Best Backlink Analysis Tools 2024: to boost your SEO strategy

Discover the comprehensive backlink analysis tools for in-depth insights, competitor benchmarking and strategic link building success.

You can’t say enough about how important backlinks are in the ever-changing world of digital marketing. Businesses that want to improve their online presence and move up in search engine results need to understand and optimize backlinks. Welcome to the world of best Backlink Analysis Tools, which are powerful tools designed to break down and decode the complex web of links that determines the authority and visibility of a website.

By looking at the number and quality of backlinks, these tools are very important for helping businesses figure out their complicated online footprint. These tools help them find the site’s strengths, weaknesses, and areas where it could be better. Adding these tools to your strategy will help you make smart choices and improve your website’s standing in the online world, whether you’re an SEO expert, a content writer, or a business owner. Below, we have mentioned the best Backlink Analysis Tools.

A Backlink Analysis Tool is a piece of software or a service that checks the links that lead to a certain website. It tells users about the number and quality of backlinks, which helps them figure out how good their site’s link profile is. These tools can often tell you useful things about the backlinks sources, the anchor text used, and the overall authority of the domains that link to yours. These kinds of tools are used by webmasters and SEO experts to look at and improve a site’s backlink profile, which can have an effect on its search engine rankings.

Backlink analysis tools are essential for website link analysis. Ahrefs, SEMrush, and Moz reveal backlink quality, quantity, and competitor strategies. Understanding link metrics and identifying issues helps marketers improve SEO strategies and website authority and ranking.

FeatureSemrush Backlink Gap ToolcognitiveSEOMoz Link ExplorerPitchBoxSE Ranking
Backlink AnalysisYesYesYesLimitedYes
Link DiscoveryYesYesYesYesYes
Historical DataYesYesYesLimitedYes
Link Building OutreachLimitedLimitedLimitedYesLimited
Integration with ToolsYesYesYesYesYes
User InterfaceIntuitiveUser-friendlyUser-friendlyUser-friendlyUser-friendly
Best Backlink Analysis Tools


  • Identify Competitor Backlink Opportunities
  • Analyze Backlink Overlaps
  • Comprehensive Backlink Data
  • Streamlined Link Building Strategy

You need the Semrush Backlink Gap Tool to analyse your backlink profile and find new link-building opportunities. This tool lets you compare your site’s backlinks to your competitors and see where you’re falling behind. Backlink Gap shows you your backlink profile, including number, referring domains, and quality. Easy to use, too. You can filter data by link type, anchor text, and date. Currently, this is one of the best Backlink Analysis Tools.

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  • Identifies backlink opportunities by comparing link profiles.
  • Integration with other Semrush tools for comprehensive SEO analysis.
  • User-friendly interface for easy navigation.


  • Limited free access; full features require a subscription.
  • May not provide as much in-depth link data as specialized tools.


Best Backlink Analysis Tools


  • Backlink Analysis and Monitoring
  • Unnatural Link Detection
  • Competitor Link Profiles
  • Actionable SEO Insights

cognitiveSEO offers many internet marketing tools to boost your business. This post will focus on its backlink analysis tool. Not as popular as others on this list, but just as powerful. CognitiveSEO’s alert system can trigger and notify you about your website’s backlink data or your competitors’. This feature sends information to your inbox, saving time. Overall, this is one of the best Backlink Analysis Tools.


  • Advanced backlink analysis and competitor research.
  • Comprehensive reporting on link growth and quality.
  • User-friendly interface with intuitive data visualization.


  • Higher pricing compared to some competitors.
  • Some users may find the learning curve steeper.
Best Backlink Analysis Tools


  • In-Depth Backlink Research
  • Domain Authority Metrics
  • Spam Score Evaluation
  • Historical Link Data

Moz Link Explorer is without a doubt one of the best tools for checking backlinks. People who work in marketing love this powerful tool because it can give them useful information about any website’s link profiles. It’s simple to use and responds quickly, so it’s simple to understand and get around. Because it works with Google Analytics, users can be notified quickly when backlinks are gained or lost. This is the best Backlink Analysis Tools that you can consider.


  • Trusted and established tool for backlink analysis.
  • Provides valuable domain authority metrics.
  • Access to additional SEO tools within the Moz platform.


  • Limited free access; advanced features require a subscription.
  • Backlink data may not be as extensive as some other tools.


