No matter how big or small your business is, you need an email marketing service company. Whether you’re a lifestyle guide or a B2B business owner, the only way to reach your customers directly is through email marketing (or text message marketing, but more on that later). MailerLite and Constant Contact are two well-known email marketing platforms that are important tools for businesses that want to build and maintain connections with customers, raise brand awareness, and get people involved.
When setting up your email marketing strategy, it’s important to choose the right platform because different services offer different features, price plans, and growth opportunities. MailerLite is an email marketing service that gives you tools for building emails, automating tasks, making landing pages, managing popups, and more. The cloud-based system lets businesses make branded email marketing content with text, pictures, links, video, HTML, and more. On the other hand, Constant Contact has a large set of marketing tools that go beyond email, like tools for managing events and marketing on social media.
MailerLite vs Constant Contact Comparison table
This table shows the differences between MailerLite and Constant Contact. It shows that MailerLite is cheap and easy to use, which makes it good for small businesses. Constant Contact, on the other hand, has advanced tools and support, which makes it good for businesses of all sizes.
| Feature | MailerLite | Constant Contact |
|---|---|---|
| Pricing | Affordable pricing tiers with a free plan for up to 12,000 emails per month. | Starts higher but offers more advanced features. No free plan beyond a trial. |
| Ease of Use | User-friendly, straightforward interface suitable for beginners. | Intuitive, user-friendly interface designed for ease of use. |
| Email Templates | A variety of responsive templates available. Drag-and-drop editor for customization. | Offers a range of customizable templates. Simple drag-and-drop editor. |
| Automation | Basic automation workflows available for email series. | Robust automation tools for complex workflows and event-triggered emails. |
| Contact Management | Manage contacts, segment lists, and track subscriber behavior. | Advanced contact management with list segmentation and tagging. |
| A/B Testing | Supports A/B testing for email campaigns. | Offers A/B testing for email subject lines and content. |
| Reporting and Analytics | Provides essential email performance data. | Comprehensive analytics with real-time tracking and reporting. |
| Integrations | Integrates with popular third-party apps and e-commerce platforms. | Offers a wide range of integrations, including e-commerce and social media. |
| Customer Support | Provides email support and knowledge base. | Offers phone support, live chat, email, and extensive resources. |
| Deliverability | Excellent deliverability rates. | Maintains strong deliverability rates with email authentication. |
| E-commerce Features | Basic e-commerce integration for online stores. | Strong e-commerce integration with tools like Shopify and WooCommerce. |
| Spam Testing | Basic spam testing tools. | Robust spam checking and compliance tools. |
| Free Plan | Offers a limited free plan with core features. | Provides a free trial, but no ongoing free plan. |
| Overall Popularity | Widely used by small to medium-sized businesses. | Trusted by businesses of all sizes, including larger enterprises. |
| Visit Website | Visit Website |
MailerLite vs Constant Contact: User-Friendliness
Both MailerLite and Constant Contact are easy-to-use email marketing tools, but I find MailerLite to be more intuitive and easier to use. The MailerLite homepage is clean and well-organized, with easy access to all the important features and functions. I really like the drag-and-drop email tool because it makes it easy to make beautiful and interesting emails even if you don’t know how to code.
| Feature | MailerLite | Constant Contact |
|---|---|---|
| User interface | Clean, organized, and easy to navigate | Cluttered and overwhelming, especially for beginners |
| Email editor | Drag-and-drop friendly | Not as drag-and-drop friendly |
| Knowledge base and support documentation | Comprehensive and easy to navigate | Not as comprehensive or easy to navigate |
Constant Contact’s layout is also easy to use, but I find it to be a bit more cluttered and confusing, especially for new users. The email writer isn’t as easy to use with drag-and-drop as MailerLite’s, and it can be hard to find certain features and functions. Overall, I think that MailerLite is the easier email marketing tool to use. Even a beginner can learn and use it quickly. Constant Contact is also a good choice, but it may be harder for newbies to learn.
MailerLite vs Constant Contact: Email Templates and Design
MailerLite has fewer themes than Constant Contact, but the ones it does have are more stylish and up-to-date. They can also be changed more, with more styles, colors, and designs to choose from. The drag-and-drop email tool in MailerLite is also a lot easier to use than the one in Constant Contact. It is easier to use and lets you make email designs that are more complicated and dynamic. Constant Contact has a bigger library of templates, but I find that the designs are less modern and less easy to change. The drag-and-drop tool in Constant Contact is also not as easy to use as the one in MailerLite.
