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ArticleVersusKartra vs Ontraport: which is the best marketing platform?

Kartra vs Ontraport: which is the best marketing platform?

Kartra simplifies marketing, sales, and automation, whereas Ontraport integrates CRM, marketing, and email.

Kartra and Ontraport are both powerful marketing automation and CRM (Customer Relationship Management) tools that help businesses manage different parts of their online operations. Kartra is known for how easy it is to use, which is why entrepreneurs and small to medium-sized companies like it so much. It comes with a full set of tools for building websites, sending emails, making sales funnels, managing membership sites, and more.

Kartra is important because it can organize important business processes and make them run smoothly and together. It makes things like lead generation, email marketing, and e-commerce easier. This makes it a valuable tool for businesses that want to improve customer interaction and streamline their online operations.

On the other hand, Ontraport is a powerful CRM and marketing automation tool made for businesses that need advanced features and a lot of ways to customize them. It has powerful marketing automation, lead scoring, job management, and in-depth reporting. Ontraport’s importance is clear from the fact that it helps companies grow quickly while still giving customers a very personalized experience.

Kartra vs Ontraport: Pricing

When you compare the price, Kartra gives you more contacts than Ontraport. Let’s compare the Ontraport Plus plan, which costs $147 per month, to the Kartra Starter Account, which costs $99. Kartra gives you 12,500 contacts, while Ontraport gives you only 500. That is a big change. When you switch to a better plan on Ontraport, you have to pay $297 for 10,000 contacts, but Kartra costs less. In this case, Kartra costs less. Kartra Plans are as follow:

  • Beginner: $99/mo
  • Silver: $199 per month
  • Gold: $299 per month
  • Platinum: $499 per month

Prices for Ontraport start at $79 a month, which gets you 1,000 friends. This basic plan of Ontraport is good if you are just starting your business and need a very simple CRM system, landing page, and email marketing. But the basic plan of Ontraport doesn’t have enough All-in-One features to run your perfect business.

  • Simple: $79/mo
  • Extra:$147/mo
  • Pro: $297/month
  • Business: $497/mo

Kartra vs Ontraport Comparison table

This table shows the marketing automation tools that both Kartra and Ontraport have in common, such as email marketing and CRM. Kartra’s prices start at $99 per month, while Ontraport’s can be changed based on features and users, so the choice depends on the needs of your business.

PricingStarts at $99/monthCustom pricing based on features and users
Email MarketingYesYes
Marketing AutomationYesYes
Sales FunnelsYesYes
Landing PagesYesYes
Affiliate ManagementYesYes
Membership SitesYesYes
E-commerce IntegrationYesYes
A/B TestingYesYes
Analytics and ReportingYesYes
Webinar HostingYes (Kartra Webinar)Yes (Ontraport Webinar)
Lead ScoringYesYes
Customer SupportOnline chat, email, and knowledge basePhone, email, live chat, and knowledge base
User InterfaceIntuitive and user-friendlyUser-friendly with comprehensive features
Integration OptionsIntegrates with many third-party toolsIntegrates with various third-party apps
CustomizationHighly customizableCustomization options available
Visit Website Visit Website

Kartra vs Ontraport: Ease of Use and User Interface

Kartra vs Ontraport

From what I’ve seen, Kartra is easier to use and has a more friendly layout than Ontraport. The dashboard for Kartra is neat and well-organized, and the options are easy to use. The drag-and-drop builders for landing pages, sales workflows, and emails are easy to use, even for people who are just starting out.

On the other hand, the screen for Ontraport can be crowded and hard to use. The options are not as well-organized, and it can be harder to use the drag-and-drop builders. I found that it took me longer to figure out how to use Ontraport than Kartra.

Kartra vs Ontraport: Email Marketing Capabilities

I’ve used both Kartra and Ontraport for email marketing, and I’ve found that Kartra has more tools and options. For instance, Kartra has more templates, more ways to customize them, and more advanced tools for segmenting and automating.

The drag-and-drop email maker is one of the things I like best about Kartra’s email marketing features. It’s easy to use and lets me make emails that look beautiful and professional even though I don’t know how to code. I also like that Kartra gives me a lot of different styles to choose from, so I can find one that fits my brand and my audience perfectly.

The ability to group and automate emails is another great thing about Kartra’s email marketing. I can quickly divide my list into groups based on any criteria I want, such as interest, location, or buying history. Then I can set up automatic email campaigns that start when certain things happen, like when a new subscriber signs up or when a customer buys something.

Ontraport also has a number of tools for email marketing, but not as many as Kartra. Ontraport, on the other hand, doesn’t have a drag-and-drop email editor or as many choices for segmenting. From my own experience, I’ve found that Kartra is the best email marketing tool for businesses of all sizes. It’s easy to use, has lots of functions, and doesn’t cost much.

