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ArticleVersusFlodesk vs MailerLite: which email marketing platform is best?

Flodesk vs MailerLite: which email marketing platform is best?

Flodesk offers attractive email marketing, whereas MailerLite delivers comprehensive email marketing and automation.

Email marketing tools are important in the digital world of today because they make it easy for businesses to create, send, and handle email campaigns. They are the backbone of communication strategies and make it possible to talk directly to a specific group. These tools are important for spreading the word about your brand, building relationships with customers, and getting more sales. In this field, Flodesk and MailerLite are two well-known choices.

Flodesk is known for its beautiful email themes and easy-to-use design tools, which makes it a good choice for email marketers who care about how their emails look. MailerLite, on the other hand, has a wide range of email marketing and automation services for businesses of all kinds. These include automation workflows, landing pages, and management of subscribers. In the next comparison, we’ll look more closely at Flodesk and MailerLite’s features and powers to help you decide which one is best for your email marketing goals and preferences.

Flodesk vs MailerLite Comparison Table

This table shows how Flodesk and MailerLite are different from each other. Flodesk has a nice layout and beautiful templates, but it only works with a few other programs. MailerLite, on the other hand, has more connections and can be used for e-commerce. Your choice may be based on what you need.

PricingStarts at $19/monthFree plan available; Paid plans start at $10/month
Email TemplatesBeautiful, customizable templatesA wide range of templates
Drag-and-Drop EditorYesYes
AutomationVisual workflow builderAutomation workflows
SegmentationAdvanced segmentation optionsSegmentation and tagging
IntegrationLimited integrationsExtensive third-party integrations
A/B TestingBasic A/B testingA/B split testing
AnalyticsBasic analytics and reportingComprehensive analytics and reports
E-commerce IntegrationLimited e-commerce integrationsRobust e-commerce integrations
Subscriber ManagementTag-based systemList-based system
CustomizationLimited customization optionsMore customization flexibility
GDPR ComplianceProvides GDPR toolsProvides GDPR compliance tools
Customer SupportLimited support optionsEmail, chat, and knowledge base support
Deliverability RateHigh deliverabilityGood deliverability
User-FriendlinessExtremely user-friendlyUser-friendly and intuitive
Visit Website Visit Website

Flodesk vs MailerLite: User Interface and Ease of Use

Flodesk vs MailerLite

Even people who have never used Flodesk before can use its email writer with ease. It’s a drag-and-drop tool, so you can just move parts of your email around with your mouse to add or rearrange them. You can also use Flodesk’s library of ready-made templates to get started quickly.

The email writer on MailerLite is also easy to use, but it is a bit more complicated than the one on Flodesk. It has more tools and ways to customize them, like letting you add your own HTML and CSS. MailerLite also has more themes that are already made than Flodesk.

Overall user interfaceClean, modern, and visually appealingMore traditional and can be overwhelming
Email editorDrag-and-drop with a wide range of pre-made templates and blocksMore complex, but offers more flexibility in terms of design
Managing subscribersEasy to add subscribers to groups, create segments, and export your listCan be a bit more complicated
Setting up automationEasy to set up a variety of automation featuresCan be more complex

I’ve used both Flodesk and MailerLite, but I like the layout of Flodesk better. I like how easy it is to use and understand. I also like that Flodesk’s email editor is more focused on style and less cluttered.

But MailerLite is a better choice if you want more tools and ways to change things. It’s also a good choice if you know how to use email marketing tools from the past.

Flodesk vs MailerLite: Email Templates

MailerLite has more email themes than Flodesk, and they can be changed in more ways. You can change any template’s style, colors, fonts, and images, as well as add your own HTML and CSS. MailerLite is a good choice for people who want more power over how their emails look because of this.

Email templatesBeautiful, modern, mobile-friendlyNot as modern or visually appealing, more difficult to customize
Email builderDrag and drop, easy to use, many featuresDrag and drop, not as user-friendly as Flodesk’s builder, fewer features
AutomationRobust features, easy to set upNot as robust as Flodesk’s features, more complicated interface
PricingFlat monthly rate of $38Free plan for up to 1,000 subscribers, paid plans are more expensive than Flodesk’s plans

On the other hand, Flodesk has a smaller library of themes, but all of them are well-designed and easy to use. The drag-and-drop editor in Flodesk makes it easy to make custom letters, even if you don’t know how to code. Because of this, Flodesk is a good choice for people who want to make emails that look professional quickly and easily.

From my own experience, I find that Flodesk is the best place to get email themes. I think the templates are more stylish and up-to-date than MailerLite’s. I also like how easy it is to make changes to Flodesk’s layouts. I can make a one-of-a-kind email in just a few minutes without worrying about code.

