Loomly is a tool for managing social media that helps businesses and agencies take care of many of their tasks and needs related to social media. Loomly works with every major social media platform, just like any other useful tool. Even Snapchat, one of the most popular new social platforms for marketing, is a part of it.
This lets users make, schedule, and share social media posts in a number of different ways. They can also change the content of their posts so that each one is made for a specific platform. It also has a number of other tools that can help you make and manage content for social media. For example, it has a built-in library of post ideas with thousands of ideas for different industries and types of posts. It also has a feature for working together that lets you invite team members or clients to look over your content and approve it before it goes live.
Hootsuite is a social media management tool that can handle many social media accounts from different platforms, all from one integrated dashboard. It’s a complete way for agencies and businesses, no matter how big or small, to improve their social media marketing from every angle. It was one of the first of its kind, and up until now, it has been seen as the market leader. Hootsuite is a dynamic piece of software, so it keeps adding new features based on what its users want and how social media platforms are changing.
It works with Instagram, Facebook, Tiktok, Twitter, Youtube, Pinterest, Linkedin, Google Business, and even WhatsApp. Hootsuite has a large dashboard that lets users keep track of everything happening on the pages they connect to it. One can even respond to messages and comments from the same place on the tool. So you don’t have to go to different native platforms because most things can be done on Hootsuite.
Loomly vs Hootsuite: Comparison Table
|Social Platforms||Supports major social media platforms||Supports major social media platforms|
|Content Calendar||Robust content calendar with scheduling||Content calendar with scheduling capabilities|
|Post Scheduling||Allows scheduling and publishing of posts||Allows scheduling and publishing of posts|
|Social Analytics||Provides basic analytics and performance||Offers advanced analytics and reporting|
|Team Collaboration||Collaborative features for team workflow||Team collaboration features for workflow|
|Content Suggestions||Provides content ideas and suggestions||Offers content suggestions and curation|
|Social Monitoring||Basic social media monitoring features||Advanced social media monitoring capabilities|
|Ad Campaigns||Limited support for ad campaign management||Comprehensive ad campaign management|
|Pricing||Subscription-based pricing with various plans||Subscription-based pricing with different plans|
|User Interface||User-friendly and intuitive interface||User-friendly and intuitive interface|
|Customer Support||Offers customer support via email and chat||Provides customer support via email and chat|
Loomly vs Hootsuite: Interactions Management
Engaging your audience is an important part of any digital marketing campaign and is key to the success of your brand as a whole. Because of this, both Loomly and Hootsuite allow users to communicate with their audience in a quick and easy way.
With Loomly Interactions, you can respond to comments, mentions, and messages from your audience on Facebook, Twitter, Instagram, and LinkedIn. You can also start new conversations with your audience. Loomly shows you which comments and messages you haven’t read yet, so you always know which interactions need a response. Everyone, no matter what plan they have, can use the Loomly Interactions feature.
In the same way, the Hootsuite Inbox feature lets you interact with your audience and customers by putting all of your public and private social messages in one place. Conversations are organized into threads, which give you full context and make it easy to respond to each comment or message. This feature is only available to Hootsuite users who have the Team or Business plan, which are the two most expensive plans.
Loomly vs Hootsuite: Dashboard Experience and Ease of Use
The dashboard experiences of Loomly and Hootsuite are very different, and each has its own strengths and weaknesses. Loomly has a dashboard with a lot of features that lets users see their social media marketing calendar at a glance. It also gives them insights into their workflow, ideas for posts, and more. Its clever card view layout makes it easy to manage multiple clients and social media accounts on different platforms. It also lets users focus on the things that are most important to their marketing campaign.
Hootsuite is a completely different way to use social media. You can see a timeline of Twitter accounts you follow, Instagram hashtags you keep an eye on, Facebook mentions, and a lot more on the dashboard. Even though Loomly has great tools for post optimization, audience engagement, and a simple way to manage your social media calendar, it can’t compete with Hootsuite’s streams when it comes to deep-dive features and social media monitoring.
On the other hand, if your main goal is to manage your calendar and schedule posts on social media, you may be disappointed with the Hootsuite dashboard because you can’t see all your scheduled posts by default.
Loomly vs Hootsuite: Analytics and Reporting
Loomly lets you track the success of your social media campaigns by giving you in-depth analytics and performance insights. You can improve your strategy by keeping an eye on engagement, growth in followers, and other key metrics.
To gauge the effectiveness of your social media efforts, Hootsuite provides powerful analytics and reporting tools. You can keep track of key metrics, make reports, and learn how to improve your social media strategy by doing these things.
Loomly: Pros and Cons
- Easy-to-use tool for management
- Simple platform to learn
- Post Optimization Suggestions
- Limited Social Platform Support
- Ad Campaign Management
Hootsuite: Pros and Cons
- Feeds that you can change
- Every message, comment, and mention is in one place in Inbox
- No demo- or psychographic data for the audience
Before you hit “Publish,” Loomly makes previews of your posts for you and your team. Photos, videos, multiple images, links, simple statuses, stories & reels.
Hootsuite is best for businesses that need a social media management tool that works with a lot of different networks and can do everything. The prices for the entry-level packages are reasonable, and they give you access to a great platform for publishing and monitoring content on social media.
Instagram and Facebook Reels that can be posted automatically will be posted at the time set by Loomly. You can also choose a cover image from one of the video’s thumbnails. For Facebook Reels and Instagram Reels that can’t be automatically published