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ArticleVersusKajabi vs Ontraport: the best all-in-one marketing platform?

Kajabi vs Ontraport: the best all-in-one marketing platform?

Ontraport excels in complex marketing automation and CRM, whereas Kajabi simplifies online course production.

Both Kajabi and Ontraport are powerful tools that help online businesses in their own unique ways. Kajabi is a complete online business platform that makes it easy to make and manage digital classes, membership sites, and marketing campaigns. It is important for entrepreneurs, teachers, and content creators who want to make money from their knowledge by giving them an easy-to-use, all-in-one option for making courses, marketing them, and selling them.

On the other hand, Ontraport focuses on marketing automation and customer relationship management (CRM) tools that are very advanced. It is a key part of helping companies automate and improve their marketing, nurture leads, and engage customers more. Ontraport is important because it can give businesses deep insights into how their customers act and help them make highly targeted marketing efforts. This makes it a top choice for businesses that want advanced marketing solutions.

Kajabi vs Ontraport Comparison Table

The table below shows the main changes between Kajabi and Ontraport. Kajabi is great at making courses and making them easy to use, while Ontraport is great for businesses with more complex needs because it has advanced marketing automation and a strong CRM. Choose based on how well it fits your needs.

Course Creation✔️ Comprehensive course builder✔️ Course creation and membership sites
Marketing Automation✔️ Email marketing and automation✔️ Advanced marketing automation
CRM Integration✖️ Basic CRM features✔️ Full-featured CRM
Email Marketing✔️ Built-in email marketing✔️ Advanced email marketing
Sales Funnel Creation✔️ Create sales funnels easily✔️ Sales funnel automation
Membership Sites✔️ Build and manage membership sites✔️ Membership site management
Affiliate Management✔️ Basic affiliate program✔️ Advanced affiliate tracking
E-commerce Features✔️ Limited e-commerce capabilities✔️ Robust e-commerce tools
Analytics and Reporting✔️ Basic reporting and analytics✔️ Advanced reporting and analytics
Webinar Integration✔️ Integrations with webinar platforms✔️ Webinar hosting and integration
Customer Support✔️ Standard support options✔️ Extensive support and training resources
Ease of UseUser-friendly interfaceLearning curve for advanced features
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Kajabi vs Ontraport: Ease of Use

Kajabi vs Ontraport

Both Kajabi and Ontraport are powerful marketing tools, but they are not all the same when it comes to how easy they are to use. Most people think that Kajabi is easier to use, while Ontraport is more complicated and powerful. I’ve used both systems, and I can tell you that Kajabi is much easier to use. The interface is easier to understand, and it’s easier to find and use the tools. On the other hand, it’s harder to learn how to use Ontraport.

The interface is harder to use, and the functions are not as well organized. On the other hand, Ontraport is stronger than Kajabi. It gives you more power over your marketing campaigns and has more features. Ontraport is a good choice if you need a platform with a lot of power and freedom. But Kajabi is the better choice if you want a tool that is easy to use.

Content Creation and Management

As a person who makes content and owns a business, I have used both Kajabi and Ontraport to make and handle my content. Both systems have their own pros and cons, but overall, I like Kajabi better because it is easy to use and has a lot of great features. The course builder that comes with Kajabi is very easy to use. With Kajabi, you can make classes that look professional even if you don’t know how to code. There are many tools in the course builder, such as hosting videos, quizzes, and assignments.

On the other hand, there is no built-in course builder in Ontraport. Instead, you need to use a plug-in or interface from a third party. This can be harder and take more time than using the built-in course maker in Kajabi. Kajabi makes it easy to manage your courses, blog posts, landing pages, and other material. You can easily set up categories and subcategories for your material. You can also add tags to content to make it easy to find. Ontraport also has a method for managing content, but it is not as easy to use as Kajabi’s. With Ontraport, it can be harder to organize and find your material.

I’ve been using Kajabi for about a year, and I’m very happy with how easy it is to use and how powerful its features are. With Kajabi, I’ve been able to make and launch a number of online classes, and I’ve been able to keep track of my content well. I’ve also used Ontraport before, but it was harder to use and more difficult than Kajabi. I also discovered that the content control system in Ontraport wasn’t as good as the one in Kajabi.

I recommend Kajabi if you want a platform that makes it easy to make and control your content. Kajabi is great for businesses that sell digital goods and people who make online courses. Ontraport may be a better choice for you if you need a more powerful platform with more features, like advanced marketing management and CRM. But keep in mind that Ontraport is harder to use and more difficult than Kajabi.

Kajabi vs Ontraport: Marketing and Sales Tools

Kajabi vs Ontraport

I have made online classes and memberships with both Kajabi and Ontraport and sold them. I found that Kajabi is better for companies that want a single tool for making courses, marketing them, and selling them. Ontraport is a good choice for businesses that need marketing automation and CRM tools that are more powerful.