MailerLite also has some tools that Constant Contact doesn’t have, like:
- The option to start from scratch when making custom email templates
- Email themes that can be saved and used again
- Having the option to send email templates to other sites
- The option to look at email templates on different devices before sending them
| Feature | MailerLite | Constant Contact |
|---|---|---|
| Number of templates | 100+ | 200+ |
| Template quality | Modern and stylish | More traditional |
| Drag-and-drop editor | User-friendly | Less user-friendly |
| Customization options | More | Less |
I am very happy with MailerLite’s email templates and design tools as a whole. The software is easier to use and more flexible than Constant Contact. MailerLite is a great email marketing platform with great email themes and design tools.
MailerLite vs Constant Contact: Email Deliverability and Reporting
Both MailerLite and Constant Contact have good delivery rates for emails, but MailerLite has a slight edge most of the time. From my own experience, MailerLite emails are more likely to make it to the inboxes of my subscribers than emails from other email marketing tools. Both MailerLite and Constant Contact have a number of reporting tools that can help you see how well your email efforts are doing. I think that MailerLite’s reporting tools are more complete and easy to use. You can see thorough reports on open rates, click-through rates, bounce rates, unsubscribe rates, and more.
| Feature | MailerLite | Constant Contact |
|---|---|---|
| Email deliverability | High | High |
| Reporting features | Comprehensive and easy to use | Good, but not as comprehensive as MailerLite |
I’ve been using MailerLite to sell my business via email for more than a year, and I’m very happy with how well it delivers emails. ISPs have never sent my emails to spam or stopped them. I also like how MailerLite lets me see reports. They cover a lot of ground and are easy to use. I can quickly see how well my email efforts are doing and make changes if I need to.
I’ve also used Constant Contact in the past, and I found that its email delivery was also good. But I liked the reporting tools of MailerLite better. Overall, I’d suggest MailerLite to anyone who wants an email marketing platform with great features for sending and tracking emails.
MailerLite vs Constant Contact: Integrations
Integrations are one of the most important things to look for in an email marketing tool. Integrations let you connect your email marketing platform to other tools and apps you use, like your CRM, website, and e-commerce platform. This can help you organize your tasks and automate them to save time and effort.
Both MailerLite and Constant Contact have a lot of different ways to connect. But from my own experience, I’ve found that MailerLite’s interfaces are easier to use and set up. For example, I was able to link my MailerLite account to my WordPress website with just a few clicks and without having to write any code.
| Feature | MailerLite | Constant Contact |
|---|---|---|
| Number of integrations | 130+ | 400+ |
| Zapier integration | Yes | Yes |
| WordPress integration | Yes | Yes |
| Shopify integration | Yes | Yes |
| Other popular integrations | Mailchimp, WooCommerce, PayPal, Salesforce, Google Analytics | Mailchimp, WooCommerce, PayPal, Salesforce, Google Analytics |
MailerLite’s connections are also great because they are always being updated and new ones are being added all the time. For example, MailerLite recently added a connection with Zapier, which lets you connect MailerLite to over 2,000 other tools and software.
MailerLite: Pros and Cons
Pros
- User-friendly interface, ideal for beginners.
- Good email deliverability.
- Basic automation for simple workflows.
- Suitable for small businesses and startups.
Cons
- Basic reporting and analytics.
- Limited e-commerce integration.
Constant Contact: Pros and Cons
Pros
- Comprehensive feature set with advanced automation.
- Strong customer support, including phone assistance.
- Robust e-commerce integration options.
- In-depth reporting and analytics.
Cons
- Learning curve for beginners.
- More complex interface.
MailerLite vs Constant Contact: which one should you consider?
You should choose between MailerLite and Constant Contact based on your email marketing goals and your budget. MailerLite is a great choice for small businesses and new companies that don’t have a lot of money. It has features that are competitive, design tools that are easy to use, and price plans that are affordable. This makes it a good choice for people on a tight budget.
On the other hand, bigger businesses and organizations like Constant Contact because it is a strong platform. It has more features, such as more advanced automation and integration choices. Even though it costs more, Constant Contact has a good reputation for being able to deliver and helping customers. Think about the size of your business, your email marketing goals, and your budget to figure out which tool will work best for you.
FAQs
Its strong points are the easy-to-use drag-and-drop builder and the fact that emails can be sent. Still, MailerLite has some downsides, like the fact that it doesn’t have advanced features like advanced automations and reports, and that the free plan isn’t as good as the paid plans.
Constant Contact is a tool that helps small businesses with their email marketing. It can automate and personalize emails so that they reach the right customer at the right time.