Best Backlink Analysis Tools


  • Influencer Outreach and Relationship Management
  • Personalized Email Campaigns
  • Automated Follow-Ups
  • Performance Analytics for Outreach

PitchBox streamlines outreach with excellent backlink analysis. A key feature of this tool is its ability to find relevant prospects based on your parameters. This feature alone can save hours of manual searching. You can send personalised messages at scale using PitchBox’s outreach module after identifying prospects. Track who opens and responds to your emails and automate follow-ups to increase success. Overall, it is one of the best Backlink Analysis Tools that you can consider.


  • Streamlines outreach campaigns and link building.
  • Personalization features for effective communication.
  • Centralized platform for managing influencer outreach.


  • May be more suitable for larger-scale outreach campaigns.
  • Pricing may be higher for smaller businesses.

SE Ranking

Best Backlink Analysis Tools


  • Backlink Monitoring and Analysis
  • Competitor Backlink Insights
  • Backlink Quality Assessment
  • SEO Audit and Reporting

SE Ranking is a complete SEO platform with accurate backlink analysis. Entering your interest domain will immediately provide all the data you need to create a good link building strategy. This advanced Backlink Checker lets you monitor your competitors and evaluate your backlink profile. The tool has a clean dashboard with domain metrics and clickable sections for referring domains, pages, anchor texts, dofollow/nofollow attributes, and referring IPs. Still, it is one of the best Backlink Analysis Tools that you can consider.


  • All-in-one SEO platform, including backlink analysis.
  • Competitor research and keyword tracking features.
  • Affordable pricing plans for various business sizes.


  • Backlink data may not be as comprehensive as specialized tools.
  • Some users may find the interface less intuitive compared to competitors.

When website owners, digital marketers, and SEO experts look at a website’s backlink profile, they can learn a lot from backlink analysis tools. Here are some reasons why using backlink analysis tools is a good idea:

Competitive Analysis: Users of backlink analysis tools can look at the backlink profiles of competitors. Through learning about how they build links, you can find ways to improve the number of backlinks to your own site.

Finding Good Backlinks: These tools help you find backlinks that are of high quality and come from reputable sites that point to yours. If you know which links search engines value, you can focus on building those links and move your site up in the rankings.

Identifying Quality Backlinks: Backlink analysis tools let you keep an eye on how the number of backlinks to your website changes over time. Keeping an eye on the number and quality of backlinks is a good way to figure out how well your link-building campaigns are working.

Figuring Out Which Backlinks Are Bad: Some backlinks can hurt your site’s SEO. Backlink analysis tools often have features that let you find and remove spammy or harmful backlinks. This keeps your website safe from search engine penalties.

Anchor Text Analysis: These tools help you understand the anchor text that is used in backlinks. Knowing how anchor text is spread out can help you improve your link-building strategy and make sure that your link profile is natural and varied.

Choosing the right backlink analysis tools is important if you want to understand your website’s link profile, keep an eye on your competitors, and make your SEO strategy better. To help you pick the best backlink analysis tools for your needs, here are five important things to think about:

Full Backlink Database: Pick a tool that has a big, up-to-date backlink database. You can better look at your own backlinks and those of your competitors if the database is big. A lot of people know that tools like Ahrefs, Moz, and SEMrush have huge databases that let you see your whole backlink profile.

Quality Metrics for Links: Look for tools that give you quality metrics for every backlink. Domain authority, page authority, and spam score are some of the metrics that can help you figure out how good the links are that lead to your site. Backlinks that are of good quality can help your SEO, while links that are of low quality or are spam can hurt it.

Tools for Competitor Analysis: A good backlink analysis tool should let you look at your competitors’ backlink profiles. This helps you find chances to build links and learn more about how they do it. Look for tools that let you compare your site to those of your competitors. This will let you see where their backlinks are coming from.

Link Tracking and Monitoring: Pick a tool that lets you track and monitor links. You can then keep an eye on new backlinks, lost links, and changes over time in your link profile. Monitoring at the right time helps you spot possible problems, like bad SEO attacks or the effects of algorithm changes.


Can Google Analytics track backlinks?

The Traffic acquisition report under Acquisition in Google Analytics 4 tracks referrals, or backlinks.

Are backlinks bad for SEO?

Backlinks that violate Google’s rules can hurt your SEO strategy and lower your rankings.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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