Best Account-Based Direct Mail Software 2024: targeted marketing

Account-based direct mail software allows companies to send personalized direct mail or gifts to key contacts within specific customer groups.

I know that the best account-based direct mail software is a great way for businesses to get to know their key contacts in specific target accounts on a more personal level. Businesses can use this software to send personalised direct mail or thoughtful gifts to the people who matter most in those accounts. By using this software, I’ve seen personally how it can make brands much more visible and increase engagement rates with these important accounts.

What I like best about account-based direct mail software is that it helps marketers make a friendly introduction to the target account before the sales team goes up to the key decision-makers in that account. It helps break the ice, which makes it easier for the sales team to get to know people and close deals. Below we have mentioned the best account-based direct mail software.

What is Account-Based Direct Mail?

When you use Account-Based Direct Mail as a marketing approach, you send personalised, physical mail or gifts to specific people in targeted accounts. Businesses pick out the most important contacts and decision-makers in their biggest accounts and send them personalised mail or gift packages to get to know them and build relationships with them. In business-to-business (B2B) marketing, where the goal is to get high-value accounts and keep them happy, this approach is often used.

Benefits of Using Account-Based Direct Mail Software

Using account-based direct mail software has given me the following main benefits, based on my own experience:

???? Better Personalisation: This software lets you add a lot of personalisation to direct mail or gifts you send to important contacts. I’ve found that adding a personal touch can make it much more likely that the receiver will be interested and pay attention.

???? Better Engagement: When you send personalised direct mail to specific accounts, the rate of engagement is likely to be higher. I’ve seen how this method can help your company’s message get through to possible partners or customers.

???? Brand Awareness: I’ve found that account-based direct mail works well for making people in certain accounts more aware of my brand. It helps make sure that the people who make decisions keep your brand in mind.

???? Making Friends: Direct mail based on an account can help you make friends. This makes it easier for your sales team to make introductions and get to know each other. I’ve seen firsthand how this can help talks go more smoothly.

???? Focused Targeting: This software lets you target very precisely, so you can put your time and money into the accounts that are most likely to make a difference. This focused method has helped us get better results from our marketing.

Best Account-Based Direct Mail Software Comparison Table

This table compares the best Account-Based Direct Mail (ABDM) software by giving a short summary of their main features, prices, integrations, and user reviews. It helps companies choose the best ABDM solution to improve their personalised marketing efforts by giving them more information.

CompanyServices OfferedKey FeaturesPricing ModelIntegration Options
PostalDirect mail and giftingPersonalization optionsSubscription-basedCRM, Marketing Tools
Kotis DesignCustom apparel and promoIn-house productionCustomized quotesOnline platforms
PrintfectionCustom merchandiseOnline design toolTiered pricingE-commerce platforms
AlyceCorporate giftingAI-driven recommendationsSubscription-basedSalesforce, HubSpot
ReachdeskDirect mail automationAutomated workflowsSubscription-basedSales, Marketing Tools

Postal

Best Account-Based Direct Mail Software

Features

  • Personalized direct mail campaigns.
  • Integration with CRM and marketing automation tools.
  • Real-time tracking and reporting of mail deliveries.
  • Customizable templates for marketing collateral.
  • Multichannel marketing capabilities.

Companies can use postal to help them send account-based direct letters. Postal is different from other tools in this field because it has a wide range of goods, it’s easy to use, and the shipping rates are reasonable. Postal gives its customers a wide range of gifts, incentives, and rewards. This is what “broad offering of products” means. If a business wants to use account-based direct mail software, this function is very important because it lets them pick gifts for their clients from a large selection. Overall, this is one of the best Account-Based Direct Mail Software you can consider now.

Pros

  • Easy-to-use platform with a user-friendly interface.
  • Offers integration with popular CRM and marketing automation tools.
  • Provides detailed analytics and tracking to measure campaign effectiveness.

Cons

  • Can be relatively expensive compared to other solutions.
  • Limited customization options for direct mail materials.

Kotis Design

Best Account-Based Direct Mail Software

Features

  • Custom promotional product design and manufacturing.
  • A wide range of branding options.
  • Online design and ordering platform.
  • Inventory management and fulfillment services.
  • Bulk and on-demand printing options.

You can get all the swag your business needs at Kotis Design. Their website is simple to use, which makes it easy to find the right product and keep track of sales you have already made. You can also find a lot of different goods and services at Kotis Design, so you’re sure to find what you need. And their customer service team is always there to help you if you need it. Overall, this is one of the best Account-Based Direct Mail Software you can consider now.

Pros

  • Specializes in custom-branded merchandise, providing unique and personalized direct mail options.
  • Offers a wide range of promotional products for branding and marketing.
  • Responsive customer support and design services.

Cons

  • May have higher costs associated with custom merchandise.
  • Limited software features for campaign automation and analytics.

