. Scheduling posts and keeping track of analytics is harder, and there aren’t as many ways to react to comments and messages.
Review managementEasy to use, with a simple and easy-to-use dashboardNot as user-friendly as Birdeye’s dashboard, and it doesn’t include as many features
Review requestsEasy to create and schedule, with many customization optionsNot as user-friendly as Birdeye’s review request feature, and there aren’t as many customization options
Social media managementEasy to manage social media accounts, schedule posts, track analytics, and respond to comments and messagesNot as user-friendly as Birdeye’s social media management feature, and it’s more difficult to schedule posts and track analytics
Overall user-friendlinessUser-friendly interface with all main features prominently displayedInterface is more cluttered and some features are buried in submenus

Overall, I find Birdeye to be a platform that is easy to use and is friendlier to users than Thryv. The interface is clean and easy to use, and all of the most important functions are easy to see. I can easily find what I need, whether I want to look at my reviews, send review requests, or handle my social media accounts.

Birdeye vs Thryv: Integration Capabilities

Birdeye has more connections than Thryv. It has more than 100 partners, such as Google, Facebook, Yelp, and the biggest social media sites. This makes it easy to add Birdeye to the business tools and processes you already use.

With only about 50 friends, Thryv has a smaller number of ways to connect. But it does work with some important business tools, like QuickBooks, Mailchimp, and Constant Contact.

I’ve used both Birdeye and Thryv in the past, and I’ve found that both offer a wide range of ways to integrate with other services. But I’ve found that Birdeye’s integrations are more reliable and easy to set up and use in general. For instance, Birdeye’s integration with Salesforce lets me immediately send reviews and feedback from customers to Salesforce. This gives me a full picture of each customer’s journey.

Number of integrations200+100+
Industry-specific integrationsYesNo
Ease of integrationEasyEasy

I’ve also found that Birdeye is more aggressive about making new integrations. For example, Birdeye just released a new integration with TikTok that lets me manage my TikTok reviews straight from the Birdeye platform. Both Birdeye and Thryv have a wide range of ways to connect with other services. But I’ve found that Birdeye’s integrations are more reliable and easy to set up and use in general. Birdeye is also more proactive about making new connections.

Birdeye vs Thryv: Customer Support and Training

Birdeye vs Thryv

Birdeye provides customer service by phone, chat, and email around the clock. I’ve used their customer service more than once, and I’ve always been pleased by how quickly and well they respond and help. They are always willing to go above and beyond to help me solve problems.

Birdeye also has many ways to learn, such as online tutorials, webinars, and in-person training events. I’ve used their webinars and online lessons, and I’ve found them to be very helpful. They are easy to understand and well-organized, and they give a full picture of the Birdeye platform.

Customer support24/7 phone, chat, and email24/7 phone, chat, and email
Customer support experienceVery responsive and helpfulMixed experiences
Training resourcesOnline tutorials, webinars, and in-person training sessionsOnline tutorials, webinars, and live training sessions
Training resources experienceHelpful and well-organizedHelpful

Thryv also has customer service available 24/7 by phone, chat, and email. But my experiences with their customer service have been a bit mixed. Sometimes they have been very helpful, but other times they have been slow to react or unable to solve my problems.

Thryv also has many ways to learn, such as online tutorials, webinars, and live training events. I have used their online lessons and webinars and found them to be helpful. I haven’t had the chance to go to one of their live training classes, though. Overall, I think that Birdeye’s customer service and teaching are better than Thryv’s. Birdeye’s customer service team is more helpful and quick to respond, and their teaching materials are more complete.

Birdeye: Pros and Cons


  • Specialized in reputation management and customer reviews.
  • Effective for online presence and review monitoring.
  • Offers multi-channel customer communication.


  • May require additional tools for broader business needs.

Thryv: Pros and Cons


  • Comprehensive suite with marketing, scheduling, and payments.
  • Suitable for various business types.
  • Offers all-in-one business management.


  • Can be overwhelming for businesses with simpler needs.

Birdeye vs Thryv: which one should you consider?

When choosing between Birdeye and Thryv, a lot will depend on the needs of your business. Birdeye is great for businesses that want to keep track of their online presence and customer comments because it focuses on online reputation management and customer experience. Thryv, on the other hand, has a full set of business management tools, such as CRM, appointment scheduling, and marketing automation, which can be used for a wider range of company needs.

To make the right choice, you should think about what’s most important to you. If managing your image is your top priority, Birdeye might be a better choice, while Thryv is a flexible option for businesses that want an all-in-one management platform. When making a choice, think about your business, your goals, and your budget.


What does Thryv do?

As cloud-based marketing and CRM software, Thryv helps any small business owner handle interactions with clients, run marketing campaigns with email marketing, and manage activities on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Google+.

Who is Birdeye CX?

What we do. Birdeye is the best all-in-one tool for local businesses and brands to manage their reputations and customer experiences.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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