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Semrush vs Similarweb: which is the best SEO tool for you?

Similarweb tracks website traffic and performance, whereas SEMrush handles SEO and internet marketing.

How do you pick which SEO tool to use when there are so many to choose from? You’ve come to the right place if this question is bothering you. Today, I’m going to compare Semrush and Similarweb in great detail. When it first came out in 2008, Semrush only had tools for keyword study and ranking. Semrush’s toolbox, on the other hand, now has more than 50 digital marketing tools, such as SEO, paid ads, social media, content marketing, and more.

Similarweb is a web tracking tool that a lot of people use. Similarweb was released in 2007, and it lets users look at how websites are doing, how their rivals are doing, who their audience is, where their traffic comes from, and other website metrics. Here is a quick summary of the pros and cons, the unique features of each tool, and my honest opinion as a user of both Semrush and Similarweb to help you choose the best tool fast.

Semrush vs Similarweb: Pricing

Even though Similarweb’s traffic analysis reports are more detailed, you can only see statistics from the last three months. Usually, this isn’t enough information for an SEO. If you upgrade to the custom price plan, you can see the data for up to three years, but it will cost you a lot.Keep in mind that Semrush gets information about web traffic from different clickstream providers, but its measures are only close estimates. At any given time, only one person can view and use Semrush and Similarweb.

If you want to add more people to the account, the price for the Semrush Pro plan starts at $45 per month per user. Similarweb doesn’t let you add more users. But if you have more than five user seats, you can choose your own price plan. If you pay $399 per month for the Professional plan, Similarweb can also show you where your website’s traffic is coming from for up to six months. Similarweb, unlike Semrush, shows how traffic is spread across devices and social media, which is especially helpful for e-commerce websites.

Semrush vs Similarweb Comparison Table

This table shows the main differences between SEMrush and Similarweb. Similarweb is better at traffic data and analyzing competitors than SEMrush is at SEO and content tools. Choose based on what you need for your internet marketing.

Website Analytics✔️ Comprehensive website performance insights.✔️ Website traffic data, including demographics.
Keyword Research✔️ Extensive keyword analysis and tracking tools.❌ Limited keyword research capabilities.
Backlink Analysis✔️ In-depth backlink data and link-building tools.❌ Limited backlink analysis.
Competitor Analysis✔️ Detailed competitor research and benchmarking.✔️ Competitive website analysis.
SEO Recommendations✔️ Provides actionable SEO improvement suggestions.❌ Focuses less on SEO recommendations.
PPC Advertising✔️ PPC keyword research and ad campaign analysis.❌ Offers limited insights into PPC campaigns.
Content Marketing Tools✔️ Content audit, topic research, and SEO writing.❌ Limited content marketing features.
Traffic Sources❌ Doesn’t provide detailed traffic source data.✔️ Offers insights into traffic origins.
Mobile App Data❌ No mobile app analytics.✔️ Mobile app performance data available.
Social Media Metrics✔️ Social media analytics and post tracking.❌ Limited social media insights.
User Experience✔️ User-friendly interface with robust features.❌ Interface is user-friendly but less feature-rich.
Customer Support✔️ Provides customer support and training.✔️ Offers customer support and resources.
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Semrush vs Similarweb: User Interface and Usability

Semrush vs Similarweb

Semrush’s design is more modern and easy to use than Similarweb’s. The dashboard is easy to use because it is well-organized and has titles that are clear and to the point. Semrush also has a lot of graphs and charts that help make the data easier to understand. The layout of Similarweb is less polished and has more clutter than that of Semrush.

It can be hard to find the information you need, and the information isn’t always clear and easy to understand. Similarweb is harder to use than Semrush. The functions work well together, and it’s easy to figure out how to use it. Semrush also has a lot of helpful tutorials and materials to help people get started.

User interfaceMore modern and user-friendlyLess polished and more cluttered
UsabilityEasier to use, with well-integrated features and intuitive workflowMore difficult to use, with less well-integrated features and confusing workflow
Documentation and tutorialsMore helpful documentation and tutorialsLess documentation and tutorials

I’ve used both Semrush and Similarweb for a number of years, and I’ve found that Semrush is the easier tool to use. I like that the labels are clear and to the point, that the dashboard is well-organized, and that visual features are used to make the data easier to understand. I also like how well the features fit together and how easy it is to use.

Similarweb is a bit harder to use, especially for people who have never used it before. The layout is less polished and more cluttered, so it can be hard to find what you’re looking for. The data is not always given in a clear and concise way, and the features are not as well-integrated as they are in Semrush.

Semrush vs Similarweb: Keyword Research and Analysis

Semrush is a more complete SEO tool. It has tools for researching keywords, analyzing competitors, analyzing backlinks, and more. With a database of more than 20 billion terms, Semrush’s keyword research tools are among the most powerful on the market. Semrush also has a number of ways to look at the difficulty, CPC, and other measures of keywords.

Similarweb is more about website data and getting information about competitors. Similarweb’s keyword research tools aren’t as complete as Semrush’s, but they do have some unique features, like the ability to see how your rivals rank for different keywords in different countries.

