ArticleVersusKlaviyo vs ActiveCampaign: two leading email marketing platforms

Klaviyo vs ActiveCampaign: two leading email marketing platforms

ActiveCampaign provides marketing automation and CRM, while Klaviyo excels in e-commerce email marketing.

To improve your email marketing, put up a system to send contacts timely, personalized emails that match their preferences. You need robust email marketing software. Simple tools should let you design emails, create data-based segmentation, set up automations, and track campaign results. Choose the best email marketing automation software among several options. If you want outstanding value for your business, try the Jellyreach lifetime offer. This is a terrific chance to stop marketing automation charges. Return to Klaviyo and ActiveCampaign. Let’s compare their key characteristics as they’re email marketing leaders.

Ecommerce businesses need email marketing tools like deep-data shop integrations, automated abandoned cart reminders, and revenue statistics. With this in mind, Klaviyo may be the ideal ecommerce email marketing solution. The firm claims that its email and SMS marketing automations generated $14 billion in online retail revenue in 2022. However, Klaviyo’s 2012 founding may make you question whether it’s the greatest email marketing software for your online store, and whether ActiveCampaign is better.

Klaviyo vs ActiveCampaign: Pricing

Klaviyo includes all of its tools, like ecommerce integrations, in all of its plans. So, if you don’t need SMS marketing tools, the price of Klaviyo is just based on how many contacts you have and how many emails you need to send each month. For example, Klaviyo’s free plan lets you store up to 250 friends and send 500 emails per month. Paid plans start at $30 per month and allow you to store up to 500 contacts and send up to 5,000 emails per month. Let’s compare Klaviyo’s non-SMS price plan with ActiveCampaign’s Lite and Plus plans for contact lists of different sizes:

Number Of ContactsKlaviyoActivecampaign Lite PlanActivecampaign Plus Plan
0 to 250Free$39/month$49/month

The Lite plan, which is the least expensive, costs $39 per month for up to 1,000 contacts. This plan gives you important features like basic/inline forms, email templates, contact segmentation, and marketing automation but it doesn’t get you ecommerce integrations, which are probably important if you run an online store. For that, you’d need to choose the ActiveCampaign Plus plan, which is the next level up. For up to 1,000 friends, this plan starts at $49 per month.

Klaviyo vs ActiveCampaign Comparison Table

The table below shows how Klaviyo and ActiveCampaign compare in terms of email marketing and automation. Klaviyo is great at integrating e-commerce and advanced filtering, while ActiveCampaign has a powerful CRM and forms that can be used in many ways. Pricing changes based on how many people sign up, so it’s important to match features to your budget and business goals.

Email MarketingYesYes
Marketing AutomationYesYes
Contact ManagementYesYes
SegmentationAdvanced segmentation optionsList and tag-based segmentation
PersonalizationExtensive personalization optionsPersonalization available
A/B TestingYesYes
SMS MarketingYes (with additional cost)Yes (with additional cost)
CRMLimited CRM capabilitiesRobust CRM features
E-commerce IntegrationStrong integration with e-commerce platformsIntegration with popular e-commerce systems
Reporting and AnalyticsComprehensive reporting and analytics toolsReporting and analytics features available
Lead ScoringYesYes
Web TrackingAdvanced web tracking for e-commerceBasic web tracking capabilities
Forms and Landing PagesBasic forms and landing page builderExtensive forms and landing page builder
Price RangeStarts at $20/month (based on subscribers)Starts at $9/month (based on subscribers)
Visit Website Visit Website

User Interface and Ease of Use

Klaviyo vs ActiveCampaign

Both Klaviyo and ActiveCampaign have platforms that are easy to use, but they do so in slightly different ways. Klaviyo has a clean, easy-to-use design that puts an emphasis on simplicity. This makes it a great choice for people who want to navigate easily. Its automation processes and drag-and-drop email builder make it easy for new users to get started.

ActiveCampaign, on the other hand, has a lot of tools that both new and experienced users can use. Because it has so many features, it may be harder to learn, but once you do, it gives you access to powerful tools. Choosing between the two usually depends on your level of experience and whether you want a simpler experience (Klaviyo) or are ready to spend time learning how to use a platform with more features (ActiveCampaign). Both platforms give people a lot of help and documentation to help them get the most out of their services.

Klaviyo vs ActiveCampaign: Email Marketing Capabilities

Both Klaviyo and ActiveCampaign offer robust and comprehensive email marketing features that can be tailored to a variety of business requirements. Klaviyo excels at making email automation and design simple for anyone to use. It has a wide range of themes that can be changed and easy-to-use drag-and-drop editors. It makes it easy for people to make response emails that look good. Klaviyo’s automation features are just as amazing, allowing for complex workflows and campaigns that target specific segments.

ActiveCampaign, on the other hand, stands out because of how flexible it is. It has advanced automation features like conditional reasoning and site tracking. Its email marketing tools can be changed in a lot of ways, so businesses can make their programs fit how their customers act. The Predictive Sending tool of ActiveCampaign uses machine learning to find the best times to send emails to get the most engagement. Both systems offer A/B testing, reporting, and analytics, but the CRM integration in ActiveCampaign makes it easier to personalize emails.

