ArticleVersusHelium 10 vs Amazeowl: choosing the best Amazon FBA tool

Helium 10 vs Amazeowl: choosing the best Amazon FBA tool

Helium 10 has all the Amazon FBA tools you need, while AmazeOwl works on researching and tracking products.

Fulfillment by Amazon (FBA) has changed the world of online shopping by making it easy for sellers to reach customers all over the world. FBA lets sellers store their goods in Amazon’s warehouses, where the company handles order fulfillment, shipping, and customer service. This plan has made the Amazon marketplace a very competitive place where sellers try to improve their strategies to do well. In this quest, FBA tools like Helium 10 and AmazeOwl have become essential.

These software solutions give sellers important information about market trends, analysis of the competition, keyword research, and tracking product success. Helium 10 stands out because it has a full set of tools that cover everything from researching products to keeping track of stock. AmazeOwl, on the other hand, helps both new and experienced sellers find product chances that will make them money. Both tools help FBA sellers make better decisions, become more visible, and eventually find success in the ever-changing world of selling on Amazon.

Helium 10 vs Amazeowl Comparison Table

The table between Helium 10 and Amazeowl shows how they are different. Helium 10 has a wide range of tools for research, optimization, and marketing. Amazeowl, on the other hand, focuses on easy-to-use solutions for research, selling, and launch strategies to meet the needs of different Amazon sellers.

FeatureHelium 10Amazeowl
Product ResearchComprehensive suite with tools for niche discovery, keyword research, and competitor analysis.Offers product database and research tools for finding profitable products.
Keyword ResearchPowerful keyword research tool to identify relevant and high-traffic search terms.Includes keyword tracking and suggestion features for optimizing listings.
Listing OptimizationOffers listing analyzer and optimization tools to improve product listings.Provides a listing editor and optimization suggestions for enhanced listings.
Competition TrackingMonitors competitor’s sales, keywords, and pricing strategies.Tracks competitors and alerts you to changes in their performance.
Product LaunchOffers tools for launching products effectively, including inventory management.Provides insights and tools to plan and execute successful product launches.
Amazon PPC ManagementIncludes tools for managing and optimizing Amazon advertising campaigns.Offers Amazon Advertising insights and management for PPC campaigns.
PricingOffers various pricing tiers based on the features required.Offers free plan with limited features and paid plans with advanced tools.
User InterfaceRobust and feature-rich interface with a learning curve.User-friendly and intuitive interface suitable for beginners.
Training & ResourcesProvides extensive educational resources and webinars.Offers resources, guides, and tutorials for Amazon sellers.
IntegrationIntegrates with multiple Amazon marketplaces.Focuses on integration with
Customer SupportOffers customer support through various channels.Provides customer support through multiple channels.
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Helium 10 vs Amazeowl: User Interface and Ease of Use

Helium 10 vs Amazeowl

When comparing Helium 10 and Amazeowl, the user experience and how easy it is to use are very important. Helium 10 has an easy-to-use layout with a dashboard that makes it easy to move around. Its clean design makes it easy for users to get to tools for researching products, optimizing keywords, and more. The layout of the app is consistent, which makes it easier to move from one feature to another. On the other hand, Amazeowl has a similar layout that makes it easy to use and simplifies the process of selling on Amazon.

Its screen makes it easy to use tools for tracking products, analyzing sales, and researching keywords. Both platforms put the user experience first and offer guided onboarding and lessons to help people get the most out of the tools they have. When comparing user interface and ease of use, the choice between Helium 10 and Amazeowl may come down to personal taste, the specific tools needed, and the familiarity with the interface that fits best with one’s Amazon business goals.

Helium 10 vs Amazeowl: Product Research Tools

When it comes to tools for researching products on Amazon, both Helium 10 and Amazeowl have a lot of useful features that cover different parts of the research process. In the Helium 10 suite, there are tools like Black Box that help find successful product ideas based on different criteria. Through the Xray tool, it also gives you information about how your rivals are doing.

Amazeowl, on the other hand, has a Chrome extension that lets people look at product data right on Amazon’s pages. Its product database makes it easy to find profitable niches and keep up with trends. Helium 10’s tools have a wide range of features for thorough product study. Amazeowl, on the other hand, is easy to use and works directly with Amazon, which can be helpful for quick insights. Which one you choose relies on how much analysis you need to do and how you like to do research.

Keyword Research and Optimization

Keyword study and optimization are important parts of any plan to sell on Amazon. Both Helium 10 and Amazeowl have strong tools for this important part. Helium 10’s suite helps you find high-ranking terms, the number of searches for those keywords, and information about your competitors. It has tools like Cerebro and Magnet that can be used to analyze everything.

On the other hand, Amazeowl lets you keep track of keywords in detail, analyze your competitors, and get tips on how to optimize your listings. Its easy-to-use interface makes keyword research easier and helps users find keywords that are important for their product listings. Helium 10 is known for its wide range of tools for Amazon, but Amazeowl focuses on making keyword optimization easy for anyone to use. Which one you choose relies on how much keyword analysis you need and how well the platform fits into your overall plan for selling on Amazon.

Helium 10 vs Amazeowl: Listing Optimization and SEO

Listing optimization and search engine optimization (SEO) are key to doing well on Amazon, and both Helium 10 and Amazeowl have powerful tools to help make your products more visible. Helium 10’s full set of tools includes “Cerebro” for researching keywords and “Frankenstein” for coming up with relevant keywords. Its “Scribbles” tool helps make product ads that are more interesting.

