Best Hubspot Alternatives 2024: for marketing and sales solutions

HubSpot is an inbound marketing and sales software that helps businesses attract visitors, convert leads, and close customers.

When searching for the best HubSpot alternatives, it’s important to determine your specific goals and requirements. Many businesses have to make this choice, and to help you make the right one, we’ve done a lot of testing to compare HubSpot to its competitors. HubSpot is known for being one of the first companies to use inbound marketing, and it has become a major player in the field. Its popularity is well-deserved because it has a lot of great features.

HubSpot really does meet the needs of a wide range of people, as its automations and advanced segmentation options show. With its full set of tools, it gives sales and marketing teams the power to do just about anything. HubSpot markets itself as an all-in-one solution for businesses of any size. However, it may not be the best choice for everyone. Below we have mentioned the best HubSpot alternatives.

Why look for Hubspot alternatives?

HubSpot is a popular customer relationship management (CRM) and marketing automation platform. There are a number of reasons why someone might look for alternatives to HubSpot. Here are some of the most common ones:

HubSpot can be pricey, especially for small businesses or new businesses with limited funds. Some organizations might look for cheaper options with the same features and functions.

HubSpot is a strong platform with a lot of different features. Some users may find this helpful, but others may find it too much or too complicated for their needs. People who want a more user-friendly experience may be more interested in simpler alternatives.

Specific needs: When it comes to CRM and marketing automation, the needs of each business are different. Some businesses may need features or integrations that HubSpot doesn’t offer, or they may find that its features don’t work well with how they do business. In this case, they might look for alternatives that meet their needs better.

Scalability: HubSpot is scalable, but some businesses may need even more flexibility or scalability to help them grow. They may look for alternatives that give them more advanced ways to customize or that can handle more users and data.

Integration: For many businesses, integration with other tools and platforms is a must. Some businesses may find that HubSpot doesn’t work well with their current systems or doesn’t have the integrations they need. They might look into different solutions that work better with their tech stack.

Best Hubspot Alternatives Comparison Table

When looking for alternatives to HubSpot, there are many platforms with features and functions that are very appealing. These options are good for a wide range of business needs because they offer effective tools for marketing automation, customer relationship management, and sales. From detailed analytics to easy-to-use user interfaces, these options give businesses the tools they need to streamline operations, increase conversions, and get customers more involved. Check out the table below to find the best HubSpot alternatives for your specific needs.

FeatureActiveCampaignPipedriveMailchimpZoho CRMSalesforce
CRM CapabilitiesYesYesNoYesYes
Email MarketingYesNoYesNoYes
Contact ManagementYesYesYesYesYes
Sales FunnelYesYesNoYesYes
Mobile AppYesYesYesYesYes
Customer SupportYesYesYesYesYes
Official LinkVisit WebsiteVisit WebsiteVisit WebsiteVisit WebsiteVisit Website


Best Hubspot Alternatives


  • Advanced marketing automation capabilities.
  • Email marketing campaigns and personalized messaging.
  • Lead scoring and segmentation for targeted engagement.
  • CRM integration for streamlined sales and marketing alignment.
  • Behavioral tracking and website visitor analytics.

CRM platforms are what HubSpot and ActiveCampaign are best known for, and there is a lot of overlap between the two tools. Both have easy setup and user-friendly interfaces, a wide range of templates to support your business processes, strong automation, a number of sales and marketing tools, and a built-in CMS. Currently, this is one of the best Hubspot alternatives you can now.

HubSpot is a little bit more flexible. For example, you can change the dashboard and add your own reporting widgets. ActiveCampaign doesn’t skimp on features, though. Its pipeline interface is easy to use, and it lets you create as many pipelines as you want. You can also customize task types and get detailed pipeline reports for a wide range of fields and metrics.


  • Powerful marketing automation features
  • Robust email marketing capabilities
  • Advanced lead scoring and segmentation options
  • Integrations with popular third-party tools


  • Limited CRM functionality compared to dedicated CRM platforms
  • Can be overwhelming for beginners due to its extensive features
  • Higher pricing tiers may be costly for small businesses


Best Hubspot Alternatives


  • Intuitive sales pipeline management.
  • Deal tracking and progress monitoring.
  • Activity and task management for sales teams.
  • Sales forecasting and reporting features.
  • Email integration and communication tracking.

Pipedrive is another CRM that you might want to think about if you are still looking. HubSpot and Pipedrive are two of the most popular CRM platforms. Both offer sales tools, analytics, integrations, and a lot of other features to help you manage content, projects, and other things. The main difference is that HubSpot helps you grow your business in many different ways, while Pipedrive focuses on helping your sales teams.

HubSpot’s value is that it can do a lot of different things for a lot of different people. It can help you keep track of your contacts and deals, run regular and automated marketing campaigns, design your website and landing pages, and even help you with customer service. In fact, HubSpot’s platform can handle almost every part of your customer experience. Overall, this is one of the best Hubspot alternatives you can consider now.