Klaviyo vs ActiveCampaign: Segmentation and Targeting

Segmentation lets businesses split their customers into separate groups based on things like demographics, behavior, or past purchases. Both platforms do a great job in this area because they have powerful tools for making very specific parts. Klaviyo’s ability to divide customers into groups is one of its best features. This lets businesses dig deep into customer data and make complex groups for more personalized marketing. ActiveCampaign, on the other hand, also has a wide range of segmentation options that let users precisely target their community.

When it comes to targeting, both platforms have automation tools that use segmentation data to send content and messages that are specific to each user. Klaviyo’s dynamic content features, for example, let marketers make emails more relevant to each person based on their tastes and actions. ActiveCampaign has similar features, making it easier to send the right people interesting and relevant material at the right time. In the end, the effectiveness of segmentation and targeting in Klaviyo vs. ActiveCampaign rests a lot on the needs and strategies of each business. Both platforms offer powerful tools to help optimize email campaigns for the most impact.

Klaviyo vs ActiveCampaign: Automation and Workflows

Klaviyo vs ActiveCampaign

With the help of the many automation tools available in Klaviyo, users can create complex processes that adapt to how customers behave. Klaviyo excels at creating personalized automated messages, whether it’s to persuade customers to return to their abandoned carts or to make personalized product recommendations. ActiveCampaign, on the other hand, has powerful automation features, with a focus on a visual automation builder that makes it easier to create complex processes.

It is especially good at giving businesses of all sizes a wide range of automation choices. Both platforms let users send emails automatically based on events and conditions. This makes it easier to connect with leads and keep them interested.

Deliverability and Inbox Placement

Both platforms use different ways to make sure that your emails don’t get marked as spam or sent to the dreaded junk folder instead of the inboxes of the people you want to read them. Both Klaviyo and ActiveCampaign have a lot of deliverability features, like cleaning lists, handling bounces, and keeping an eye on the sender’s image. They also give you tools to improve the content of your emails, the subject lines, and the times you send them, which all help your delivery rates.

Inbox placement is closely related to deliverability and means making sure that emails are not only sent, but also show up in the receivers’ main inboxes in a prominent way. Both platforms have tools to help you get to the top of users’ inboxes, like engagement tracking and segmentation, which let you send relevant content to subscribers who are interested.

Klaviyo vs ActiveCampaign: Integrations

Klaviyo integrates with many major e-commerce platforms, including Shopify, Magento, and WooCommerce. This lets businesses easily sync information about their customers, what they’ve bought, and what they’re selling so they can send highly targeted email marketing efforts. On the other hand, ActiveCampaign is great at integrating with CRM systems like Salesforce and Zoho CRM, which makes customer relationship management better. It also works well with apps and tools from other companies, so it can do more than just email marketing.

Both platforms can connect to analytics tools, social media platforms, and content management systems, so users can make marketing communities that work well together. Whether you want to automate lead nurturing, track ROI, or improve customer interaction across multiple channels, these integrations give businesses the tools they need to streamline their operations and give their audiences more personalized experiences.

Klaviyo: Pros and Cons


  • Strong e-commerce integration.
  • Advanced segmentation for precise targeting.
  • Robust personalization options.
  • Comprehensive reporting and analytics.


  • Limited CRM capabilities.
  • May be more expensive for large subscriber lists.

ActiveCampaign: Pros and Cons


  • Robust CRM features.
  • Versatile forms and landing page builder.
  • Affordable pricing for small businesses.
  • Suitable for a wide range of industries.


  • Less advanced e-commerce integration.
  • Basic web tracking compared to Klaviyo.

Klaviyo vs ActiveCampaign: which one should you consider?

Which one you choose between Klaviyo and ActiveCampaign should depend on the wants and goals of your business. Klaviyo is great at integrating with e-commerce, which makes it a great choice for online retailers who want to use advanced email marketing and automation tools that are tailored to their goods and customer data. ActiveCampaign, on the other hand, has strong CRM connection and more automation features, making it a flexible choice for businesses that need full customer relationship management.

Consider Klaviyo if you want to focus your email marketing on e-commerce and need a tool that works well with your online store. ActiveCampaign is a good choice if you want a flexible option that combines email marketing with advanced CRM features to help you manage and nurture leads well. In the end, your choice should be based on your specific marketing goals and the connections you need to reach them.


Is Klaviyo better than ActiveCampaign?

The major difference between ActiveCampaign and Klaviyo is that ActiveCampaign has more powerful automation, segmentation, reporting, and integration features. But ActiveCampaign is also more expensive. Klaviyo’s ecommerce tools can be used for a lower price.

Why is Klaviyo so popular?

Klaviyo is very easy to use, and all of its features are easy to understand and use. With its modern layout and design, you can do everything quickly. More importantly, you’ll be able to make useful plans for email marketing that include accurate statistics and thorough reports of everything your customers do.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.
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