On the other hand, Amazeowl gives sellers the “Product Validator” tool for analyzing the market and the “Product Sourcing” tool for finding profitable goods. Its “Listing Optimizer” helps you write copy that people will want to read. Helium 10 is an SEO powerhouse because it focuses on keyword research and has a lot of tools. Amazeowl, on the other hand, helps buyers who want a more holistic approach because it focuses on product validation and listing optimization. Which one you choose relies on your own needs, how much optimization you need, and how these tools fit into your larger Amazon strategies.

Helium 10 vs Amazeowl: Sales Analytics and Reporting

Helium 10 vs Amazeowl

Both Helium 10 and Amazeowl’s sales analytics and reporting tools are very important for helping Amazon buyers make decisions based on data. Helium 10 has a full set of tools that can be used to track sales success, study trends, and keep an eye on key metrics like revenue, profits, and inventory levels. Its easy-to-use dashboard shows how products are doing and lets users find the best-selling items, keep track of keyword ranks, and judge how well marketing strategies are working.

On the other hand, Amazeowl gives sellers sales statistics, an analysis of their profits, and visual reports in real time. It has an easy-to-use interface for keeping track of sales, conversions, and customer comments. Both platforms help sellers find growth chances and places to improve, so they can change their sales strategies to get the best results. In terms of sales analytics and reporting, the choice between Helium 10 and Amazeowl depends on each person’s tastes, the features they need, and how much analytical insight they need to run their Amazon business well.

Inventory Management and Sourcing

Every Amazon seller’s success depends on how well they control their inventory and find new products to sell. It’s important to compare how Helium 10 and Amazeowl do these things. Helium 10 has powerful tools for managing inventory that let users keep track of stock amounts, predict demand, and set up automatic reorder points. Its dashboard shows how products are doing and how well the store is doing in real time. On the other hand, Amazeowl is great at managing inventory, helping buyers keep the right amount of stock and avoid stockouts.

Its integrated system makes order handling more efficient and works well with the Fulfillment by Amazon (FBA) system. Both platforms have tools for keeping track of supplier performance, cost analysis, and profit margins, which helps businesses make good sourcing choices. Evaluating how Helium 10 and Amazeowl improve inventory management and make sourcing easier will help an Amazon seller figure out which business plan will work best for them.

Helium 10 vs Amazeowl: PPC Campaign Management

Pay-per-click (PPC) advertising management is one of the most important differences between Helium 10 and Amazeowl. Helium 10 gives users all the tools they need to make their Amazon Advertising efforts work well. It has tools that let you find keywords, improve your bids, and track how well your ads are doing. On the other hand, Amazeowl has PPC management tools that help keep an eye on ads and make changes to make them work better.

Both platforms let users track metrics, control budgets, and target relevant keywords to increase visibility and boost sales. Helium 10’s large set of tools makes campaign management more complete and covers many different aspects of advertising. Amazeowl, on the other hand, focuses on making the process easier, making it a good choice for people who want an easy-to-use PPC management option. Which one you choose relies on what you need, whether it’s in-depth campaign management or simple tools for success with Amazon Advertising.

Integration and Compatibility

When you compare Helium 10 and Amazeowl, integration and connectivity are very important. Helium 10 works well with a number of e-commerce platforms, including Amazon. This means that users can streamline their business processes on Amazon. It works with both Windows and macOS computers, so a wider range of people can use its features.

On the other hand, Amazeowl works well with Amazon and gives buyers a number of tools to help them. It is built as an application for Google Chrome, which makes it easy for people to use on many different operating systems. But the fact that Helium 10 works on more than one platform and that Amazeowl can be used as a browser extension could affect the choice, based on the user’s tastes and business needs. For an Amazon business to run smoothly, it’s important to make sure that the chosen tool works well with other apps and platforms.

Helium 10: Pros and Cons


  • Comprehensive toolset for product research and optimization.
  • Intuitive and user-friendly interface for easy navigation.
  • Robust sales analytics and reporting features.
  • Strong keyword research and tracking capabilities.
  • Effective listing optimization and SEO tools.


  • Learning curve for beginners due to the depth of features.
  • Some advanced tools may require additional training.

Amazeowl: Pros and Cons


  • User-friendly interface suitable for both beginners and experienced sellers.
  • Affordable pricing plans catering to various business sizes.
  • Efficient sales analytics and keyword research features.
  • Simplified listing optimization and tracking tools.
  • Quick setup and onboarding for new users.


  • Advanced users may seek more in-depth features for in-depth analysis.
  • Customer support response times could vary.

Which One Should You Consider?

Think about how big your business is, what it needs, and how familiar you are with Amazon tools when deciding between Helium 10 and Amazeowl. Helium 10 has a lot of tools for advanced users who need to do in-depth research on products, optimize their listings, and look at sales data. But because of its price and learning curve, it might be better for businesses that are already well-established.

Amazeowl is great for beginners and small to medium-sized businesses looking for important tools for selling on Amazon because it is easy to use and doesn’t cost much. In the end, your choice should be based on your business goals, income, and how well you know how to use the platform’s features.


Is Helium 10 better than keepa?

Helium 10 is the better choice if you want a more complete set of tools with more features. But if you’re just getting started and need an easier interface, Keepa might be a better choice. Helium 10 is the way to go if you want to build a private label business on Amazon.

Is Helium 10 profits accurate?

Jungle Scout says that Helium 10’s sales volume data is correct 74% of the time, which is good enough to make business choices. Also, Ecomcrew says that the total average variation for search volume data is 87%. Overall, Helium 10 is accurate and is about the same as Jungle Scout, which is its main rival.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.
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