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ArticleVersusBirdeye vs Trustpilot: which is the best platform for online reviews?

Birdeye vs Trustpilot: which is the best platform for online reviews?

Trustpilot handles online customer reviews, whereas Birdeye handles reputation management and customer experience.

Birdeye and Trustpilot are two well-known sites for managing your online reputation and getting comments from customers. In the digital age we live in now, a company’s reputation is very important, and these platforms offer companies important ways to keep and improve their online image. Birdeye is an expert at managing a company’s image in a wide range of ways. It does this by collecting customer feedback, keeping an eye on online reviews, and giving companies tools to improve their customers’ experiences.

This is very important in a world where people often decide what to buy based on what other people say about a business online. Trustpilot, on the other hand, is a site specifically for customer reviews. It lets businesses gather and share real customer feedback, which helps build trust and openness. Both sites help businesses build trust and credibility in the digital world, which is a big part of doing business today. In the next section, we’ll compare Birdeye and Trustpilot by looking at their specific features and abilities. This will help you choose the right tool for your reputation management and customer feedback needs.

Birdeye vs Trustpilot Comparison table

This table compares Birdeye and Trustpilot, which are both well-known for how they handle customer reports. Birdeye offers full review management with data, while Trustpilot focuses on getting customer feedback, showing it, and figuring out its TrustScore.

Customer ReviewsCollect and manage customer reviewsGather and display customer reviews
Review MonitoringMonitor and respond to reviewsMonitor and respond to reviews
Review GenerationRequest reviews from customersInvite customers to leave reviews
Rating AggregationAggregate reviews into a single scoreCalculate an overall TrustScore
Review WidgetsEmbed reviews on your websiteDisplay TrustBoxes on your website
Social Media IntegrationShare reviews on social mediaIntegrates with social media platforms
Review AlertsReceive alerts for new reviewsGet notifications for new reviews
Review AnalyticsAnalyze review data and trendsAccess analytics and reporting tools
Competitor AnalysisTrack competitor reviews and ratingsCompare with industry benchmarks
Integration OptionsIntegrates with various platformsIntegrates with popular software
PricingPricing varies by plan and featuresOffers various pricing tiers
Customer SupportProvides customer supportOffers customer support
Visit Website Visit Website

Birdeye vs Trustpilot: User Interface and Ease of Use

Birdeye vs Trustpilot

I’ve used both Birdeye and Trustpilot to keep track of my online reviews, and I’ve found them to be easy to use. But the user interfaces and ease of use of the two systems are different in a few key ways.

Birdeye’s design is more modern and easy to use than Trustpilot’s. The panel is easy to use because it is well-organized and has clear labels for each feature. I also think that the way to ask for a review on Birdeye is better than on Trustpilot. I can send review requests to my customers fast and easily, and I can check on the status of those requests at any time.

User interfaceModern, user-friendlyTraditional, not as user-friendly
Ease of useEasy to use, with all features clearly labeledMore complex to use, with features not as clearly labeled
Review request processEfficient and easy to useComplex and time-consuming

The interface on Trustpilot is more standard and not as easy to use as that on Birdeye. The dashboard is more crowded, and the names of the tools aren’t as clear. Trustpilot’s process for asking for reviews is also more complicated and takes more time than Birdeye’s. Overall, I think Birdeye is easier to use and has a better user experience than Trustpilot.

Birdeye vs Trustpilot: Review Collection and Management

Birdeye is a more complete platform than Trustpilot because it has a bigger range of features. For example, Birdeye lets you collect reviews from various places, like your website, Google My Business, and social media. You can also ask customers for reviews through Birdeye, and you can handle all of your reviews from a central dashboard.

Trustpilot is a simpler tool that focuses on getting reviews from your website and showing them to people. Trustpilot also has some basic tools for managing reviews, like the ability to reply to reviews and mark them as inappropriate.

Review collection methodsWebsite, Google My Business, social media, email, SMSWebsite
Review management featuresCentral dashboard, review requests, review flaggingRespond to reviews, flag reviews as inappropriate
User interfaceUser-friendly, easy to navigateBasic, less user-friendly

Birdeye was better at collecting reviews, in my opinion. Birdeye has more ways to collect data and makes it easy to automate the process. There are only a few basic ways to gather data on Trustpilot, and it is harder to automate the process.

