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ArticleVersusOntraport vs ClickFunnels: which is best for you?

Ontraport vs ClickFunnels: which is best for you?

Ontraport specializes in complex marketing automation, while ClickFunnels builds sales funnels and landing sites.

Ontraport and ClickFunnels are both important tools in the world of online marketing and sales automation, but they are different and each do something different. In the fast-paced modern world, you can’t say enough about how important they are. Ontraport is mostly an advanced marketing automation platform that gives businesses the tools they need to build and run complex marketing campaigns. It has tools like email marketing, customer relationship management (CRM), and deep analytics.

Ontraport is a great tool that helps businesses streamline their marketing efforts, follow up with leads, and send out highly personalized content. This leads to more sales and keeps customers coming back. ClickFunnels, on the other hand, focuses on making sales pipelines and landing pages that generate leads and turn them into sales. It makes it easier for businesses to find leads, sell goods, and get more customers by making it easier to build and optimize sales funnels.

Ontraport vs ClickFunnels Comparison Table

This table shows the differences between Ontraport and ClickFunnels. Ontraport is great at marketing automation, CRM, and complicated workflows, while ClickFunnels is great at making sales funnels with features that are easy to use and prices that are reasonable. Choose based on the needs of your business.

Primary FocusMarketing automation, CRM, and business automation.Sales funnels, landing pages, and sales automation.
Ease of UseRequires a learning curve; robust but complex.User-friendly with a focus on simplicity.
Sales FunnelsLimited compared to ClickFunnels.Specializes in creating and optimizing funnels.
Landing Page BuilderBasic landing page builder included.Offers a powerful and intuitive page builder.
Email MarketingRobust email marketing automation capabilities.Offers email marketing features but less robust.
Automation WorkflowsAdvanced automation features for complex workflows.Streamlined automation for sales funnels.
CRM CapabilitiesStrong CRM with contact management and lead scoring.Limited CRM features compared to Ontraport.
Payment ProcessingSupports payments but less emphasis on eCommerce.Integrates with multiple payment gateways.
Affiliate ManagementIncludes affiliate management features.Offers basic affiliate management capabilities.
Analytics and ReportingProvides in-depth analytics and reporting tools.Offers analytics but may be less comprehensive.
Integration OptionsIntegrates with various third-party tools and apps.Supports integrations but may require Zapier.
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Ontraport vs ClickFunnels: Ease of Use and User Interface

Ontraport vs ClickFunnels

The dashboard for Ontraport is clean and well-organized, so it’s easy to find the tools you need. The drag-and-drop funnel maker is easy for even new users to understand and use. I also liked how well-made and easy to change the email marketing templates were. The dashboard for ClickFunnels is also clean and well-organized, but I found it to be a bit more crowded than the dashboard for Ontraport. The funnel builder is also very powerful, but it can be harder for newbies to use.

I also thought that the email marketing themes were less flexible than those of Ontraport. Overall, I thought that Ontraport was an easier tool to use for both new and experienced users. The dashboard is simple to use, the funnel builder is easy to understand, and the email marketing designs look good.

Ontraport vs ClickFunnels: Integrations and Third-Party Tools

Both Ontraport and ClickFunnels have a wide range of integrations and third-party tools, but there are some key differences between the two systems.

Ontraport works with more than 200 third-party tools right out of the box. These include major payment processors, email marketing services, and CRM platforms. Ontraport also has a powerful API that lets you connect it to any other third-party tool you need. From my own experience, I’ve found that Ontraport’s integrations are effective and easy to use. I’ve also found that when I have questions about connections, the Ontraport team is quick to answer and very helpful.

ClickFunnels doesn’t have as many built-in connections as Ontraport, but you can use Zapier to connect it to a wide range of third-party tools. Zapier is a popular tool for automating tasks that lets you connect different apps and services. Zapier is a powerful tool, but it can be harder to use than the connections that come with Ontraport. I’ve also found that Zapier integrations aren’t always as solid as the ones that come with Ontraport.

Overall, I like Ontraport’s third-party tools and connections better than ClickFunnels’. I’ve found that the interfaces in Ontraport are easier to use, more reliable, and more complete.

Ontraport vs ClickFunnels: Sales Funnel Creation and Management

Ontraport vs ClickFunnels

ClickFunnels is a great tool for people who are just getting started and want to make sales funnels quickly and easily. It has a drag-and-drop design that makes it simple to make landing pages and sales pages that look great. You can also get started quickly with ClickFunnels by using its themes and pre-built funnels. But when it comes to managing sales funnels, I found that ClickFunnels is not as good as Ontraport. ClickFunnels doesn’t have as many options for lead nurture and automation.

For example, ClickFunnels doesn’t have a CRM system or a system for keeping track of tasks. Ontraport is a better tool for managing sales funnels than ClickFunnels. It has many tools for automation, nurturing leads, and CRM. Ontraport’s reporting method is also better than that of ClickFunnels. When it came to making and handling complex sales funnels, I found that Ontraport was easier to use than ClickFunnels. Ontraport’s prices are also more open than ClickFunnels’. Overall, I think Ontraport is a better choice than ClickFunnels for businesses that need a strong tool for making and managing sales funnels.

Ontraport vs ClickFunnels: A/B Testing and Split Testing

As a marketer, I’ve done A/B testing and split testing with both Ontraport and ClickFunnels. From what I’ve seen, Ontraport’s split testing is more solid. I can split test landing pages, emails, forms, SMS, and even ads that follow people around the web. I can also test different parts of my marketing funnels, like the title, the body copy, or the “Call to Action” button.

On the other hand, I can only split test landing pages and channels with ClickFunnels. I can’t put letters or other marketing materials through a split test. One of the benefits of Ontraport’s split testing is that I can make different versions of my marketing assets and try them all at once. This lets me get more information and make better choices about which assets are doing the best.

I can only test two versions of my landing pages and channels at a time with ClickFunnels. This means that it might take longer to get results that are statistically important. Overall, I’ve found that Ontraport is a better choice for marketers who want a more complete split testing feature. It lets me try more marketing materials, more versions of each marketing material, and more than two marketing materials at once.

Ontraport: Pros and Cons


  • Advanced marketing automation.
  • Strong CRM capabilities.
  • Robust email marketing.
  • Comprehensive analytics.


  • Steeper learning curve.
  • Limited focus on sales funnels.

ClickFunnels: Pros and Cons


  • User-friendly interface.
  • Specialized in sales funnels.
  • Affordable pricing options.
  • Powerful landing page builder.


  • Limited CRM features.
  • Less comprehensive analytics.

Ontraport vs ClickFunnels: which one should you consider?

In the end, the choice between Ontraport and ClickFunnels comes down to your business’s wants and goals. Ontraport is a powerful marketing automation platform that excels at advanced CRM features. This makes it perfect for businesses that want to handle their relationships with customers in a comprehensive way.

On the other hand, ClickFunnels is known for being easy to use and focused on making sales funnels quickly that sell well. Ontraport might be a better choice if you need advanced marketing automation and CRM tools. But if you want an easy-to-use way to build sales funnels and landing pages, ClickFunnels may be a better choice. Carefully look at your needs and budget so that you can make a decision that fits in with your business goals.


What is Ontraport used for?

Ontraport is a CRM and management platform made for businesses that are ready to grow. It gives you all the tools you need to sell, market, and run your business online, all in one app.

What does ClickFunnels do?

A ClickFunnels is a way for small businesses to sell their goods online. It is an integrated marketing solution. It can be used to build websites or landing pages, get leads, and make sales, among other things. It can also give you a content management system, an email autoresponder, a shopping cart, and other business tools.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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