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Mailerlite vs ConvertKit: which email marketing platform is best?

MailerLite markets emails, while ConvertKit automates and manages creators' emails.

In a sea of endless choices for email marketing automation, businesses and creators are looking for ways to make things simple and flexible. Many of us look for an email marketing tool that offers the “complete package.” This is especially true if you own a small business and don’t have a lot of time to spend on a complicated email marketing plan.

But if you choose a full deal, you might get features that are hard to use or pay for things that your business doesn’t need yet. MailerLite and ConvertKit are both great options for people who want a modern email marketing service because they offer simple but powerful packages.

Mailerlite vs ConvertKit: Pricing

It’s great for small businesses and startups who want to buy an email marketing suite but don’t want to spend a lot of money. MailerLite gives you 1,000 users or contacts and 12,000 emails per month. You can also add more followers, more email addresses, and live chat by upgrading your plans.

On the other hand, ConvertKit also has a free plan that lets you handle up to 1000 users. You can use the plan to get started and then assess the marketing tool. Prices start at $29 if you want to change your marketing plan. One good thing is that you can try out their paid features during the 30-day trial. ConvertKit is great for people who make content, and it is especially made for writers and business owners.

Mailerlite vs ConvertKit Comparison Table

This MailerLite vs. ConvertKit comparison table outlines key distinctions. While MailerLite offers affordability and simplicity, ConvertKit excels in advanced automation and personalization for creators and marketers seeking robust email marketing solutions.

PricingOffers a free plan with limited features.Starts with a free plan for up to 1,000 subscribers.
Subscriber LimitPricing tiers based on subscribers.Pricing tiers based on subscribers.
Email TemplatesProvides a variety of customizable templates.Offers a range of customizable templates.
AutomationIncludes automation workflows for email sequences.Offers advanced automation features for segmenting and personalization.
Landing PagesOffers basic landing page creation tools.Provides a landing page builder.
FormsSupports customizable sign-up forms.Offers customizable forms for lead generation.
A/B TestingAllows A/B testing for email campaigns.Offers A/B testing for email campaigns.
Email DeliverabilityMaintains good deliverability rates.Emphasizes email deliverability and sender reputation.
SegmentationProvides basic list segmentation.Offers advanced subscriber tagging and segmentation.
IntegrationsIntegrates with various third-party apps.Offers a range of third-party integrations.
ReportingProvides basic email performance reports.Offers detailed reporting and analytics.
SupportOffers email support and knowledge base.Provides email support and knowledge base.
E-commerce IntegrationIntegrates with e-commerce platforms.Offers e-commerce integration capabilities.
User-FriendlinessKnown for its user-friendly interface.Known for its user-friendly interface.
Visit WebsiteVisit Website

Mailerlite vs ConvertKit: User interface and ease of use

Mailerlite vs ConvertKit

MailerLite’s user interface is clean and simple, making it easy to get around. The screen is well put together and makes it easy to get to all the important features. With a drag-and-drop editor and a number of ready-made templates, it’s also easy to make and send email messages.

ConvertKit’s user interface is more complicated than MailerLite’s, but it’s still pretty easy to use. The dashboard isn’t as busy as MailerLite’s, but it can be harder to find certain tools. ConvertKit also makes it harder to make and send email campaigns, but it has more features and customization choices.

InterfaceBasic, clutteredModern, streamlined
Ease of useGoodVery good
Creating email campaignsEasyVery easy
Managing landing pagesEasyVery easy
Creating automation sequencesEasyVery easy

I think MailerLite is easier to use than ConvertKit as a whole. It’s better for beginners because the user interface is easier to understand and the campaign tool is easier to use. But if you want more features and ways to change things, ConvertKit might be a better pick.

Mailerlite vs ConvertKit: Email Automation and Campaigns

MailerLite’s email system works well enough, but it can be hard to set up and can be a bit clunky. On the other hand, ConvertKit’s automation is both easy and powerful to use. You can easily make complicated automations, and there are a lot of automations already made that you can use as a starting point.

For example, with ConvertKit, you can set up an automation that sends a welcome email and a number of emails over the next few weeks to introduce new subscribers to your business and content. You can also set up automations to divide your subscribers into groups based on their hobbies or actions and send them emails that are more relevant to them.

It’s easy to make and send email campaigns with MailerLite, but they don’t have some of the tools that I find most useful in ConvertKit. For example, you can split test your ads with ConvertKit to see which ones work best. You can also make landing pages and sign-up forms with ConvertKit.

Automation featuresBasicAdvanced
Email segmentationGoodExcellent
Email templatesGoodExcellent
Customer supportGoodExcellent
PricingAffordableMore expensive
Drag-and-drop email editorYesNo
Free planYesNo

I used to send a weekly email message to everyone who had signed up for it. But I soon understood that this wasn’t the best way to get my point across. Everyone doesn’t like the same things, after all. So I started using ConvertKit to divide my users into groups based on what they liked and how they acted.

