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ArticleVersusSendinblue vs MailerLite: Which one to choose?

Sendinblue vs MailerLite: Which one to choose?

Email marketing tools Sendinblue and MailerLite offer email and marketing automation.

Sendinblue and MailerLite are both powerful email marketing platforms that offer businesses the tools and features they need to use email marketing to its full potential. In the digital age, it’s important for customer engagement and company growth to have good email communication. These platforms make it easier for businesses to connect with their customers by making it easier to create, share, and track email campaigns.

You can’t say enough about how important email marketing is. It’s a cheap way to nurture leads, improve conversions, and keep customer relationships. Sendinblue stands out because of how well it handles marketing automation and business emails. MailerLite, on the other hand, is great because it is simple and easy to use. In the next part of our comparison, we’ll look at Sendinblue and MailerLite’s specific features and strengths. This will help you choose the best tool for your email marketing needs.

Sendinblue vs MailerLite Comparison Table

This table shows the main differences between Sendinblue and MailerLite, including price, tools, automation, deliverability, and customer service. It helps people choose the best email marketing tool for their own needs.

PricingFree plan available; pricing based on emails sent.Free plan available; pricing based on subscribers.
Email TemplatesOffers a variety of customizable templates.Provides a library of responsive email templates.
AutomationRobust marketing automation with workflow builder.Basic automation features for workflows.
SegmentationAdvanced segmentation for precise audience targeting.Offers segmentation for list customization.
A/B TestingSupports A/B testing for email campaigns.Offers A/B split testing for email optimization.
Email DeliverabilityGood deliverability with a focus on sender reputation.Strong deliverability with a focus on inbox placement.
Signup FormsCustomizable forms for lead generation.Provides customizable signup forms and pop-ups.
Reporting and AnalyticsDetailed reports and analytics with real-time tracking.Provides essential email campaign analytics.
Integration OptionsIntegrates with a wide range of third-party apps and services.Offers integrations with popular tools and platforms.
Customer SupportEmail and chat support; paid plans include phone support.Email support with live chat on paid plans.
User InterfaceUser-friendly interface with intuitive design.Clean and easy-to-use interface for beginners.
E-commerce FeaturesOffers e-commerce features and integrations.Limited e-commerce functionality; basic integrations.
API AccessProvides API access for custom integrations.Offers API access for developers and customization.
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Sendinblue vs MailerLite: Ease of Use

Sendinblue vs MailerLite

Sendinblue is easy to use because its design is clean and simple. The platform has many features, such as email marketing, SMS marketing, and customer relationship management (CRM), but even newbies can use it easily. Sendinblue’s drag-and-drop email tool is one of the things I like the most about it. This makes it easy to make letters that look nice and professional, even if you don’t know how to code. Sendinblue also has a number of models you can use as-is or change to fit your needs.

I also like that Sendinblue can be set up to do things on its own. This lets you set up your email marketing efforts to run on their own, saving you time and effort. Sendinblue also gives you a number of choices for segmenting your subscribers, so you can send your email campaigns to specific groups.

User interfaceModern and intuitiveTraditional
Knowledge baseComprehensiveGood
SupportHelpful and knowledgeableHelpful and knowledgeable
Automation featuresAdvancedBasic
Email builderDrag-and-dropDrag-and-drop

MailerLite is yet another email marketing tool that is easy to use. It’s easy to get started with because the design is simple and easy to understand. MailerLite also has a lot of tools, like email marketing, landing pages, and pop-ups. Email themes are one of the things I like most about MailerLite. MailerLite has a large number of themes that you can change to fit your needs. The templates are also well-coded and responsive, so they will look great on any screen.

Customer service is another thing I like about MailerLite. MailerLite has customer service available via live chat and email around the clock. The support team is always happy to help and answer any questions you may have. Both Sendinblue and MailerLite are easy to use. But Sendinblue is the one I like best. Sendinblue has a bigger range of features, such as SMS marketing and CRM, which I like. I also like that Sendinblue makes it easy to have my email marketing efforts run on their own.

Sendinblue vs MailerLite: Automation and Segmentation

Sendinblue’s automation builder is better because it has more tools and options. It also lets you choose from a bigger range of triggers and actions. For example, Sendinblue lets you set up automations based on how people use your website, what they buy, and other events. The automatic builder in MailerLite is still very good, but it’s not as powerful as the one in Sendinblue.

Sendinblue and MailerLite are both very good when it comes to classification. You can divide your subscribers into groups based on a wide range of factors, such as their demographics, hobbies, and actions. Sendinblue, on the other hand, has a few features that make it stand out, such as dynamic segmentation and conditional segmentation.

Automation builderMore complex, allows for more stepsLess complex, limited to three steps
Pre-built automation templatesYesYes
SegmentationMore segmentation optionsFewer segmentation options
PricingStarts at $25/monthStarts at $10/month

With dynamic segmentation, you can divide your subscribers into groups based on things like their most recent website behavior or purchases. With conditional segmentation, you can divide your users into groups based on more than one factor. For example, you could divide your customers into groups based on where they live and what they have bought in the past.

Overall, I think Sendinblue is a better choice for companies that need powerful automation and segmentation tools. But MailerLite is a great choice for businesses that are on a tight budget or don’t need all of Sendinblue’s bells and whistles.

Sendinblue vs MailerLite: Templates and Design

Sendinblue vs MailerLite

Sendinblue and MailerLite both have a lot of styles for you to choose from, but there are some big differences in how they look and how you can change them. Overall, Sendinblue has more options to choose from, with more than 400 to choose from. MailerLite has a smaller number of themes, with about 66. But both platforms have a wide range of templates for companies and industries in different fields.

