ArticleVersusConvertKit vs Substack: a comparison for content creators

ConvertKit vs Substack: a comparison for content creators

Substack started in 2017, but in 2020, it started to become more popular among people who make content. With Substack, you can build both a blog and an email newsletter at the same time. This is the main thing that sets them apart from ConvertKit and most of the other email service providers. When you make a SubStack blog post, you can choose to send this straight to the inboxes of your subscribers. So, people can get to your information through a blog post or an email. As we’ve shown, it also gives your viewers the option to pay for extra content. The issue is that it’s not the best place to blog. It’s not the best way to send out newsletters.

Substack is free to use until you decide to charge people for your emails. At this time, Substack will take 10% of all money made. This is a basic pricing plan, but in most cases it will be much more expensive than ConvertKit. You can’t use the substack to set up automatic email funnels or do A/B tests. ConvertKit is a complete email marketing tool that has been around since 2013. It does most of its advertising to the people who write the content. You won’t be able to make a blog with ConvertKit, but it has an amazing number of features to help its clients with email marketing.

ConvertKit has everything an email marketer could want or need. Detailed email sequences can be set up to happen automatically. You can try different things with A/B testing. You can divide your list as deeply as you want. There are available detailed metrics. ConvertKit is software for email marketing that helps people who make money from email marketing get more life. ConvertKit is an email marketing platform for bloggers. It has 19,500 paying clients, sends 500 million emails a month, and its income is growing quickly.

ConvertKit vs Substack Comparison Table

PurposeEmail marketing and audience managementNewsletter creation and subscription management
Main FeaturesEmail automation, landing pages, audience segmentationNewsletter publishing, subscription management, monetization
Pricing ModelSubscription-based pricingFreemium model with optional paid features
User InterfaceClean and intuitive interfaceUser-friendly interface with a focus on simplicity
CustomizationOffers flexibility for designing emails and landing pagesLimited customization options for newsletters
Monetization OptionsIntegrates with third-party e-commerce platformsBuilt-in subscription and payment features
Audience Growth ToolsProvides lead generation and opt-in formsOffers tools for attracting and engaging subscribers
Analytics and InsightsDetailed reporting on email performance and audience engagementBasic analytics on newsletter open rates and subscribers
IntegrationsIntegrates with popular third-party tools and platformsLimited but growing list of integrations
SupportResponsive customer supportEmail-based support with average response times
Official linkVisit WebsiteVisit Website

ConvertKit vs Substack User Interface

ConvertKit vs Substack

When it comes to the user interface, both ConvertKit and Substack offer experiences that are easy to use and fit their goals. ConvertKit has a clean, easy-to-use interface and focuses on email marketing and managing your audience. It makes it easy to use all of its features, such as email automation, landing pages, and dividing your audience into groups. The interface is made to make it easier for content creators to make and manage email campaigns, making it easy for them to communicate with their subscribers.

Substack, on the other hand, has a user interface that is focused on being easy to use. It has an easy-to-use dashboard that makes creating and managing newsletters faster and easier. The interface of Substack makes it easy for content creators to write and publish newsletters, manage subscriber lists, and look into ways to make money. The goal of the platform is to make things simple and easy for users so they can focus on giving their audience useful content.

ConvertKit vs Substack Ease of Use

Substack is known for having a simple interface that is easy to use. The platform is made so that even people who are new to newsletters can use it easily. It gives you a variety of templates and ways to change them, so you can make a newsletter that looks professional in minutes.

ConvertKit also has an easy-to-use interface, but it may take some time to get used to if you’re new to email marketing. This is because the platform has so many advanced features. At first, it might seem a bit too much. That’s how we felt. But ConvertKit has a great support team, and we have never had to wait more than 15 minutes to hear back from them. Sometimes they set up features for me, and at one point we scheduled a Zoom meeting with one of their experts to help me set up something.

ConvertKit vs Substack Integrations

Substack has a small number of integrations, with only a few choices. ConvertKit, on the other hand, has a lot of integrations, like with WordPress, Shopify, ThriveCart, and Stripe, which are all popular tools. ConvertKit may be a better choice if you want a platform that works with a wide range of tools and platforms. But if all you need are simple integrations, Substack may be enough.

ConvertKit vs Substack Customization

ConvertKit vs Substack

When it comes to the ways you can change things, ConvertKit and Substack are not the same. Content creators have more freedom to customize their email marketing campaigns and landing pages with ConvertKit. With ConvertKit, users can make emails that look good, make landing pages that are specific to them, and tailor their content to different parts of their audience. Creators can keep their brand consistent and interact with their subscribers in a more targeted and personal way with this level of customization.

On the other hand, Substack has fewer ways to change things and focuses more on the newsletter itself. Substack has some basic customization options, like the ability to choose a newsletter template and add a custom logo or header image. However, compared to ConvertKit, Substack doesn’t have as many customization options overall. Substack puts more of an emphasis on the content itself. It has a clean, simple layout that puts the newsletter’s written content front and center.

ConvertKit: Pros and Cons


  • Robust email marketing features and automation tools.
  • Strong focus on audience segmentation and management.
  • Integrates with popular third-party tools for seamless workflow.
  • Responsive customer support.


  • Pricing may be higher compared to some competitors.
  • Learning curve for advanced automation features.
  • Limited built-in monetization options.
  • Customization options may require some technical knowledge.

Substack: Pros and Cons


  • Built-in subscription and payment features for monetization.
  • Simplified design and focus on content delivery.
  • Freely available with optional paid features.
  • Growing community of writers and readers.


  • Limited analytics and reporting features.
  • Reliance on email-based support with average response times.
  • Monetization features may not be suitable for all types of content.
  • Restricted primarily to newsletter-focused content creation.

Which one should you consider?

ConvertKit is a powerful email marketing platform with a lot of automation and customization features. It’s perfect for content creators who care most about managing and segmenting their audiences. Substack, on the other hand, is an easy-to-use platform for making newsletters and making money from them. This makes it a great choice for writers who want to publish their content easily and make money from it. Choosing between ConvertKit and Substack depends on your needs. ConvertKit has more features and customization options for email marketing, while Substack makes it easier to make newsletters and make money from them.


What is the difference between Substack and ConvertKit?

The most important difference between ConvertKit and Substack is that ConvertKit is a platform for sending newsletters. Substack is a mix of a newsletter, a blog, and a podcast. Also, Substack can be your Content Management System (CMS) for your blog, your Email Service Provider (ESP) for a newsletter, and your podcast host.

What is the difference between Substack and ConvertKit paid newsletter?

Substack is free to use, but if you decide to make money from your newsletter, the platform will take 10% of what you make. ConvertKit has a free plan for up to 1,000 subscribers, and plans that cost money start at $9 per month. Both ways have their good points.

Jonathan Williams
Jonathan Williams
Jonathan Williams, a prominent content writer at Bollyinside, renowned for his expertise in hardware products. Specializing in list-based articles, Jonathan simplifies intricate tech details about laptops, phones, tablets, and accessories, making them accessible to readers. Off-duty, he indulges his passion for fiction and tech sci-fi, exploring new realms of creativity.
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