Top 5 Free Web Statistics Tools

Top 5 Free Web Statistics Tools

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Or you have a website or blog, it can’t be a one-way process where you keep posting things and don’t pay attention to how users react. Therefore, it is important to keep an eye on the statistics of the web, such as how much traffic you receive, what type of visitors you have and how they behave in your posts.

Fortunately, you don’t even need to allocate your budget for a good web statistics tool, as there are many free options available. So in this post, I list the best free web statistics tools that you will find on the internet along with their specifications.

1. Google Analytics

One of the most popular and widely used free web statistics tools, Google Analytics provides a number of functions that are useful for all types of website. Through a clean and easy-to-navigate interface, you can track web traffic source, count, site behavior, number of clicks, conversions, and much more.

In addition to providing you with your website statistics, Google Analytics also offers some suggestions to improve your conversation rate and optimize your website for a better search engine ranking. This includes tips on how to speed up the website, manage content, information on visitor behavior, and benchmarking tools.

However, in my opinion, one area where this tool lags is deeper analysis of real-time traffic. Although Google Analytics offers real-time traffic reports, these are very basic analytics.

2. JetPack for WordPress

If you have a WordPress website, chances are good that you are already using the popular JetPack plugin. In addition to other features, JetPack offers basic web analytics and its simple interface makes it easy for beginners to use.

With the help of the JetPack plugin, you can see the total visits of individual posts, popular pages, keyword tracking, subscription tracking, visitor location, behavior on the site and more.

Although for novice users, JetPack can be a boon, however, for users who require detailed and advanced statistics about their website, this may not be a very good option.

3. StatCounter

Stat Counter is a tool that provides deeper analysis on your website along with features to increase web traffic, generate sales leads, and detect click fraud. You can also set it up to send personalized summaries every week via email to quickly see how things are going.

Stat Counter’s advanced features include an invisible counter, which tracks visitor activity before and after visiting your website, heat maps, search engine comparison, HTTPS website crawling, shared access with team members, public viewing of your web statistics, JavaScript statistics check.

However, the free Stat Counter option can only be used to track up to 250,000 visitors per month. Therefore, it can only be a good free analysis tool if you have a medium-sized blog.

4. AWStats

AWStats, a unique tool that works on the server side instead of the website, is an open source analytics tool that can analyze multiple websites running on a server. To use it, your web host must record the web data in a file that the tool can read from.

The count of visits, the time spent on the website, the use of bandwidth, the entry / exit pages, the operating system and the bandwidth used for each one, the tracking of the “bot visit”, the protection against the attack of worms, the tracking of keywords and the tracking of bookmarks are some of its most interesting features.

Although it is not really a disadvantage, AWStats does not offer many advanced features. However, for a tool that is free to use and works on the server side, this is a great option.

5. Open Web Analytics

Another open source analytics tool, Open Web Analytics allows you to integrate your PHP API into your application API with just one click. Its features include, traffic counting, multi-website analytics support, monitoring individual visitor behavior, tracking clicks, viewing heat maps, tracking subscriptions, repeat visitor activity over time, tracking entries / exits, and more. .

What surprised me about OWA is that it hasn’t been updated in years, even when there’s a lot of room for improvement. All its features (although not very extensive) work perfectly well, however, my biggest concern is its lack of update.



Unlike typical web statistics tools, iPerceptions is an advanced survey tool that offers a real experience to visitors by taking short surveys on the site. It integrates well with Google Analytics improving its functionality.

IPerceptions survey asks visitors 4 basic questions, namely; Who are they? Why are they here? How is your website working for them? And what should you fix on your website? The tool uses different strategies to ask these questions and make visitors feel comfortable answering them.

What I find a bit disappointing is that there are a lot of advanced web statistics features that iPerceptions offers, but for that there is a paid subscription. The free version only allows you to create surveys and integrate them with Google Analytics.

Going up

If you want to keep an eye on web analytics and SEO statistics, GoingUp can be a useful tool for you. It allows you to track the traffic behavior of individual pages so that you can compare the performance of each page with another. You can also check where your visitors are coming from and where they will go next.

The characteristics of GoingUp that piqued my interest are that it displays keywords that attract traffic, optimizes pages for efficient SEO, allows you to create personalized visitor profiles and research keywords to write a better SEO strategy.

With all these features, the only downside is that you can track only one website through your free account. For those who have multiple websites, they need to upgrade to a paid pro version.

Final words: Top 5 Free Web Statistics Tools

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