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Check How to Earn Quality Backlinks
Great backlinks that make a site stand out are one of the top search query factors. Whenever other great sites link to a site, it sends positive messages to search engine crawlers, telling them that the linked website is important, useful, and that result seekers would be happy to find it. These items help work on the linked site’s query rankings.
How to get quality backlinks
Replicate the best backlinks of the competition
SEO is like playing poker with your competitors, and Google is the dealer. The exception is that everyone has to play their cards on the table. In our case, the cards are the backlinks and everyone has access to them. You can effortlessly get a list of your competitor’s backlinks and then try to replicate the best ones.
Replicating your competition’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO. Start by choosing your main competitors, the websites that rank in the top 5 positions for your main keywords. If they are ranked above you, it means they have a better link profile and have higher quality backlinks. Once you have decided which competitors to spy on, you will need to analyze their backlinks.
I’ll show you how to replicate your competition’s best links using Monitor Backlinks, but you can also use your own preferred SEO tool. After adding your top competitors to Monitor Backlinks, use the metrics provided to determine which links are worth replicating. Don’t fall into the trap of trying to replicate them all. All sites have bad links, even Wikipedia. You should only replicate links that have good authority. While this is not always the case, in general, the more complicated it is to get a backlink from a website, the more value it will have.
To see the value of a domain at a glance, check out the Moz Domain Authority and Ahrefs Domain Rank. If these metrics are right for you, check out how those sites link to third-party websites. If they use dofollow links, it will be helpful for your SEO campaigns. If it’s nofollow, it won’t help you with SEO, but it could drive relevant traffic to your site.
You will notice that some links are highlighted in Monitor Backlinks. That happens when your website already has a link from the same domain, which means you don’t have to spend more time replicating it. After finding websites that have good metrics, you need to make sure that the website is related to your site. For each competitor backlink, try to understand how your competitor got that link. If you were a guest article, please submit a request to become a contributor as well. If it’s a product review by a blogger, contact the writer and offer them a good deal in exchange for a similar review.
Analyze competitor mentions
Spying on your competitor’s backlinks is not enough. You also need to know when your brand is mentioned on the internet. Whether it’s a mention on social media, a forum, or a website, you’ll know using Mention. For example, if a competitor’s customer asks a question and you’re the first to offer help, you’ll likely build a strong relationship with that customer. If you have a website, you might even get a backlink if you decide to back it up.
By being helpful and answering questions before everyone else, you will increase your chances of winning business and backlinks. Another scenario where Mention can help you get backlinks is to set up alerts for your main keywords. For example, if you have a marketing tool, you can set up an alert for the keyword “marketing tool”. Every time someone writes an article about marketing tools or posts something on social media, you can react and ask them to consider or add your tool as well.
Create backlinks with infographics
For the last few years, infographics have been one of the most popular link building methods. Since 2009, the demand for infographics has skyrocketed. Major publications like Mashable, The Verge, Huffington Post, and others publish infographics regularly, and readers love them. They are not only great for building backlinks, but also for driving traffic from social media as the infographics are easy to share. If you’re not a designer, you can hire someone to create an infographic for you starting at just $5 on Fiverr. If you want a more attractive infographic, you can use Dribbble to find professional designers.
Once you’ve created your infographic and published it on your site, you can submit it to some of the popular infographic directories. To spread the word even further, you can use Twitter or Mention to find people who have shared related infographics in the past. You can do some outreach by asking them to look at your newly published infographic and ask for feedback. If they liked it, they could share it on social media and also link to it.
guest blogging
Guest blogging remains one of the best ways to get heard on the internet. You can access already established audiences and engage with others in your niche. It is a technique that is great for generating more social media followers, driving traffic, and generating quality backlinks.
Contrary to popular belief, guest blogging has been around long before Google started using backlinks as a ranking factor. To be more exact, guest articles began in the days when newspapers were popular. Google itself is accepting guest contributors on its blog, so there’s not much reason to worry about a penalty, as long as your guest posts aren’t spammy and poorly written.
But if you’re going to guest post, it needs to be high-quality material. At least as good as the content you publish on your own website, if not better. Not all guest bloggers are successful, but if you take this method seriously, you will see the benefits. You can find guest blogging opportunities with these key terms on Mention or Google:
- Your keyword + inurl:write-for-us
- Your keyword + title: write us
- Your keyword + guest posts
- Your keyword + become a collaborator
- Your keyword + inurl:contribute
Build a strong internal link structure
While internal links won’t give you a huge SEO boost, they will help you increase the overall usability of your website, and it’s also a great way to build links using your preferred anchor text. Just like any other technique, don’t abuse it and don’t create more than 100 internal links/page or it will make your website look suspicious.
Disseminate and promote your best content everywhere
Great content won’t get backlinks if no one knows it exists. You should do your best to find people who are interested in linking to your content and sharing it on social media.
Use influencer research tools to find people willing to share your content. The more bloggers you talk to, the higher the chances of your content being shared. Things will be a lot easier once you build some good relationships with well-known bloggers in your field.
give interviews
There are websites in virtually every niche that conduct expert interviews. If you are not well known enough to be invited, contact the interviewer and explain why you should be interviewed.
Sites that run such roundups are always looking for great content, so you have a good chance of getting accepted. Along with your answers, you can also link to your website. To find websites that do interview summaries, you can search for these key terms:
- Your keyword + abstract
- Your keyword + interview
Broken link building
A lesser known way of building backlinks is called the broken link building technique. This involves finding 404 errors or similar problems on a blogger’s website and telling them politely. Since you are doing them a favor, they may reward your help with a link to their website. These backlinks are commonly found on resource pages where bloggers link to third party sites.
You can easily identify broken links using the Google Chrome extension called Check My Links. After you find these problems, contact the webmaster and let them know about the problem. Give them direct instructions and make it easy for them to identify and correct the error. Then suggest your website as a resource to replace the broken link.
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