Printfection

Best Account-Based Direct Mail Software

Features

  • Easy-to-use design and order interface.
  • Extensive product catalog for branded merchandise.
  • On-demand and bulk order fulfillment.
  • Integration with various e-commerce platforms.
  • Real-time order tracking and reporting.

Printfection is a piece of software that lets you handle your account-based direct mail marketing all in one place. It lets you find swag, create it, buy it, and store it all in one place. You can also get design services from Printfection so that someone else can make your swag for you. They also have a tool called Alyce that uses artificial intelligence (AI) to help you hand-make gifts for your friends and prospects. Still, this is one of the best Account-Based Direct Mail Software you can consider now.

Pros

  • A vast catalog of customizable promotional products and apparel.
  • Integration with various e-commerce platforms for easy ordering.
  • Good options for employee appreciation and gifting.

Cons

  • May not provide the same level of marketing automation as dedicated direct mail software.
  • Pricing can vary widely based on product selection.

Alyce

Best Account-Based Direct Mail Software

Features

  • Personalized gifting and direct mail campaigns.
  • AI-driven gift recommendation engine.
  • Integration with CRM and marketing systems.
  • Engagement analytics to measure campaign success.
  • Campaign automation and workflow management.

People who work for businesses can use Alyce to help them send gifts to their clients and customers. It is special because it lets you send personalised gifts to multiple people at once, and you can also send physical or electronic gift cards. Overall, this is one of the best Account-Based Direct Mail Software you can consider now.

Pros

  • Focuses on personalized gifting and thoughtful gestures, enhancing relationship-building.
  • Integrates with CRM and marketing automation platforms.
  • Analytics to measure the impact of gifting on your target accounts.

Cons

  • May not be suitable for large-scale, high-volume campaigns.
  • Costs can be high for premium gifts.

Reachdesk

Best Account-Based Direct Mail Software

Features

  • Customizable direct mail and gifting campaigns.
  • Integration with CRM and marketing platforms.
  • Real-time tracking of package deliveries.
  • Global fulfillment and shipping options.
  • A/B testing for campaign optimization.

Reachdesk is software that picks gifts, puts them in boxes, puts address stickers on the boxes, and ships them through the local post office. It saves you time by doing all of these things automatically. Reachdesk takes care of all of this. The online tool for Reachdesk works as it should. At the moment, I don’t dislike anything. By automating a lot of the work we used to do by hand, it has helped us save time and effort. Overall, this is one of the best Account-Based Direct Mail Software you can consider now.

Pros

  • Offers a wide variety of direct mail options, including handwritten notes and gifts.
  • Integrates with popular CRM and marketing tools.
  • Provides detailed campaign tracking and analytics.

Cons

  • Pricing can be on the higher side, especially for premium services.
  • Some users may find the user interface less intuitive than other platforms.

How to Choose the Right Account-Based Direct Mail Software?

It’s very important that you pick the right account-based direct mail tools for your account-based marketing. To help you make an informed choice, here are some steps and things to think about:

Write down your goals: To begin, make your goals clear. What do you want to get out of your account-based marketing plan? Are you trying to get more people to know about your brand, get key decision-makers involved, or get people to buy? The tools you choose will depend on what your goals are.

Figure Out Who You Want to Reach: Make a list of the key accounts and contacts you want to reach with your account-based marketing efforts. To choose tools that can personalise your outreach well, you need to know who you’re trying to reach.

Capabilities and Features: Look for software that has the features you need. Check to see if it lets you send personalised direct mail, see how engaged your recipients are, connect to your CRM or marketing automation tools, and figure out how much your campaigns are making you.

Usefulness: Being easy for people to use is very important. Pick software that is simple and straightforward for your sales and marketing teams to use. You will save time and have a smoother execution this way.

Integration: Make sure that the software works well with the marketing and sales technology you already have. It’s important for your plan to work with the CRM systems, email marketing platforms, and other tools you use.

FAQs

What is programmatic direct mail?

Programmatic mail is basically printing direct mail automatically with variable images and text to make sure your message is relevant. Each page is different and given to your customers’ mailboxes at the right time to get them to take action.

Why is direct mail better?

When you send mail to a house, you’re more likely to reach at least one person living there. And 72% of people who get direct mail read it right away or the same day they get it.

Editorial Staff
Editorial Staffhttps://www.bollyinside.com
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related Articles

Best Telemedicine Software: for your healthcare practice

Telemedicine software has transformed my healthcare visits. It's fantastic for patients and doctors since they can obtain aid quickly. I...
Read more
I love microlearning Platforms in today's fast-paced world. Short, focused teachings that engage me are key. Microlearning platforms are great...
Think of a notebook on your computer or tablet that can be changed to fit whatever you want to write...
As of late, Homeschool Apps has gained a lot of popularity, which means that an increasing number of...
From what I've seen, HelpDesk software is essential for modern businesses to run easily. It's especially useful for improving customer...
For all of our important pictures, stories, and drawings, Google Drive is like a big toy box. But sometimes the...