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ArticleVersusKeap vs Ontraport: which CRM is right for you?

Keap vs Ontraport: which CRM is right for you?

Ontraport specialises in advanced marketing automation, while Keap provides CRM and marketing automation.

Keap and Ontraport are both well-known marketing automation and customer relationship management (CRM) platforms that help businesses streamline their processes and reach out to customers more effectively. For long-term success in the digital age we live in now, it’s important to keep good relationships with customers and run marketing efforts well.

Keap, which used to be called Infusionsoft, is a CRM and marketing automation system that does everything in one place. It gives businesses the tools they need to automate repetitive tasks, keep track of leads, and connect with customers through personalized email marketing. This saves time and makes companies more efficient. Keap is important because it can turn leads into loyal customers and keep ties going for a long time.

On the other hand, Ontraport focuses on advanced marketing automation tools that help businesses make programs that are smart and targeted. It’s important because it can tell companies a lot about how customers act, which helps them make their marketing efforts more effective. Ontraport is a good choice for businesses that want advanced marketing tools because it focuses on segmentation, automation, and data.

Keap vs Ontraport Comparison table

Both Keap and Ontraport are tools for automating marketing. Keap is cheap and good for small businesses, but Ontraport has more advanced automation, CRM, and e-commerce features that make it better for bigger businesses with more complex marketing needs. Choose based on the size and needs of your business.

Contact ManagementOrganize and segment contacts efficiently.Advanced contact management and segmentation.
Email MarketingBasic email marketing tools included.Robust email marketing with automation.
Marketing AutomationLimited automation features in lower tiers.Comprehensive marketing automation.
CRM IntegrationIntegrates with third-party CRMs.Includes a built-in CRM system.
E-commerce IntegrationBasic e-commerce features for sales.E-commerce capabilities for online businesses.
Lead ScoringLimited lead scoring in lower tiers.Advanced lead scoring and tracking.
Landing Page BuilderBasic landing page builder included.Advanced landing page builder.
Sales Pipeline ManagementBasic sales pipeline features.In-depth sales pipeline and reporting.
Reporting and AnalyticsLimited analytics in lower tiers.Advanced reporting and analytics.
Web FormsCreate and customize web forms.Advanced web form builder with automation.
E-commerce ToolsBasic tools for online sales.E-commerce solutions for online businesses.
Integration OptionsIntegrates with various third-party apps.Supports integration with third-party tools.
Customer SupportProvides customer support.Offers customer support and training.
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Keap vs Ontraport: Ease of Use and User Interface

Keap vs Ontraport

From what I’ve seen, Ontraport is a little bit easier to use than Keap. The menus and submenus make more sense, and the style as a whole looks better. At first, especially for new users, Keap’s design can be a bit messy and hard to figure out. The drag-and-drop process builder is one of the things I like best about Ontraport’s user interface. This makes it easy to make and change automated processes without having to learn how to code. The process builder in Keap is not as easy to use as the one in Ontraport.

I also like how easy it is to get started with Ontraport. It has more information than Keap’s and teaches you how to use the app better. The process for getting started with Keap is simpler and doesn’t cover all of the platform’s features. Overall, I would say that Ontraport is a little bit easier to use and has a better user experience than Keap. But both tools are easy to learn and use, even for people who have never done it before.

Keap vs Ontraport: Marketing Automation Capabilities

The ability to make complicated automation rules is one of the things I like best about Ontraport’s marketing automation features. For example, I can set up an automation rule that sends each contact a different email sequence based on what they’ve done in the past, like whether they’ve read a certain email or gone to a certain page on my website. Ontraport also has more detailed choices for segmenting than Keap. For example, I can divide my contacts into groups based on their hobbies, age, gender, and past purchases.

This lets me send messages to my viewers that are more specific and tailored to them. Lastly, Ontraport’s tools for reporting are better than Keap’s. I can keep track of everything about my marketing efforts, such as the number of opens, clicks, and sales. This knowledge helps me to improve the results of my campaigns and make them work better. Overall, I think that Ontraport is a better choice for businesses that need a marketing automation tool that is more powerful and flexible. But Keap is a good choice for businesses that are just starting out or that don’t need all of Ontraport’s advanced features.

CRM (Customer Relationship Management) Functionality

Keap vs Ontraport

Keap is a good choice for businesses that want a CRM system that is easy to learn and use. It has a lot of tools, like customer support, contact management, lead management, email marketing, sales pipeline management, and email marketing. The CRM features of Keap work well with its other marketing and sales tools. This makes it easy to automate your tasks and streamline your business processes.

Ontraport is a more powerful CRM system that is great for businesses that need more flexibility and customization. It has a lot of complicated features, like custom fields, workflows, and rules for automating tasks. Ontraport is also a good option for businesses that need to connect their CRM to systems from other companies.

From my own experience, the CRM features of Ontraport are more solid and powerful than those of Keap. Ontraport has more advanced features, like custom fields, workflows, and automation rules, which give me more ways to handle my relationships with my customers. I also like how easy it is to connect Ontraport to my accounting tools and my website, which are both third-party systems.

Keap vs Ontraport: Integration Options and Third-Party Apps

As a marketer, I’ve used both Keap and Ontraport, and I can say that they both have a wide range of integration choices and third-party apps. But I’ve found that Keap has a slightly better range of connections, especially for businesses that sell online. For example, Keap works with major e-commerce platforms like Shopify, WooCommerce, and Magento. This makes it easy to sync customer data between your e-commerce store and Keap, so you can build targeted marketing campaigns and track how well your sales are doing.

Ontraport also works with e-commerce sites, but there aren’t as many to choose from as with Keap. Ontraport also has some connections that are harder to set up than others. Both Keap and Ontraport offer integrations with major marketing tools like social media platforms, email marketing services, and CRM software, in addition to e-commerce. This makes it easy to put all of your marketing info from different places in one place.

Keap: Pros and Cons


  • User-friendly interface.
  • Suitable for small businesses.
  • Basic email marketing capabilities.
  • Integrates with third-party CRMs.


  • Basic analytics.
  • Less suitable for larger enterprises.

Ontraport: Pros and Cons


  • Robust marketing automation.
  • Advanced CRM and lead scoring.
  • Comprehensive e-commerce capabilities.
  • Advanced analytics and reporting.


  • Learning curve for beginners.
  • May have more features than needed for small businesses.

Keap vs Ontraport: which one should you consider?

Both Keap and Ontraport are powerful marketing automation and customer relationship management (CRM) systems, and each has its own strengths and features. When choosing between the two, a lot will rest on what your business needs and how much money you have. Keap is known for having an easy-to-use interface and being easy to use. This makes it a great choice for small to medium-sized businesses that want a simple option.

On the other hand, Ontraport has more advanced automation and customization options, making it perfect for bigger businesses with complicated marketing workflows. Before making a decision, think carefully about the size of your business, your marketing goals, and your income. Both platforms have their good points, and which one is best for you will rely on your specific needs.


Who is Keap best for?

Keap helps business owners get a good idea of how well their business is doing by giving them analytics and reports on list growth, email marketing performance, and changes in income over time.

What is Ontraport used for?

Ontraport is a CRM and management platform made for businesses that are ready to grow. It gives you all the tools you need to sell, market, and run your business online, all in one app.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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