Most of the time, Sendinblue’s templates look better and are more current than MailerLite’s. They also give you a bigger range of ways to change things, like fonts, colors, and layouts.

Number of templates600+66
Customizable templatesYesYes
Drag-and-drop email editorYesYes
Dynamic content blocksYesNo
Personalized emailsYesNo
A/B testingYesYes
Performance trackingYesYes

I have used both Sendinblue and MailerLite before, and I like the templates and look of Sendinblue better. I like how they look better and how easy they are to change. Sendinblue also has a bigger range of templates, which I like. Overall, I think Sendinblue’s templates and style are better for businesses that want to make email campaigns that look professional and are easy on the eyes.

But MailerLite is also a good choice for businesses on a budget because it has a free plan that lets you send emails to up to 1,000 people. MailerLite is also known for having good customer service.

Deliverability and Performance

I have used both Sendinblue and MailerLite for email marketing, and Sendinblue works better and is more reliable. Sendinblue has a team committed to making sure that your emails get to the inboxes of your subscribers. They use a number of methods, such as email authentication, IP reputation management, and spam filtering, to keep your emails from ending up in spam folders.

MailerLite also has a deliverability team, but I’ve found that their deliverability rates are not as solid as Sendinblue’s. With MailerLite, more of my emails have gone to spam than with Sendinblue.

Email editorUser-friendly, with drag-and-drop design and pre-built templatesGood, but not as user-friendly as Sendinblue
Automation featuresWide range of featuresMore limited range of features

Sendinblue also does a better job than MailerLite in terms of performance, on top of being able to send messages. Sendinblue’s servers are faster and more stable, and my emails have never been sent late or not at all.

MailerLite’s servers aren’t as stable, and a few times my emails were either late or never delivered. This can be a big problem, especially if you need to send emails quickly. Overall, I think Sendinblue is the better choice for email marketing, both in terms of how well it works and how well it gets emails to the right people.

Sendinblue vs MailerLite: Integrations

Both Sendinblue and MailerLite have a lot of connections, but there are some important differences between the two. Overall, Sendinblue has more integrations, with more than 58 integrations. MailerLite has 139 connections, but many of them are for CRMs.

Some of my favorite integrations for each site are listed below:


  • CRM integrations: HubSpot, Salesforce, and Zoho all have CRM interfaces.
  • Ecommerce integrations: Shopify, WooCommerce, and Magento
  • Marketing automation integrations: Zapier, ActiveCampaign, and Klaviyo


  • CRM integrations: Zoho CRM, HubSpot, and Pipedrive
  • Ecommerce integrations: Shopify, WooCommerce, and Etsy
  • Marketing automation integrations: Zapier, Integromat, and Pabbly Connect

I’ve used both Sendinblue and MailerLite before, and I was surprised by how many integrations they both had. I’ve used Sendinblue’s CRM integrations to link my email marketing to my CRM system. This has helped me automate my process and streamline my marketing efforts. I’ve also used Sendinblue’s ecommerce tools to link my email marketing to my online store. This has helped me keep and keep more customers.

I’ve also used the CRM connections in MailerLite to link my email marketing to my CRM system. I’ve found that MailerLite’s CRM connections are easy to use and set up. I have also used the ecommerce integrations in MailerLite to link my email marketing to my online shop. The ecommerce integrations in MailerLite have helped me a lot with automating my email marketing efforts.

Overall, both Sendinblue and MailerLite’s features have been great for me. I would suggest either medium to any business, no matter how big or small.

Sendinblue: Pros and Cons


  • Advanced marketing automation.
  • Excellent email deliverability.
  • Comprehensive segmentation options.
  • Wide range of third-party integrations.


  • Complex for beginners.
  • Limited e-commerce features.

MailerLite: Pros and Cons


  • User-friendly interface.
  • Affordable pricing based on subscribers.
  • Solid email deliverability.
  • A/B split testing for optimization.
  • Suitable for beginners.


  • Basic reporting and analytics.
  • Less e-commerce functionality.
  • Fewer third-party integrations.

Sendinblue vs MailerLite: which one should you consider?

Which email marketing service you choose between Sendinblue and MailerLite comes down to your unique needs. Sendinblue has a lot of features, like advanced automation and the ability to send transactional emails. This makes it a good choice for bigger businesses with complex email marketing needs.

MailerLite, on the other hand, is a solution that is easy to use and cheap. It is perfect for small to medium-sized businesses and people who are just starting out with email marketing. It is easy to use without giving up important features. When making your decision, think about your budget, how big your email campaigns are, and how familiar you are with email marketing tools. Both platforms have good points, so pick the one that fits your goals and finances the best.


Is MailerLite any good?

MailerLite is one of the best and easiest to use email marketing programs. It lets you make newsletters, build websites and landing pages, and sell products through e-commerce. Since the features go beyond email marketing, users can collect data from all channels and send emails that are more specific.

What is Sendinblue used for?

Sendinblue is an email service provider that helps small and medium-sized businesses scale their email marketing efforts. It has things like a drag-and-drop editor, a builder for email automation, and business email.

James Hogan
James Hogan
James Hogan is a notable content writer recognized for his contributions to Bollyinside, where he excels in crafting informative comparison-based articles on topics like laptops, phones, and software. When he's not writing, James enjoys immersing himself in football matches and exploring the digital realm. His curiosity about the ever-evolving tech landscape drives his continuous quest for knowledge, ensuring his content remains fresh and relevant.


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