Trending Now:

ArticleVersusKeap vs ActiveCampaign: which is right for you?

Keap vs ActiveCampaign: which is right for you?

Advanced email marketing and automation are ActiveCampaign's specialty, while Keap provides CRM and marketing automation.

ActiveCampaign and Keap (Infusionsoft) are two of the most popular marketing automation tools on the market, especially for small and medium-sized businesses. Both look great, work well, and have a wide range of tools to help you stay in touch with your email subscribers and drive traffic to your landing pages and goods. Both systems also have tools for sales, like CRM tools that are built in.

But they are also very different and have key differences that make one a better option for some people and the other a better option for others. In general, the best choice will rely on how big your business is. ActiveCampaign is great for small businesses because it is easy to set up. Keap (Infusionsoft) has a lot of power, which is great for mid-sized businesses and new businesses that are growing quickly.

Keap vs ActiveCampaign: Pricing

ActiveCampaign starts at $17 per month, but this only gets you the Lite plan, which doesn’t have many options. For $17 a month, you can send as many emails as you want to up to 1,000 contacts and use all of ActiveCampaign’s features except for the CRM and sales automation tools. To use all of ActiveCampaign’s features, you’ll need to pay $49 per month for the Plus plan or more. ActiveCampaign lets you add more contacts to your plan for a set cost, so you don’t have to upgrade if your list is growing quickly.

Infusionsoft, on the other hand, starts at $99 per month, which gives you access to the CRM and marketing automation tools but not to the sales automation and e-commerce tools. It also only lets you have up to 500 friends, and you can only send 2,500 emails per month. For full access to Keap, you’ll need to pay $299 per month for the Complete plan, which lets you have up to 10,000 contacts and 50,000 emails per month.

All plans are billed every month, but you have to sign a yearly contract, so you have to use Infusionsoft for at least a year. To use Infusionsoft, you’ll also need to finish a Kickstart training package. Training options start at $999, and you need them to start using the software. This makes it much more expensive to get started with Infusionsoft than with ActiveCampaign.

Keap vs ActiveCampaign Comparison table

This table shows what Keap and ActiveCampaign have in common, like email marketing and automation. Keap also has a combined CRM, which makes it good for SMBs. ActiveCampaign has lower starting prices, so it can serve a wider range of customers, including businesses.

PricingStarts at $79/month/userStarts at $9/month for 500 contacts
Email MarketingYesYes
Marketing AutomationYesYes
Lead ScoringYesYes
Sales AutomationYesYes
E-commerce IntegrationYesYes
Contact SegmentationYesYes
Landing Page BuilderYesYes
Forms and SurveysYesYes
A/B TestingYesYes
Analytics and ReportingYesYes
API and IntegrationsExtensiveExtensive
Customer SupportPhone, Chat, EmailPhone, Chat, Email, Knowledge Base
Learning CurveModerateModerate
Target AudienceSmall to Medium-sized Businesses (SMBs)Small to Large-sized Businesses (SMBs to Enterprises)
Visit Website Visit Website

Keap vs ActiveCampaign: User Interface and Ease of Use

Keap vs ActiveCampaign

Keap, which used to be called Infusionsoft, has a simple drag-and-drop builder that makes it easy to make email campaigns and marketing automation processes. It is often praised for being easy to use and understand, which makes it good for small businesses and individuals who may not have a lot of technical knowledge.

On the other hand, ActiveCampaign’s layout is more powerful but could be harder to use. Even though it has a lot of automation features, some people may find it harder to learn than Keap. ActiveCampaign’s flexibility makes it possible to set up complex automation routines, but it may take more time to learn how to use it well.

Keap vs ActiveCampaign: CRM and Marketing Automation

Keap, which used to be called Infusionsoft, has a system that includes CRM, email marketing, and automation tools. It does a great job of managing customer interactions and has a lot of tools for managing leads. The best thing about Keap is that it is easy to use, so small businesses and individuals can use it.