Keyword database sizeOver 20 billion keywordsOver 3 billion keywords
Keyword research featuresComprehensive, including keyword difficulty, CPC, and other metricsLess comprehensive, but with some unique features, such as the ability to see how competitors rank for different keywords in different countries
Competitor analysis featuresComprehensive, including website traffic, organic keyword rankings, and paid keywordsComprehensive, including website traffic, organic keyword rankings, and paid keywords

I have used both Semrush and Similarweb to find and analyze keywords, but I like Semrush better. I like how complete and easy to use Semrush’s keyword study tools are. I also like Semrush’s other features, such as its ability to analyze competitors and its ability to analyze backlinks.

Semrush vs Similarweb: Site Audit and On-Page SEO

Semrush and Similarweb are two well-known SEO tools that have features for site audits and on-page SEO. But the two tools are very different in how they work, how much they cost, and how easy they are to use.

Site Audit

The site audit tool from Semrush is more complete than the one from Similarweb. It checks your site for more than 100 different SEO problems, such as:

  • Missing links
  • Same information
  • Title tags and meta summaries aren’t there.
  • Problems with image editing
  • Problems with work

Semrush also gives you full reports on the SEO health of your website and suggestions on how to fix any problems it finds. Even though Similarweb’s site audit tool doesn’t cover as much, it can still help you find basic SEO problems. It checks your website for broken links, duplicate material, and titles and descriptions that are missing. It does not, however, give as much information or as many suggestions as Semrush.

On-Page SEO

Semrush has a range of on-page SEO tools, such as:

  • Research tool for keywords
  • SEO design for content
  • Checker for SEO on a page
  • Tool for checking backlinks
Site audit toolComprehensiveLess comprehensive
On-page SEO toolsKeyword Magic Tool, SEO Content Template, On Page SEO CheckerNone
PricingStarts at $99.95/monthStarts at $79/month

Similarweb also has a site audit tool, but it is not as complete as Semrush’s. Similarweb’s site audit tool will look for some of the same problems that Semrush does, like problems with crawlability and crawling, technical SEO problems, and content SEO problems. But Similarweb does not check for problems with speed or security.

Semrush is the better tool for site checks and on-page SEO, in my opinion. Semrush’s site check tool is more thorough and gives more useful information. Semrush also has a number of other tools, like the Keyword Magic Tool, SEO Content Template, and On Page SEO Checker, that can help with on-page SEO.

Semrush vs Similarweb: Content Marketing Features

Semrush vs Similarweb

The Topic Research tool is one of the most useful parts of Semrush. This tool lets you see what topics are popular in your business and what questions people are asking the most about those topics. With this knowledge, you can make content that is useful to your audience and likely to do well in search engines.

The Content Audit tool on Semrush is also a very useful tool. This tool looks at your website and finds places where the content could be better. It can find pages that don’t get much traffic, pages that have similar content, and pages that are missing important keywords, among other things. This knowledge can help you make your content better and more likely to get people to read it.

Semrush also has a number of other tools that content marketers may find useful, such as:

  • Keyword Magic Tool: This tool helps you find the right keywords to use in your writing.
  • Material Assistant: This tool helps you write for search engines and make your material better.
  • Social Media Tracker: This tool lets you keep track of how well your social media posts do.
Topic researchYesYes
Content auditYesNo
Keyword researchYesYes
Content optimizationYesNo
Social media trackingYesNo
Audience insightsNoYes

When it comes to content marketing, Similarweb does not have as many tools as Semrush. But it does have a few tools that content marketers might find useful, such as:

  • Content Insights: This tool shows you what your most popular content is and what your rivals’ most popular content is.
  • Audience Insights: This tool gives you information about the age, gender, and hobbies of the people who visit your website.

I’ve used both Semrush and Similarweb for content marketing, and Semrush is the better tool for the job. The Topic Research tool on Semrush is a great way to find popular questions and trending topics, and the writing Audit tool is a great way to improve the quality of my writing.

I’ve also found that the keyword study tools on Semrush are more complete and accurate than those on Similarweb. Semrush’s Keyword Magic Tool is great for finding long-tail keywords, which are less competitive but can bring more people to my website.

SEMrush: Pros and Cons


  • Robust SEO and content marketing tools.
  • Comprehensive backlink analysis.
  • PPC advertising insights.
  • User-friendly interface.


  • Relatively higher pricing.
  • Limited traffic source data.

Similarweb: Pros and Cons


  • Detailed website traffic data.
  • Strong competitor analysis.
  • Mobile app performance insights.
  • User-friendly interface.


  • Less comprehensive SEO tools.
  • Limited social media analytics.

Semrush vs Similarweb: which one should you consider?

Which one you choose between Semrush and Similarweb should depend on your wants. Semrush is great at a wide range of SEO tasks, such as keyword research, backlink analysis, and site checks. It’s a great choice for digital marketers and SEO pros who want a system that does everything.

On the other hand, Similarweb focuses on analyzing competitors and gives useful information about website traffic, audience demographics, and market trends. If you value competitive information, you might want to look at Similarweb. In the end, your choice should depend on what you want to get out of it: Semrush for complete SEO management and Similarweb for a deep look at your competitors. Carefully think about what you need so you can make the best choice.


Is SEMrush or SimilarWeb more accurate?

Both SimilarWeb and SEMrush are about as accurate as they can be. Medium-sized businesses did better when they used SEMrush. Few mistakes were made, and if mistakes were avoided, the data was more correct. SEMrush was more accurate than SimilarWeb when it came to sessions of 1,000,000 or more.

Why is SEMrush so expensive?

SEMrush is a famous digital marketing tool with many features for SEO, PPC, and content marketing. The price of the tool shows that it is made for businesses and digital marketing pros.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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