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ArticleVersusOntraport vs ActiveCampaign: which CRM software is right for you?

Ontraport vs ActiveCampaign: which CRM software is right for you?

ActiveCampaign specialises in email marketing and automation, while Ontraport offers all-in-one marketing automation.

Ontraport and ActiveCampaign are two well-known marketing automation platforms that help businesses manage and automate their marketing activities more effectively. They are all-in-one ways to improve customer engagement, make marketing efforts more efficient, and drive growth. Ontraport is a tool for both marketing automation and customer relationship management (CRM). It’s important because it can combine different marketing tasks, like email marketing, lead management, sales automation, and analytics, into a single tool without any problems.

This all-around approach helps businesses keep their customer data in one place and automate complex marketing processes. On the other hand, ActiveCampaign is all about email marketing and automation. It does a great job of sending out personalized and targeted email messages, which makes it a good choice for businesses whose main strategy is email marketing. The most important thing about ActiveCampaign is its easy-to-use automation builder, which lets businesses create complex automated processes based on how customers act.

Ontraport vs ActiveCampaign Comparison table

This table shows the differences between Ontraport and ActiveCampaign in terms of price, marketing automation, customer relationship management, and more. It helps businesses choose the best marketing and automation tool for their needs.

Email MarketingYes, with customizable templates and automation.Yes, with advanced automation and A/B testing.
Marketing AutomationRobust automation with triggers and sequences.Comprehensive automation with visual workflows.
CRMIntegrated CRM for contact management.CRM features for lead and contact tracking.
Sales AutomationIncludes sales pipeline and task management.Sales automation tools with lead scoring.
E-commerce IntegrationSupports e-commerce with payment processing.Integrates with e-commerce platforms like Shopify.
Lead ScoringAdvanced lead scoring based on behavior and demographics.Lead scoring based on engagement and behavior.
A/B TestingAvailable for email campaigns and pages.A/B testing for emails and automation workflows.
Landing Page BuilderIncludes a basic landing page builder.Offers a feature-rich landing page builder.
Reporting and AnalyticsProvides detailed reporting on campaigns and sales.Offers analytics on email and automation performance.
Integration EcosystemIntegrates with a range of third-party apps and services.Offers extensive integrations with popular tools.
Customer SupportPhone and email support, knowledge base.Email and chat support, extensive knowledge base.
Ease of UseCan have a steeper learning curve due to complexity.User-friendly interface, easier for beginners.
Customer SizePrimarily for small to medium-sized businesses.Suits businesses of all sizes, from small to enterprise.
Free TrialOffers a 14-day free trial.Provides a 14-day free trial with limited features.
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Ontraport vs ActiveCampaign: Ease of Use

Ontraport vs ActiveCampaign

I’ve used both Ontraport and ActiveCampaign for my businesses, and ActiveCampaign is easier to use most of the time. The design is easier to use, and setting up a new account is simpler. ActiveCampaign has a built-in tour that shows you how to use the basics of the website, and the Internet has a lot of useful information.

On the other hand, Ontraport has a more complicated layout. At first, it can be hard to find your way around, and there aren’t as many tools to help you out online. On top of that, Ontraport is harder to learn than ActiveCampaign.

Ontraport vs ActiveCampaign: Email Marketing

I’ve used both Ontraport and ActiveCampaign for email marketing as a marketing manager. Both platforms have a lot of features, but I’ve found that Ontraport fits my wants better. Ontraport’s email marketing tools are easier to use and make more sense. The campaign builder is easy to use, and the drag-and-drop interface makes it easy to make programs that do a lot of different things.

Ontraport also has a number of well-designed email themes that are easy to change. The email marketing tools in ActiveCampaign are more powerful, but they can be harder to use. The campaign builder is more complicated, and without some technical know-how, it can be hard to make complex ads. Ontraport also has more email themes than ActiveCampaign.

