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The previous summer, two 70-year-old classmates were barred from a Rolling Stones show in Arizona. They had bought their tickets from a reseller site that needed to claim them on a cell phone; its printed versions were not recognized.
Mobile ticketing, where you display a virtual ticket with a code on your phone screen, is becoming more ubiquitous at shows and games. In any case, when they are not required, mobile tickets “are simply more advantageous,” says Tamara Mendelsohn, leader of Eventbrite’s consumer business unit.
Here’s how to buy and use mobile event tickets:
- Buy your ticket online and choose “mobile ticket” as your delivery option.
- Enter your cell phone number, cell phone operator and cell phone model.
- After completing the transaction, you will receive a text message on your phone. If your phone is MMS or WAP enabled (see “Can my phone receive barcode images?”), The message includes an image with a barcode. If your phone only accepts text messages, you will receive a special alphanumeric code that can be entered manually at the event.
- Do not delete the text message. Save it or leave it in your inbox. This message is now your ticket.
- When you arrive at the event, open the text message and hand over your phone to the ticket collectors at the door. Since mobile ticketing is a relatively new technology, the venue may require you to enter through a specific door that is equipped with the correct barcode reader. If for any reason the barcode is unreadable or your phone does not accept images, you will have to enter the barcode digits manually.
- Some events will print a paper ticket at the door, while others will forgo the paper version entirely.
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