Now, I send different email messages to different groups of people who have signed up for them. For example, I send a different newsletter to my subscribers who are interested in email marketing than I do to those who are interested in writing. My open rates and click-through rates have gone up a lot since I started using ConvertKit. And my email marketing is getting me more sales than ever before.

Mailerlite vs ConvertKit: Template and Design Options

Mailerlite vs ConvertKit

Both MailerLite and ConvertKit have a wide range of email templates and design choices. But I’ve found that MailerLite’s email writer is easier to use and makes more sense. It also has more templates to choose from, like landing page templates and pop-up form templates.

MailerLite makes it easy to change the look of your emails by letting you drag and drop parts, add pictures and videos, and change the colors and fonts. You can also start from scratch and make your own themes. ConvertKit also has a good selection of email themes, but the editor is not as easy to use as MailerLite’s. ConvertKit also makes it harder to change the templates to fit your needs.

Number of email templatesSmaller selectionLarger selection
Email template customizationVery customizableLess customizable, but more options for HTML and CSS
Email template responsivenessAll templates are responsiveNot all templates are responsive
Number of landing page templatesSmaller selectionLarger selection
Landing page template customizationMore customizableLess customizable, but easier for users who are not familiar with HTML and CSS

I’ve been using MailerLite for more than a year, and its templates and design choices have really impressed me. I was able to make beautiful and interesting emails even though I had never done email creation before.

I have also used ConvertKit in the past, but I found that its template and design choices were not as easy to use or intuitive as MailerLite’s. I also found that ConvertKit made it harder to change the themes. Overall, MailerLite is a great choice if you want an email marketing platform with a lot of template and design possibilities.

Mailerlite vs ConvertKit: Integrations

I’ve used both MailerLite and ConvertKit a lot, and I can tell you that they both offer a wide range of connections with popular third-party tools. This makes it easy to automate your marketing and sales workflows and get the most out of your email marketing tool. With over 100 integrations, MailerLite has a small edge when it comes to the number of integrations it offers. But ConvertKit’s connections are stronger and easier to use in general.


  • Zapier: Zapier is a powerful workflow tool that lets you connect MailerLite to hundreds of other apps. This makes it easy to set up complex automations without having to write any code.
  • Shopify: If you have a Shopify shop, you can use the MailerLite integration to add subscribers to your list and send them automated emails based on what they’ve bought.
  • WordPress: The MailerLite WordPress plugin makes it easy to add signup forms and email popups to your website. It also lets you divide your users into groups based on what they do on WordPress.


  • Landing pages: You can make landing pages right on the ConvertKit app. This makes it easy and quick to make and start new marketing efforts.
  • Facebook Custom groups: You can make custom groups on Facebook based on your email list by using the ConvertKit integration. This gives you a better way to focus your Facebook ads.
  • Subscriber scoring: With ConvertKit, you can give your users a score based on how often they open your emails and visit your website. This makes it easy to figure out which subscribers are the most valuable and send them more relevant material.

Overall, I think that ConvertKit’s connections are better than those of MailChimp. But MailerLite is a good choice if you’re on a tight budget or need a platform with a feature that ConvertKit doesn’t have.

MailerLite: Pros and Cons


  • Affordable pricing, even for large lists.
  • User-friendly interface for beginners.
  • Provides a free plan with basic features.


  • Basic reporting and analytics.

ConvertKit: Pros and Cons


  • Advanced automation for personalized marketing.
  • Excellent subscriber tagging and segmentation.
  • Robust reporting and analytics tools.


  • Learning curve for beginners.

Mailerlite vs ConvertKit: which one should you consider?

Whether you should use Mailerlite or ConvertKit relies on your needs. Mailerlite has affordable prices and a good set of tools for marketers and small businesses who want to save money. It’s easy to use, so it’s good for people who are just starting out. But it might not have some of the most powerful automation features.

On the other hand, ConvertKit is a strong choice for professional bloggers, content creators, and companies that need advanced automation and segmentation. It’s easy to use and has strong automation tools that help you make effective personalized campaigns. But compared to Mailerlite, it’s more expensive. In the end, your choice should depend on how much money you have and how complicated your email marketing needs are.


Is MailerLite better than ConvertKit?

Mailerlite is the best tool if you want to spend the least amount of money. Convertkit is a good choice if you want a powerful way to automate your newsletter and tag and group your followers.

Is MailerLite any good?

MailerLite is one of the best and easiest to use email marketing programs. It lets you make newsletters, build websites and landing pages, and sell products through e-commerce. Since the features go beyond email marketing, users can collect data from all channels and send emails that are more specific.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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