  • User-friendly interface and intuitive pipeline management
  • Effective sales tracking and reporting features
  • Customizable workflow automation
  • Integration options with various apps and services


  • Limited marketing automation capabilities
  • CRM-focused with fewer features for other business functions
  • Advanced features may require additional costs


Best Hubspot Alternatives


  • Robust email marketing and automation features.
  • Audience segmentation for targeted campaigns.
  • Customizable email templates and drag-and-drop editor.
  • Marketing automation workflows and customer journey mapping.
  • Analytics and reporting to track campaign performance.

If you mostly use HubSpot for outbound marketing, you might want to think about Mailchimp as an alternative. Both apps give you access to effective, easy-to-use email builders that don’t require you to have any design or marketing experience. They also both give you reporting tools that are full of metrics. You can even make landing pages that work to collect leads, and they come with a lot of other tools that go beyond email.

Mailchimp is a much easier and simpler tool to use than HubSpot because it doesn’t have all the extra features of a traditional CRM. With a narrower focus on email marketing, Mailchimp gives you reporting to see how well your outreach is working, as well as a functional landing page builder, autoresponder emails, and basic workflows that respond to how customers act. Still, this is one of the best Hubspot alternatives you can consider now.


  • Easy-to-use email marketing platform
  • Strong support for creating visually appealing email campaigns
  • Extensive template library and customization options
  • Affordable pricing plans for small businesses


  • Limited CRM functionality compared to dedicated CRM platforms
  • Reporting and analytics features may be lacking
  • Lack of advanced marketing automation options

Zoho CRM

Best Hubspot Alternatives


  • Comprehensive customer relationship management tools.
  • Lead and contact management with customizable fields.
  • Sales process automation and pipeline tracking.
  • Social media integration for enhanced customer engagement.
  • Reporting and analytics for data-driven decision making.

Zoho CRM is another option that you should think about. It’s similar to HubSpot in a number of ways. For example, both let you build workflows, nurture leads, and organize tasks, and both let you import lists, files, and leads to make switching platforms or integrating them easier. Thus, this is one of the best Hubspot alternatives you can consider now.

But HubSpot does have some good points. HubSpot makes it easier for new users to get started by giving them more tools to help them find their way around. HubSpot also has a dashboard that is easier to use and has a smoother interface than Zoho. Lastly, and most importantly, HubSpot has more features than Zoho. These features include deeper reporting, contact and lead management, email marketing, and automation.


  • Comprehensive CRM functionality for sales and marketing teams
  • Affordable pricing options for businesses of all sizes
  • Integration with other Zoho apps for seamless workflow
  • Customizable and scalable to meet specific business needs


  • User interface can be overwhelming for new users
  • Advanced features may require additional costs
  • Limited third-party integrations compared to other platforms


Best Hubspot Alternatives


  • Powerful CRM platform with extensive customization options.
  • Lead and opportunity management for sales teams.
  • Sales forecasting and analytics for data-driven insights.
  • Marketing automation and campaign management features.
  • Integration capabilities with other business tools and apps.

At the same time, there are a few things that make HubSpot and Salesforce different that are worth thinking about. HubSpot is more often thought of as a tool for inbound marketing, while Salesforce is more often thought of as a tool for automating sales. This means that the user interface, the features available, and the way prices are set are all different.

HubSpot, for example, bundles marketing features into plans that are more complete, while Salesforce offers features in separate plan packages or as apps. So, Salesforce’s interface is more customizable, but it could also be more complicated. HubSpot, on the other hand, is simpler and easier to use. Overall, this is one of the best Hubspot alternatives you can consider now.


  • Industry-leading CRM platform with extensive features
  • Highly customizable to fit specific business requirements
  • Robust third-party integrations and app marketplace
  • Strong reporting and analytics capabilities


  • Higher pricing compared to other CRM solutions
  • Steeper learning curve for new users
  • May require additional development and customization for optimal use

Criteria for choosing the best Hubspot alternatives

There are a few things to think about when looking for the best alternative to HubSpot. Here are some important things to keep in mind as you compare different choices:

Features and Functions: Look at the features and functions of the alternative platform and compare them to those of HubSpot. Think about what you need, such as lead management, email marketing, CRM, analytics, integration with social media, and automation.

Ease of Use: Look at the user interface and how intuitive the alternative is. It should be easy to use, and your team should only need a little training to get used to the new platform. Look for a solution that makes it easy to get started and gives you a lot of support and documentation.

Customization and scalability: Think about how well the alternative platform can be changed to fit the needs of your business. It should let you change workflows, templates, and reporting so that they fit with the way you do things. Also, check the platform’s scalability to make sure it can grow with your business and handle larger amounts of data.


How does the pricing of HubSpot alternatives compare to HubSpot?

HubSpot alternatives can have different prices depending on the platform and the features you need. HubSpot has a variety of pricing plans, some of which are free, but many of its competitors have similar pricing plans. Some alternatives may have options that are more affordable for small businesses or startups, while others may have higher price tiers that are better for large businesses. Compare the prices and features of different options to find the one that fits your needs and budget the best.

Can you integrate other tools with HubSpot alternatives?

Yes, most of the alternatives to HubSpot can be connected to other popular tools and platforms. With integration, you can link your CRM or marketing automation software to other systems to make workflows easier and keep data in sync.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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