Membership Sites and Course Creation

I’ve used both Kartra and Ontraport to build and run my businesses as a course provider and owner of a membership site. Both systems have a lot of features for creating membership sites and courses, but I have found some key differences.

When to use Kartra:

  • Making high-converting sales funnels: Kartra’s sales funnel maker is one of the best on the market, and it’s easy to use to make funnels that turn your leads into paying customers.
  • Managing your membership site: Kartra’s membership site builder is easy to use and makes it simple to create and handle your membership site’s content, pricing, and user experience.
  • Automating your marketing: Kartra’s marketing automation features are powerful and easy to use, and they can help you manage all parts of your marketing, from lead generation to email marketing to membership site content delivery.

When to use Ontraport:

  • Complex CRM functionality: Ontraport’s CRM is more powerful than Kartra’s, and it has a bigger range of features for keeping track of and managing your leads and customers.
  • Advanced email marketing: Ontraport’s email marketing platform is stronger and has more features for building and sending targeted email campaigns than Kartra’s.
  • Integrations: Ontraport works with a wider range of third-party tools than Kartra, so you can change your routine in more ways.
  • From my own experience:

For my membership sites and course building, I like to use Kartra. I think Kartra’s sales funnel builder, membership site builder, and marketing automation tools are easier to use and more powerful. But I can see how Ontraport would be a good choice for businesses that need more complicated CRM features or advanced email marketing features.

Kartra vs Ontraport: Affiliate Program Management

Kartra vs Ontraport

I’ve managed affiliate programs with both Kartra and Ontraport, and I can say that Kartra is the better platform generally. It’s easier to use, has more tools, and costs less than the other one. One of the best things about Kartra’s tools for managing partner programs is that they are all in one place. You can set up and run your partner program, track how well your affiliates are doing, and pay them all from inside Kartra. This is much easier than having to use a bunch of different tools.

Another thing I like about Kartra is that it’s easy to make affiliate earnings that are unique to your business. You can set up different commissions for different affiliates, goods, and even tiers. This gives you a lot of options for giving fair rewards to your clients.

The tools for managing partner programs on Ontraport are also good, but they aren’t as easy to use as those on Kartra. Setting up and keeping track of your affiliate scheme can be a little tricky. On top of that, Kartra’s affiliate earnings are more flexible than Ontraport’s. Overall, I’d say that Kartra is better than Ontraport for managing partner programs. It’s the tool that’s easier to use, has more features, and costs less.

Integration Options with Third-Party Tools

I’ve used both Kartra and Ontraport, and I can say that both offer a lot of ways to connect with tools from other companies. But I have found that Kartra’s integrations are easy to use and set up in general.

For example, Kartra has a Zapier interface that is built in. This means that with just a few clicks, you can connect Kartra to almost any other tool that Zapier offers. This makes it easy to automate tasks between Kartra and other tools, like sending leads to your CRM, adding new goods to your eCommerce store, or sending invoices to your customers.

Ontraport also works with Zapier, but I’ve found that it’s harder to set up and fix problems with. On top of that, Kartra has more pre-built interfaces than Ontraport. This means you might have to make your own Zaps from scratch, which can take a long time and be hard to do.

One of the best things about Kartra’s features is that they often work better together. When you connect Kartra to your CRM, for example, your leads and customers will be instantly synced between the two platforms. This means that every time you make a change in Kartra, you don’t have to directly update your CRM.

Kartra: Pros and Cons


  • User-friendly interface.
  • All-in-one platform.
  • Affordable starting price.
  • Built-in video hosting.


  • Limited email customization.
  • Smaller third-party integration library.

Ontraport: Pros and Cons


  • Robust marketing automation.
  • Highly customizable.
  • Advanced reporting and analytics.
  • Extensive third-party integrations.


  • Steeper learning curve for beginners.

Kartra vs Ontraport: which one should you consider?

Your choice between Kartra and Ontraport should be based on the wants and goals of your business. Kartra is known for having an easy-to-use design and a platform that has everything you need. This makes it a great choice for small to medium-sized businesses that want a simple way to handle marketing, sales, and customer management.

On the other hand, Ontraport has a powerful CRM system and advanced marketing automation features that make it good for bigger businesses with more complicated workflows. Think about things like your income, how big your business is, and how much customization and automation you need. In the end, you should choose between Kartra and Ontraport based on which tool fits your business needs better.


What is Ontraport used for?

Ontraport is a CRM and management platform made for businesses that are ready to grow. It gives you all the tools you need to sell, market, and run your business online, all in one app.

Is Kartra a website builder?

Katra is a good choice for people who want to make websites for their personal brands. It comes with almost two dozen different templates made for different kinds of small businesses, so it can get you up and running quickly.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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