Xiaomi has recently emerged as the leader in the wearable market, overtaking both Apple and Fitbit. According to research by Strategy Analytics, Xiaomi’s market share in wearable device sales reached a record-breaking 17 percent in the second quarter. This places Xiaomi ahead of its competitors, with Fitbit holding a 16 percent market share and Apple at 2.8 million units shipped.
The success of Xiaomi can be attributed to its affordable and efficient products. The company offers a wide range of electronic devices in addition to smartphones, including fitness bands, smartwatches, speakers, and more. With their lower price points, Xiaomi’s fitness bands have gained popularity among the masses, potentially causing Fitbit’s market share to decline. On the other hand, Apple’s lack of a fitness band has also contributed to its loss of leadership in the wearables category.
Looking ahead, Apple is reportedly working on the Watch Series 3, which will incorporate fitness tracking capabilities. This could help Apple regain its position in the wearables market. However, for now, Xiaomi remains at the top, constantly pushing the boundaries of innovation in the industry.
Do you have any questions about Xiaomi’s dominance in the wearable market? Check out our FAQs below or reach out to us through our contact forum.
Frequently Asked Questions (FAQs)
1. How did Xiaomi overtake Apple and Fitbit in the wearable market?
Xiaomi’s success in the wearable market can be attributed to its affordable and efficient products. The company offers a wide range of electronic devices, including fitness bands, smartwatches, and more, at lower price points compared to its competitors. This has enabled Xiaomi to gain popularity among the masses, surpassing both Apple and Fitbit in market share.
2. Is Apple planning to catch up with Xiaomi in the wearable market?
Yes, Apple is reportedly working on the Watch Series 3, which will include fitness tracking capabilities. This could help Apple regain its leadership in the wearables market. However, for now, Xiaomi remains the dominant player in the industry.