When it comes to managing reviews, both Birdeye and Trustpilot have the same kinds of tools. But I found that Birdeye’s dashboard was easy to use and navigate. Overall, I like Birdeye better than Trustpilot when it comes to collecting and managing reviews. Birdeye has more tools and is a more complete platform. Also, it’s easy to use and get around.

Birdeye vs Trustpilot: Integration Options

Birdeye has more ways to connect with other business tools and systems than Trustpilot. This makes it easier to connect with other business tools and systems. For example, Birdeye works with CRM systems like Salesforce and HubSpot, customer support tools like Zendesk and Freshdesk, and marketing automation platforms like Marketo and Pardot.

This means that businesses can automate the process of managing reviews and make their work move more smoothly. Trustpilot also has some ways to connect, but they aren’t as many. Trustpilot works with Google Analytics and Google Ads, as well as CRM tools like Salesforce and HubSpot. But it doesn’t work with as many platforms for customer help or marketing automation as Birdeye.

CRM integrationYes, integrates with Salesforce, HubSpot, and othersYes, integrates with Salesforce and HubSpot
Customer support integrationYes, integrates with Zendesk, Freshdesk, and othersNo
Marketing automation integrationYes, integrates with Marketo, Pardot, and othersNo
Google Analytics integrationYesYes
Google Ads integrationYesYes

I’ve used both Birdeye and Trustpilot in the past, and I’ve found that Birdeye has a bigger range of integration options. This has helped my business a lot because it has made it possible for me to automate my review management process and make my routine more efficient. For example, I have linked Birdeye to my CRM system so that review requests can be made and sent to my customers immediately. I have also linked Birdeye to my customer service software so that I can quickly keep track of negative reviews and respond to them.

Birdeye vs Trustpilot: SEO and Online Visibility

Birdeye vs Trustpilot

Both Birdeye and Trustpilot can help businesses improve their SEO and exposure online. Search engines believe review sites like Birdeye and Trustpilot, and reviews on these sites can help a business move up in search results. Birdeye and Trustpilot have more tools than just reviews that can help a business improve its SEO and online visibility. For example, Birdeye gives local listing management services that can help businesses make sure their information is correct and up-to-date on all major directories.

Review managementYesYes
Local listing managementYesNo
Social media managementYesNo
Customer support toolsYesNo
Review moderationYesYes
Review insightsYesYes
Review distributionYesYes
SEO and online visibilityYesYes

Trustpilot also offers review distribution services, which can help businesses get their reviews shown on other websites and channels. Both Birdeye and Trustpilot have been useful to me for my own companies. I’ve found that both sites help me collect and keep track of my online reviews well. But I like Birdeye better because it has more things to do.

For example, I like how Birdeye helps me handle my local listings. I’ve found that Birdeye has helped me make sure that the information about my business is correct and up-to-date on all of the big directories. This helped me improve my SEO and get more attention online.

Birdeye: Pros and Cons


  • Robust review management with analytics.
  • Reputation monitoring and competitor tracking.
  • Versatile integration options.
  • Comprehensive customer support.


  • Steeper learning curve.
  • Feature-rich, which may overwhelm some users.

Trustpilot: Pros and Cons


  • Focus on gathering and displaying customer reviews.
  • Established TrustScore metric.
  • Wide user base and brand recognition.
  • Easy to use and set up.


  • Limited review management features.
  • Less comprehensive analytics.

Birdeye vs Trustpilot: which one should you consider ?

Which one you choose between Birdeye and Trustpilot should rely on what your business needs are. Birdeye offers a full set of tools for managing your online reputation, such as collecting reviews, analyzing customer comments, and getting involved on social media. It’s a great choice for companies that want a solution that does everything well.

On the other hand, Trustpilot is mostly a review site that is known for being honest and reliable. It does a great job of building trust with customers and is perfect if all you want is a place to collect and show off customer reviews. In the end, your choice should be in line with your goals, whether they are to increase your online exposure, handle customer feedback, or build trust and credibility in your industry.


Is Trustpilot to be trusted?

It’s a pretty reliable site, with more than 111 million reviews and more than a decade of use. But you’re most likely to find helpful reviews when you look into brands that are busy on the site.

Why Trustpilot removes reviews?

They could get rid of a review if the person who wrote it or the business it was about didn’t follow the rules. Here are some things to remember: No one can review your business who has a conflict of interest. This includes you, your employees, your immediate family, and anyone from a competing company.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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