VersusLooker vs MicroStrategy: which BI tool is better for your enterprise?

Looker vs MicroStrategy: which BI tool is better for your enterprise?

Looker focuses data exploration; MicroStrategy is a powerful business intelligence platform with analytics.

Business Intelligence (BI) tools are an important part of today’s data-driven businesses because they help turn raw data into insights that can be used. In the data-rich world of today, BI tools are essential for making decisions, analyzing performance, and planning for the future. They make it easier to collect, combine, analyze, and show data, which helps businesses make better decisions and gain a competitive edge. Looker and MicroStrategy are two big names in the world of business intelligence (BI) tools.

Looker is known for its easy-to-use interface and focus on data exploration. It gives non-technical users a platform that makes it easy to study and analyze data. Its strength is that it can give users at all levels of a company access to self-service analytics and data visualization. On the other hand, MicroStrategy is a strong and complete BI tool that does well with advanced analytics, enterprise reporting, and mobile business intelligence. It is a must-have for big businesses and organizations that need a lot of analytical power and scalability.

Looker vs MicroStrategy Comparison Table

The table shows the main differences between two popular Business Intelligence systems, Looker and MicroStrategy. Looker focuses on self-service analytics that are easy to understand, while MicroStrategy offers advanced analytics and strong governance to meet the different needs and desires of businesses in the area of data analysis.

TypeBusiness Intelligence and Analytics PlatformBusiness Intelligence and Analytics Platform
Data IntegrationYesYes
Data VisualizationYesYes
Data DiscoveryYesYes
Self-Service BIYesYes
Advanced AnalyticsLimitedYes (with additional modules)
Mobile SupportYesYes
Cloud DeploymentYes (supports multiple cloud providers)Yes (supports multiple cloud providers)
On-Premises OptionNoYes
Data SourcesSupports a wide range of data sourcesSupports a wide range of data sources
Data GovernanceLimitedStrong governance and security features
Natural LanguageYes (in some versions)Yes (with AI integration)
User InterfaceUser-friendly and intuitiveUser-friendly, with a learning curve
PricingSubscription-based, pricing variesSubscription-based, pricing varies
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User Interface and Ease of Use

Looker vs MicroStrategy

Both Looker and MicroStrategy have easy-to-use designs, but different users will prefer one over the other. Looker has an easy-to-use, web-based tool that is simple and easy to get around. Its drag-and-drop feature and interactive panels make it easy for users with different levels of technical knowledge to look at data and make reports. The tool is designed to be easy to use, so teams can get insights quickly without having to go through a lot of training.

On the other hand, MicroStrategy has a strong design with a lot of features that may seem a bit more complicated. Even though this depth gives you more options, some users might find it harder to learn. MicroStrategy makes up for this with strong tools for displaying data, making it a great choice for users who want to do in-depth analytics.

Looker vs MicroStrategy: Data Visualization

Looker does a great job of giving users an easy-to-use interface with drag-and-drop tools that make it easy to make interesting images. It has many different kinds of charts and dashboards that you can work with. This makes it easy to explore data.

On the other hand, MicroStrategy has powerful data visualization features, such as sophisticated data modeling and a large library of data visualization choices. It is great at working with big data sets and difficult analytic needs. Users can make reports, scorecards, and dynamic dossiers that look great. Looker is focused on being easy to use and easy to get to, while MicroStrategy is aimed at businesses with more complicated data needs.

Data Integration and Connectivity

Looker is known for its strong data integration features. It can connect to a wide range of data sources, such as databases, cloud-based platforms, and different file types, without any problems. Its easy-to-use modeling layer makes it easier to prepare and change data. On the other hand, MicroStrategy has great features for integrating data. It lets you connect to different data sources, which makes it easier to combine information from different platforms.

The Unified Metadata layer in MicroStrategy makes sure that all of the organization’s data is correct and consistent. Both systems have connectors and APIs that let users build their own integrations and take in real-time data. Most of the time, the choice between Looker and MicroStrategy comes down to the specific data sources and the level of integration complexity that a company needs.

Looker vs MicroStrategy: Performance and Scalability

Looker vs MicroStrategy

Looker has good performance thanks to its in-memory architecture, which makes it easy to get and see info quickly. But its ability to grow may be limited when it comes to handling very large datasets or difficult analytical queries. This makes it better for small to medium-sized businesses.

On the other hand, MicroStrategy has strong speed, especially when it comes to large amounts of data and complex analytics. It can easily meet the needs of big organizations and enterprises because of how easily it can be expanded. MicroStrategy can handle complex BI jobs well because of its multi-node architecture and in-memory processing.

Looker vs MicroStrategy: Customization and Extensibility

Both Looker and MicroStrategy give businesses a lot of ways to change and add to their software to meet their specific needs. Users of Looker can make their own reports, dashboards, and data models that meet their unique needs. It has a lot of different ways to customize it, such as the ability to make unique data visualizations and easily add branding elements.

On the other hand, MicroStrategy’s SDK (Software Development Kit) and APIs (Application Programming Interfaces) let you make a lot of changes. This lets businesses build their own apps, add third-party tools, and add to the platform’s features to meet their specific analytical needs. The open architecture of MicroStrategy pushes developers to make their own data connectors and add-ons, which makes it even more flexible. Users can change and add to their BI solutions on both platforms, but the level of flexibility and scalability may depend on the complexity of the project and the users’ technical skills.

Looker: Pros and Cons


  • Intuitive user interface.
  • Strong focus on self-service analytics.
  • Good support for data exploration.
  • Supports multiple cloud providers.


  • Limited advanced analytics features.
  • Less robust data governance compared to MicroStrategy.

MicroStrategy: Pros and Cons


  • Advanced analytics capabilities.
  • Robust data governance and security.
  • Scalability for large enterprises.
  • Supports natural language queries.
  • Offers on-premises deployment option.


  • Steeper learning curve.
  • User interface may be less intuitive.

Looker vs MicroStrategy: which one should you consider?

Choose between Looker and MicroStrategy based on the needs and goals of your company. Consider Looker if you want a software that is easy to use, can be set up quickly, and has a more simple interface. Looker is great at visualizing data and is easy to use, which makes it a great choice for businesses that need quick insights but don’t have a lot of technical knowledge.

On the other hand, MicroStrategy might be a better choice if your company needs a lot of customization, scalability, and the ability to build custom applications. Its SDK and APIs are very strong, so it can be deeply customized and integrated. This makes it a good fit for large businesses with complex analytical needs. In the end, you should look at your specific needs, your budget, and the resources you have to make an informed choice that fits your organization’s BI needs.


Is MicroStrategy better than Tableau?

Using calculated fields, you can group and combine data, filter results, figure ratios, or change the type of data. With its k-means clustering method, it is possible to do cluster analysis. Who wins: MicroStrategy is ranked higher than Tableau because it has better powers for advanced analytics.

What is Looker best for?

Better business choices are made with the help of fast, proactive insights that are built into the places you work. Through proactive alerts and deep connections, Looker lets you share insights at the right time and place.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.
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