ArticleVersusMicroStrategy vs Qlik Sense: which BI tool is right for you?

MicroStrategy vs Qlik Sense: which BI tool is right for you?

Qlik Sense is a leader in interactive data visualization and exploration, whereas MicroStrategy provides business intelligence.

Business Intelligence (BI) tools are important in the business world of today. They play a key part in collecting, processing, analyzing, and visualizing data so that organizations can get insights they can act on. BI tools are very important because they help businesses make choices based on data, improve operations, and gain a competitive edge in a world where data is the most important thing. By turning raw data into useful information, these tools make strategy planning easier, improve performance, and let people make decisions based on accurate information.

MicroStrategy and Qlik Sense are two big names when it comes to Business Intelligence tools. MicroStrategy is a full-featured business intelligence (BI) program that is known for its strong analytics and data visualization tools. It gives users the ability to make interactive dashboards, do advanced analytics, and share insights with the rest of the company.

On the other hand, Qlik Sense is good at making data easy to explore and see. This makes it easy for users to find patterns and trends in data. It has great drag-and-drop tools that are easy to use, and it has powerful self-service analytics. MicroStrategy has a wide range of BI features, but Qlik Sense stands out because it makes data analysis easy and interesting to look at. This makes it good for users of all skill levels.

MicroStrategy vs Qlik Sense Comparison Table

The table between MicroStrategy and Qlik Sense shows the changes in how data is shown, how it can be used, how secure it is, and how it can be used. In the area of business intelligence and analytics, each has its own strengths that meet different company needs and preferences.

FeatureMicroStrategyQlik Sense
Data VisualizationOffers a wide range of visualization options.Known for its interactive and intuitive visualizations.
Data ConnectivityConnects to a variety of data sources and databases.Supports numerous data sources and APIs.
User-Friendly InterfaceProvides a user-friendly interface for non-technical users.Focuses on ease of use and self-service analytics.
Mobile AccessibilityOffers robust mobile support with responsive designs.Mobile-friendly with offline access capabilities.
Data PreparationProvides data preparation and transformation features.Offers data transformation and cleaning capabilities.
ScalabilitySuitable for both small and large enterprises.Scalable for businesses of all sizes.
SecurityOffers comprehensive security features and role-based access control.Provides advanced security options and encryption.
Deployment OptionsCan be deployed on-premises or in the cloud.Offers both on-premises and cloud deployment options.
Licensing ModelUses a traditional licensing model.Utilizes a subscription-based pricing model.
CustomizationHighly customizable with extensive APIs and SDKs.Allows for customization through extensions and APIs.
AI and Machine LearningIntegrates AI and machine learning for advanced analytics.Supports AI-driven insights and predictive analytics.
Community SupportActive user community and support resources available.Boasts a strong user community and support ecosystem.
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MicroStrategy vs Qlik Sense: User-Friendliness and Ease of Use

MicroStrategy vs Qlik Sense

MicroStrategy is known for its strong analytics, but new users may have a harder time getting started. But its large number of features and powerful data modeling tools are great for more advanced users, making it a great choice for businesses that want to learn more. On the other hand, Qlik Sense is known for having a layout that is easy to understand and use.

Its drag-and-drop graphics, self-service options, and associative data model make it usable by a wider range of people, even those who don’t know much about technology. This makes it easy for business users to make their own reports and dashboards without having to rely on IT teams too much.

MicroStrategy vs Qlik Sense: Data Visualization and Dashboarding

Both platforms do a great job of turning complicated data into insightful images that help people make better decisions. MicroStrategy has a drag-and-drop interface that makes it easy for anyone to make dynamic dashboards. It has a library of more than 300 built-in graphics that can be used to show data in different ways. Also, MicroStrategy’s Dossier tool lets users combine multiple dashboards into a single story, which makes data better for telling stories.

On the other hand, Qlik Sense sticks out because it has an Associative Engine that lets users explore data in a dynamic way. Its unique way of visualizing data, called “associative analysis,” lets users study data relationships in a natural way, revealing insights that were previously hidden. Qlik Sense also gives you a lot of ways to see your data and lets you use custom tools to make dashboards that fit your needs.