  • Kajabi has an email marketing system built in that lets you build and send emails to your subscribers.
  • Kajabi also has tools to help you turn leads into customers, like a landing page maker and a sales funnel builder.
  • There are also many marketing automation features in Kajabi, such as drip programs and segmentation.
  • You can also keep track of your leads and buyers with Kajabi’s built-in CRM system.


  • Ontraport’s email marketing method is stronger than Kajabi’s. It lets you make more complicated email campaigns and more accurate groups of subscribers.
  • Ontraport is also better than Kajabi when it comes to marketing automation. It lets you make processes and automations that are more complicated.
  • Ontraport’s CRM system is also more powerful than Kajabi’s. It lets you keep better track of your leads and users.

During the first two years of my business, I used Kajabi. It was a tool that was easy to use and had a lot of great features. I was able to make and sell online courses and memberships, as well as market and sell my own goods and services.

But as my business grew, I needed marketing automation and CRM tools that were more powerful. About a year ago, I moved to Ontraport, and I’ve been very happy with it. Ontraport has helped me manage more of my sales and marketing tasks and keep better track of my leads and customers.

Kajabi vs Ontraport: Email Marketing and Automation

I’ve been using both Kajabi and Ontraport for email marketing and automation for a few years now, and I have strong feelings about both.

Kajabi is a great tool for creators and entrepreneurs that has everything they need. It has a lot of different tools, like email marketing, creating courses, landing pages, and more. The automation features are strong, and the email marketing features are easy to use and work well.

Email templatesEasy to use and customizeMore powerful and customizable, but more complex
Email automationPowerful and easy to useMore robust, but more complex
SegmentationEasy to create and manageMore powerful, but more complex
AnalyticsComprehensive and easy to understandMore robust and detailed, but more complex

Ontraport is a better marketing automation tool, but it is also harder to use and costs more. It has more tools than Kajabi, like payments, CRM, and landing pages. The tools for email marketing are also more powerful, but they can be harder to use.

Kajabi vs Ontraport: Integration and Compatibility

Kajabi is meant to be an all-in-one platform, so it has native integrations with many popular tools like Zapier, Mailchimp, Segment, and ActiveCampaign. This means that you don’t have to use third-party options to connect Kajabi to other tools in your tech stack.

Since Ontraport is a more specialized tool, it has fewer built-in integrations. Ontraport, on the other hand, has a strong API that lets you connect it to almost any other tool. Because of this, Ontraport is a good choice for businesses that need a system that can be changed a lot.

From my own experience, I’ve found that Kajabi’s integrations are more stable and easy to use. I’ve also been pleased by Kajabi’s support team. Whenever I had questions about integrations, they were always helpful and quick to answer. For instance, it took me less than 10 minutes to set up a Zapier integration between Kajabi and my email marketing service. The connection worked right away without any problems, and I haven’t had any since.

I’ve also used Ontraport’s API to link it to some unique business tools I’ve made. But I thought the process was harder and took more time than setting up connections with Kajabi. Overall, I think that Kajabi is easier to use and integrate with than Ontraport. The native integrations that come with Kajabi are easier to use and more reliable, and its support team is more informed and helpful.

Kajabi: Pros and Cons


  • User-friendly interface.
  • Excellent for course creation.
  • Built-in email marketing.
  • Good for beginners.


  • Limited CRM capabilities.
  • Less advanced marketing automation.

Ontraport: Pros and Cons


  • Advanced marketing automation.
  • Full-featured CRM.
  • Robust e-commerce tools.
  • Extensive reporting and analytics.


  • Steeper learning curve.
  • Overwhelming for small businesses with basic needs.

Kajabi vs Ontraport: which one should you consider?

Whether you choose Kajabi or Ontraport relies on your needs. Kajabi is great for making and managing online courses and membership sites because it has tools that are easy to use and focuses on delivering information. It’s perfect for entrepreneurs and makers who want to make money from what they know.

On the other hand, Ontraport is a powerful marketing automation platform that works well for businesses that need to handle customer relationships and have complex sales funnels. It comes with strong tools for email marketing and automation. Kajabi is good for businesses that focus on content, while Ontraport is better for those who want more advanced marketing tools. Carefully consider your goals and budget before making a decision.


Is Kajabi good for ecommerce?

Kajabi is a great way to sell digital things because it has great features for this. The platform isn’t great for selling a lot of physical things online. To sell physical things through Kajabi, it is easy to add the “Buy” button from Shopify.

What is Ontraport used for?

Ontraport is a CRM and management platform made for businesses that are ready to grow. It gives you all the tools you need to sell, market, and run your business online, all in one app.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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