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Check How to sell on Instagram
Instagram Shopping allows you to create an engaging shopping experience right from your profile. Every day, millions of Instagram users scan their feed for things they love. Since Instagram’s inception in October 2010, approximately one billion monthly users have incorporated the social media platform into their daily ritual. Meta bought the visual-focused online community in 2012 for $1 billion. And it has gradually transformed into a multipurpose tool, serving businesses and consumers alike.
According to data from the Omnicore Agency, 37% of adults in the United States use Instagram, which is the most significant number of Instagram users worldwide, but the app has users all over the world. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing tag. If you want to convert your fans and followers into real customers, you need a strategy.
How to sell on Instagram
Choose a niche product that sells
Instagram is a social media platform with a strong focus on all things visual. According to Instagram, people come to the platform to get inspired and find things that interest them. Therefore, it will be easier to sell products that have a strong visual or aesthetic appeal. Here are some trending digital product ideas:
- LUTs
- Presets
- Graphic design
- fonts
- sources
Trends in physical product ideas:
- Clothing (t-shirts, sweatshirts, caps).
- Accessories and DIY (stickers, mobile covers, jewelry).
- Beauty products (makeup).
- Items for the home and decoration (wall art, mugs).
- Outdoor and sporting goods (joggers, hoodies, bags, leggings).
Do you already have a product or niche? Great! Don’t worry if you don’t fall for any of the above ideas. If you have a strong passion for what you sell, you’ll be fine.
Set up an Instagram business account
A business profile on Instagram is like an interactive business card. It provides a better marketing experience for you as a business owner. It also helps customers connect with your business. Compared to the personal Instagram profile, the Business profile offers a lot of free business features:
- Add valuable information to your profile (business address, website, contact information, phone number, etc.).
- Instagram Insights to learn more about followers and well-performing posts.
- Post promotions to drive business goals.
So if you already have an Instagram profile, here’s how to switch to an Instagram business account:
- Go to your Instagram profile and tap on the three horizontal lines in the top right corner.
- Then tap Settings and Account.
- Tap Switch to work account and then tap Business.
- Once you have changed, you will be able to add details to your profile (such as contact information and business category).
- Just tap Done after you’ve added your details.
Alternatively, you can also choose whether to show or hide your contact information and business category:
- Tap Edit Profile and go to Profile View under Public Business Information.
- Choose whether to show or hide your contact and category information.
- Tap Done.
If you also have a Facebook Page associated with your business, you can connect it to your Instagram business account:
- Tap Edit Profile.
- Tap Page under Public Business Information.
- Select a Facebook Page to connect to your Instagram account (or create a new one if you don’t have a Page). Please note that only one page can be connected to your business account.
Here are the benefits of an Instagram business account:
- Not only will you be able to access business features, but you will also be able to understand who is interacting with your business.
- You will be able to connect two of the most popular platforms, Instagram and Facebook, if you already have a Facebook page connected to your business. This means that it will be easier to use all the features available in the Facebook family of applications.
- Increase your presence on social networks so that you can really be recognized as a company.
- It gives people more information about your business: your products, services, etc.
- In addition to adding details like business category or contact information, you can also add store location and hours.
- You will be able to get real-time metrics on how your content is performing.
Create engaging content for Instagram
With nearly a billion people around the world scrolling through endless mountains of Instagram content, how do you get them to pay attention to your product? The key to getting noticed is consistency and quality content. Quality content builds your brand identity and professional image. The more your content consistently stands out, the better chance you have of building a loyal customer base that drives sales. How to increase engagement on Instagram:
- Choose a different theme or aesthetic. This can range from having a color theme (using Lightroom presets or filters) to a specific font or brand voice in your content. There are many photo editing apps that can help you with this. Even Instagram has stated that users need to decide on a cohesive look for their accounts.
- Create quality photos and videos. Avoid grainy images or shaky videos. Your content and profile picture should be visually appealing to reflect your core brand message. Consider showing more action (eg someone using your product). Gifs or videos will make your profile look more dynamic.
- Enhance your content with creative tools. Use IG apps like Layout, Boomerang or Hyperlapse. You can also use the carousel feature to add multiple photos or videos to one ad without having to make separate posts. If you browse the App Store, you can find more apps to enhance your content.
- Create tutorials, quizzes, and Q&A polls. Gamify your content with something fun and creative. For example, you can post templates of this or that to your Instagram Stories and ask people to tag you when they use your templates; this is a great way to increase engagement.
- Write captivating captions and stay in touch with your followers. Answer their questions, respond to comments and address complaints. You’ll build a strong relationship when you engage with followers – customers are more likely to return for repeat purchases.
Get the most out of Instagram Stories and Reels
With 500 million daily users worldwide, Instagram Stories is a great feature to help you grow your business and stay connected with your followers more often. Here’s what you can do with Instagram Stories:
- Capture the products in action
- Promote special offers
- show new products
- Go behind the scenes to show how products are made.
Since 2017, business profile owners with more than 10,000 followers or a verified account can add links to their Instagram stories. In the Stories feed, it looks like your regular Instagram story, but with a swipe up feature at the bottom. Adding links to your Instagram Stories is a huge trend that has increased traffic for many marketers and businesses.
Use Instagram sales tools
If Instagram Shopping isn’t available in your country, you can still use Instagram’s selling tools to grow your business. These are third party tools that offer software to make your feed shoppable. These tools help you creatively monetize your channel. For example, you can:
- Add a storefront link in bio to a shopping page with the same layout as your Instagram feed. Use apps like Curalate’s Like2Buy or Have2HaveIt.
- Commenting. Turn your product images into shoppable Instagram posts with Soldsie. Users can buy by commenting “sold” or adding information such as the size or color of the product. A similar app is Spreesy, where customers must leave their email in the comments section to receive a secure payment link.
- Labels. Use Inselly or Boost to add a dedicated hashtag in your description so users can find your shopping content.
- Affiliate Links. Liketoknow.it embeds product credits with an affiliate link so that users who like your photo receive an email with a list of items that can be purchased from the post. When someone buys a featured product, you get a commission.
Final words: How to sell on Instagram
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