MicroStrategy vs Qlik Sense: Data Integration and ETL Capabilities

MicroStrategy has a full data integration suite with connections to many different sources of data. Its ETL features are built right into the platform, so users can change data and clean it up without leaving the MicroStrategy setting. The tool supports data modeling, ETL processes, and “wrangling” data, which makes it easy for users to get data ready for analysis. It also has powerful data governance features that make sure data is consistent and of good quality.

On the other hand, Qlik Sense’s data integration and ETL features are mostly handled by Qlik’s data connectors and transformation scripts. Even though it may not have as much ETL features as MicroStrategy, it is great at putting data together and processing data in memory. Users can easily make associative data models with Qlik Sense. This is a unique way to study and link data from different sources without having to go through long ETL processes.

MicroStrategy vs Qlik Sense: Scalability and Performance

MicroStrategy vs Qlik Sense

MicroStrategy is known for being able to handle big amounts of data and users. This makes it perfect for large businesses that need complex analytics. Its in-memory technology and smart caching make sure that even when working with large files, response times are quick.

Qlik Sense, on the other hand, has great scalability and a modern, associative data model that lets users explore data easily. Even though it may not be as scalable as MicroStrategy for very large companies, it works very well for most organizations. The in-memory engine of Qlik speeds up the recovery of data so that insights can be gained quickly.

MicroStrategy vs Qlik Sense: Customization and Extensibility

MicroStrategy is highly customizable, so users can tweak reports, graphs, and visualizations to meet their specific needs. It has a powerful SDK (Software Development Kit) that lets developers make their own extensions and easily combine tools from other sources. This amount of adaptability is especially helpful for businesses that want to make their own analytics solutions.

Qlik Sense, on the other hand, has an easy-to-use interface that lets people who aren’t tech experts make their own dashboards and results. Even though it may not be as customizable as MicroStrategy, there are still plenty of ways to change and add to its functions through scripting and plugins.

MicroStrategy vs Qlik Sense: Support and Training Options

MicroStrategy provides full help through email, phone, and a community forum, among other ways. They offer a lot of documentation and paid training programs, like instructor-led classes and online modules that you can go through at your own pace. The support environment for MicroStrategy makes sure that users can get help when they need it and keep improving their skills.

On the other hand, Qlik Sense has strong support through a wide range of outlets and a busy online community. They also offer different kinds of training, like self-paced online classes and training with an instructor. With Qlik Sense’s training classes, users can learn how to analyze and display data well.

MicroStrategy: Pros and Cons


  • Robust data visualization options.
  • Scalable for both small and large enterprises.
  • Comprehensive security features.


  • Steeper learning curve.
  • Less intuitive for non-technical users.

Qlik Sense: Pros and Cons


  • Intuitive, user-friendly interface.
  • Flexible pricing with subscription-based model.
  • Strong user community and support.


  • Limited data preparation capabilities.
  • May require extensions for advanced customizations.

MicroStrategy vs Qlik Sense: which one should you consider?

Your business goals and priorities will help you decide between MicroStrategy and Qlik Sense. MicroStrategy is known for its strong data governance, security features, and ability to grow. This makes it a good choice for big businesses that need to manage a lot of complex data. It lets you do a lot of different things with smart analytics and data visualization.

On the other hand, Qlik Sense is great at data analysis and visualization because it is self-service and easy to use. This makes it a popular choice for businesses that want to be flexible and easy to use. It’s perfect for businesses that want to give more people the power to make quick choices based on data. In the end, your choice should be based on how well it fits with your organization’s goals, budget, and current technology stack. Both tools have their own strengths and can be very useful when used correctly.


What is the difference between MicroStrategy and Qlik Sense?

MicroStrategy is a BI solution that businesses should think about, especially if they want a web-based tool with good reporting features and an easy-to-use interface. Qlik Sense is a strong business intelligence (BI) app that runs in the cloud and does quick, insightful analytics.

What is MicroStrategy good for?

MicroStrategy Mobile lets businesses make custom business apps quickly. These apps can combine analytics with transactions, multimedia, and custom processes and send them to mobile devices.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.
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