Ontraport vs ActiveCampaign: Integrations and Add-Ons

Ontraport vs ActiveCampaign

ActiveCampaign has more native integrations than Ontraport, but Ontraport has a strong API that lets you connect to almost any other program. This makes Ontraport a good choice for businesses that need to connect with a lot of different tools from other companies. ActiveCampaign has a much bigger library of native connections, with over 700 apps and services that can be used with it. This makes it easy to link ActiveCampaign to the tools and processes you already use.

ActiveCampaign also has a number of add-ons, such as e-commerce connections, CRM integrations, and sales automation tools, that can be used to expand the platform’s capabilities. I’ve used both Ontraport and ActiveCampaign in my own business, and when it comes to integrations and add-ons, I’ve found that each tool has its own pros and cons. I found that the API for Ontraport was very powerful and easy to use. I was able to connect my CRM system, payment processor, and email marketing software to Ontraport.

But I did find that Ontraport’s built-in connections weren’t as good as I would have liked. For example, there was no native integration with Shopify, which is the e-commerce site I use. To link Shopify to Ontraport, I had to use a third-party Zapier connection. I was very impressed by ActiveCampaign’s library of native connections. I didn’t have to use any third-party connection services to connect ActiveCampaign to the third-party tools I needed for my business. For example, ActiveCampaign has a built-in integration with Shopify, which made it easy for me to sync my product catalog and customer info between the two platforms.

Ontraport vs ActiveCampaign: Reporting and Analytics

From what I’ve seen, Ontraport’s reports and analytics are better than ActiveCampaign’s. Ontraport has a number of customizable reports that can be used to track measures like open rates, click-through rates, conversion rates, and return on investment (ROI). ActiveCampaign also has some reporting tools, but they are not as complete as Ontraport’s. One thing I like most about Ontraport’s reports is how detailed it is. I can look at my data in more detail to find out how individual campaigns, emails, and landing pages are doing. This knowledge is very helpful for figuring out how I can make my marketing campaigns better.

I also like how easy it is to report with Ontraport. The reports are clear and to the point, and I can quickly export the data to Excel to look at it in more depth. Ontraport’s data is more detailed and easier to use than ActiveCampaign’s. Not all of the results are clear and easy to understand, and it can be hard to export the data to Excel. I think that Ontraport has the best reports and analytics overall. Ontraport’s data is more thorough, detailed, and easy to use than that of ActiveCampaign.

Ontraport: Pros and Cons


  • Robust marketing automation.
  • Integrated CRM for comprehensive contact management.
  • Advanced lead scoring.
  • Suitable for small to medium-sized businesses.


  • Limited A/B testing features.
  • Basic landing page builder.

ActiveCampaign: Pros and Cons


  • User-friendly interface.
  • Extensive email and automation capabilities.
  • Versatile for businesses of all sizes.
  • Rich integration ecosystem.


  • Reporting could be more comprehensive.
  • Advanced features may require additional costs.

Ontraport vs ActiveCampaign: which one should you consider?

Whether you choose Ontraport or ActiveCampaign relies on the needs of your business. Ontraport has powerful CRM and marketing automation features, making it a great choice for businesses that want a sales and marketing system that does everything in one place. It does a great job of managing customer interactions and gives you a lot of ways to customize it. ActiveCampaign, on the other hand, is known for its powerful email marketing and automation features.

This makes it a top choice for businesses that focus a lot on email campaigns and segmentation. The price structures of both sites are similar. To decide, think about what’s most important to you. If you need a full-featured CRM, Ontraport might be the better choice, but ActiveCampaign is probably the better choice for advanced email marketing.


What is Ontraport used for?

Ontraport is a CRM and management platform made for businesses that are ready to grow. It gives you all the tools you need to sell, market, and run your business online, all in one app.

What is ActiveCampaign best for?

ActiveCampaign is a strong tool for automating email marketing and marketing to both B2C and B2B clients. Companies that have some experience with email marketing or are ready to take their efforts to the next level and start using a marketing automation tool are the ones we suggest ActiveCampaign to.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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