ActiveCampaign, on the other hand, is known for its powerful automation features. It has automation processes, lead scoring, and predictive sending that can be changed in many ways. Marketers who want fine-grained control over their automation tactics like ActiveCampaign. It also works well with a wide range of apps from other companies, making it more useful.

Keap vs ActiveCampaign: Email Marketing Capabilities

Keap vs ActiveCampaign

With its easy-to-use drag-and-drop email maker, Keap makes email marketing for small businesses much easier. It gives you customizable email templates that make it easy to make campaigns that look good fast. Keap also puts a lot of emphasis on automation. Users can set up automated email processes based on how customers act.

ActiveCampaign, on the other hand, is known for its powerful automation and personalization tools. It has a visual automation builder, which makes it very flexible and useful for making complicated processes. The dynamic content feature of ActiveCampaign lets email content be personalized based on what the user likes, which increases participation. It also has strong segmentation choices, which make sure that email campaigns are very well-targeted.

Keap vs ActiveCampaign: Integration and Scalability

Keap has a large number of connections, including popular tools like Zapier and QuickBooks, that make it easy for users to speed up different business processes. But it might not have as many ways to integrate as some other sites.

On the other hand, ActiveCampaign is great at being easy to integrate. It has a lot of native integrations with important apps and services, which makes it flexible enough to meet the needs of different businesses. This makes it easy for users to connect their CRM and email marketing to other tools, making process automation and data management better.

In terms of scalability, Keap has different pricing plans for different sizes of businesses, but its more complicated features may make it better for medium-sized companies. ActiveCampaign’s automation and CRM features are flexible enough to meet the needs of both small and big businesses. This makes it a great choice for businesses that want to grow and change.

Keap vs ActiveCampaign: Customer Service and Support

Both have some of the best customer service ninjas around. They are knowledgeable, quick to respond, and always available. In both cases, though, phone support is only offered with the more expensive plans. If you need more help to make it work, Infusionsoft support is especially helpful because it has skilled staff available 24/7, while ActiveCampaign only has staff available 24 hours a day, five days a week.

You can email Infusionsoft, use the Help Center, or even ask for help from the people in its community forum or Facebook group. You can also use the program’s website, which can be searched, to find a Certified Partner. The large marketplace of experts like developers, coaches, and integration advisors is one of the best things about Infusionsoft. But on the other hand, third-party support means more costs for running and maintaining Infusionsoft. ActiveCampaign can help you save on these costs.

Keap: Pros and Cons


  • Integrated CRM simplifies customer management.
  • Robust automation capabilities.
  • Extensive e-commerce features.


  • Learning curve for complex workflows.

ActiveCampaign: Pros and Cons


  • Lower starting cost.
  • Scalable for businesses of all sizes.
  • User-friendly automation.


  • CRM features less extensive.
  • Limited e-commerce functionality.

Keap vs ActiveCampaign: which one should you consider?

Which one you choose between Keap and ActiveCampaign depends on the needs of your business. Keap is a good choice for small to medium-sized businesses that want an all-in-one system that combines CRM, email marketing, and automation. It has functions that are easy to use and a simple way of doing things, so people with less technical knowledge can use it.

ActiveCampaign, on the other hand, stands out because of its powerful automation features. This makes it a great choice for businesses of all kinds that value sophisticated marketing automation. It can also fit into different workflows and businesses because of the many ways it can be integrated. ActiveCampaign is a good choice if you need advanced automation and integration features, while Keap is a simpler option for marketing and CRM functions that work well together.


What is Keap best for?

Keap helps business owners get a good idea of how well their business is doing by giving them analytics and reports on list growth, email marketing performance, and changes in income over time.

What did Keap used to be called?

Keap, which used to be called Infusionsoft, is a private company that gives small businesses an e-mail marketing and sales platform. This platform includes products for managing customers, marketing, e-commerce, and customer relationship management.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


Please enter your comment!
Please enter your name here

Trending Today
- Advertisment -