Flodesk vs MailerLite: Email Campaign Features

Flodesk vs MailerLite

Flodesk is a newer tool that is known for its beautiful email templates and easy-to-use interface. It is a good choice for small businesses and entrepreneurs who want to make visually appealing email campaigns without having to learn a lot of computer skills.

MailerLite is a more established platform with a bigger range of email campaign features, such as more advanced automation and segmentation options. It is a good choice for businesses of all sizes that need a powerful and flexible email marketing tool.

Here is a more detailed look at how the email marketing features of the two platforms compare:

💌 Email Templates:

  • Flodesk offers a plethora of stunning email templates, a real eye-candy for your campaigns.
  • MailerLite, though, provides a smaller selection but allows you to craft your own themes from scratch.

✏️ Customizing Emails:

Both Flodesk and MailerLite empower you to personalize your emails with elements like text, images, and buttons.
Flodesk takes it up a notch with a wider range of design choices and greater flexibility.

🤖 Email Automation:

  • Flodesk simplifies automation with features like welcome emails and abandoned cart reminders.
  • MailerLite, however, boasts more advanced automation tools, including multi-step workflows and conditional branching.

📊 Email Segmentation:

  • Flodesk allows segmentation based on user tags and email interactions.
  • MailerLite offers even more extensive segmentation options, including subscriber behavior and past purchase history.

📈 Email Analytics:

  • Both Flodesk and MailerLite provide in-depth email analytics, including open rates, click-through rates, and unsubscribes.
  • MailerLite goes the extra mile with advanced features like A/B testing and segmentation analysis, giving you deeper insights into your campaigns.

Overall, Flodesk is a good choice for businesses that want to make visually appealing email ads without having to learn a lot of technical skills. MailerLite is a good choice for businesses that want a powerful and flexible email marketing tool.

Flodesk vs MailerLite: Integration and Compatibility

Flodesk works with many major e-commerce platforms, such as Shopify, Squarespace, and WooCommerce. This makes it easy to import your contacts and sales data and set up automatic email campaigns based on how customers act. Flodesk also works with Zapier, so you can link it to more than 4,000 other apps and services.

MailerLite works with a few e-commerce sites as well, but not as many as Flodesk. It also works with Zapier, but you can’t do as much with it as you can with Zapier.

Both Flodesk and MailerLite are compatible with all of the big email services, such as Gmail, Outlook, and Yahoo. But Flodesk is known for having higher rates of being delivered than MailerLite. This means that when you use Flodesk, your emails are more likely to get to the inboxes of your users.

Number of integrationsOver 1,000100+
Integrations with e-commerce platformsShopify, Squarespace, WooCommerce, etc.Shopify, WooCommerce, etc.
Integrations with CRM systemsHubSpot, Pipedrive, Salesforce, etc.HubSpot, Pipedrive, Salesforce, etc.
Zapier integrationYesYes
Mobile appYesNo
Compatibility with email clients and devicesAll major email clients and devicesAll major email clients and devices

I have used both Flodesk and MailerLite in the past, and Flodesk is the better choice for businesses that need a lot of connection and compatibility options. My Shopify store and Zapier were easy to connect to Flodesk, which made it easy to organize my email marketing. I also found that Flodesk was more likely to get to its destination than MailerLite.

But if you want an email marketing tool that costs less, MailerLite is a good choice. It also has a design that is easy to use and good customer service.

Flodesk: Pros and Cons


  • Stunning, user-friendly templates.
  • Simple, drag-and-drop editor.
  • Visual automation builder.
  • High email deliverability.


  • Limited integrations.
  • Basic A/B testing.

MailerLite: Pros and Cons


  • Extensive third-party integrations.
  • Robust e-commerce integrations.
  • Comprehensive analytics.
  • Flexible subscriber management.


  • Templates may be less visually striking.
  • Automation builder less visual than Flodesk.

Flodesk vs MailerLite: which one should you consider?

When deciding between Flodesk and MailerLite, you should base your choice on what you need. Flodesk’s visually appealing email templates and easy-to-use layout make it a great choice for businesses that place a high value on design and ease of use. MailerLite, on the other hand, has a more robust set of automation tools and segmentation choices for businesses that need to do more advanced email marketing.

If you’re just getting started and care about style, Flodesk might be your best option. MailerLite is the best choice for people who want a lot of automation and data. In the end, your choice will come down to your goals, your income, and how much customization and automation you need.


Is Flodesk good for email marketing?

Flodesk is a great email marketing tool for businesses that want their email campaigns to look good and be easy to read. It’s easy for both newbies and experts to use because it has a drag-and-drop interface, customizable templates, and features that are easy to understand.

Is MailerLite good for newsletters?

Yes! MailerLite is an email marketing platform with tools that make it easy to make beautiful messages. Check out our guide on how to make email campaigns in MailerLite to learn more about how to make newsletters.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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