Best Inbound Call Tracking Software 2024: Drive Success

Compare and Choose the Ideal Inbound Call Tracking Software

The best Inbound Call Tracking Software has emerged in response to the ever-changing needs of customer-centric businesses, which are seeking to maximise communication and service efficiency. By carefully tracking and evaluating incoming calls, this cutting-edge technology is a vital component for businesses looking to improve the customer experience.

The key to its success is its ability to offer an extensive feature set, such as intelligent call routing, call recording, and real-time analytics. The software facilitates the seamless integration of customer relationship management (CRM) systems, providing businesses with valuable insights into customer interactions.

Furthermore, the Best Inbound Call Tracking Software excels at linking leads and conversions to particular marketing campaigns, providing a deep comprehension of return on investment and facilitating data-driven decision-making. Below, we have mentioned the best Inbound Call Tracking Software.

What is Inbound Call Tracking Software?

Businesses can use inbound call tracking software to track and evaluate incoming calls that result from their marketing campaigns. Businesses can monitor which marketing channels—like online advertisements or targeted campaigns—are generating the most calls by using the unique phone numbers that are assigned to them. By giving businesses access to data on call volume, caller demographics, and conversion rates, this software helps them better target their marketing efforts and increase the efficiency of their inbound call processing.

Benefits of Using Inbound Call Tracking Software

For companies trying to enhance customer service, maximise marketing efforts, and obtain call performance data, inbound call tracking software has many advantages. Here are a few main benefits:

  • Campaign Contribution: Businesses are able to link incoming calls to particular marketing campaigns or channels by using inbound call tracking software. By knowing which advertising sources are generating phone calls, this makes it possible to allocate marketing budgets more effectively.
  • ROI Calculation: Businesses may calculate the return on investment (ROI) for various campaigns by linking incoming calls to particular marketing campaigns. Making educated decisions regarding resource allocation and evaluating the efficacy of marketing strategies are made possible by this data.
  • Tracking at the Keyword Level: Certain call tracking systems offer keyword-level tracking, which enables companies to determine which online or offline keywords drove clients to give them a call. Optimising ad content and fine-tuning keyword strategies require this information.
  • Caller Details: Caller insights, including caller location, call history, and demographics, are frequently offered by incoming call tracking software. When it comes to customising marketing and customer care initiatives to the unique requirements and preferences of various client segments, this information can be quite helpful.

Best Inbound Call Tracking Software Comparison Table

Software for tracking incoming calls enables companies to keep an eye on, evaluate, and maximise their incoming calls. With features like lead attribution, analytics, and call recording, it offers insightful information about customer interactions. Businesses can optimise the impact of incoming calls, improve customer service, and optimise their marketing strategies by monitoring call data and sources.

Call TrackingYesYesYesYesYes
IntegrationSalesforce, Zapier, etc.Google Analytics, ZapierSalesforce, Zapier, etc.CRM Integration, ZapierSalesforce, Zapier, etc.
PricingContact for pricingContact for pricingContact for pricingContact for pricingContact for pricing


Best Inbound Call Tracking Software


  • Conversation Analytics
  • AI-Powered Sales Coaching
  • Call Tracking and Recording
  • Sales Performance Insights

A conversational intelligence platform called assists sales teams in increasing productivity and lowering acquisition expenses. In order to improve customer engagement, the tool provides sales representatives with real-time cues during their conversations. Managers and sales representatives can view every call using comprehensive call analytics, which includes information on emotions, objections, intent, and other factors. Still, it is one of the best Inbound Call Tracking Software that you can consider.

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  • AI-Powered Sales Engagement Platform
  • Conversation Analytics for Sales Insights
  • Real-time Coaching and Guidance


  • Pricing May Not Be Suitable for Small Businesses
  • Some Users Report a Learning Curve


Best Inbound Call Tracking Software


  • Call Tracking and Analytics
  • Conversion Tracking
  • Keyword Attribution
  • Dynamic Number Insertion

Specifically trackable company phone numbers are assigned to content on each type of channel by AvidTrak, a call insights platform that lets you track calls from search, social, display, and print. In order to help teams identify which pay-per-click (PPC) search engine ad keywords effectively generate phone call leads, this platform also offers dynamic phone number insertion. Overall, it is one of the best Inbound Call Tracking Software that you can consider.


  • Call Tracking and Analytics
  • Dynamic Number Insertion for Marketing Attribution
  • Integration with Marketing Platforms


  • Limited Features Compared to Some Competitors
  • Pricing Model Based on Usage


Best Inbound Call Tracking Software


  • CRM Integration
  • Marketing and Sales Automation
  • Call Tracking and Recording
  • Lead Management

Hubspot provides call tracking as part of its sales and CRM suite. It’s an advanced content management system, sales, marketing, and customer support tool. Not only does it let you make calls directly from your browser without picking up the phone, but it also lets you track and analyse calls. You can use your desk phone or a VoIP phone to establish a connection with a prospect in just one click. This is the best Inbound Call Tracking Software that you can consider.


  • All-in-One Marketing, Sales, and CRM Platform
  • Extensive Integration Ecosystem
  • User-Friendly Interface


  • Cost Can Be High for Advanced Features
  • Some Users Report Integration Challenges


Best Inbound Call Tracking Software


  • Call Tracking and Analytics
  • Real-Time Reporting
  • Dynamic Number Insertion
  • Conversion Attribution

Ringba is a call monitoring tool designed with marketers and brands in mind. However, sales teams looking to better understand or align with marketing may also find it helpful. You can track and keep an eye on your call campaigns in real time with Ringba campaign management. With the tool’s call attribution feature, you can also assign particular keywords and traffic sources to your calls. Overall, this is one of the best Inbound Call Tracking Software.


  • Call Tracking and Analytics for Performance Marketing
  • Real-time Call Routing and Automation
  • Integration with Ad Platforms


  • Pricing Structure Can Be Complex
  • Advanced Features May Require Technical Expertise


Best Inbound Call Tracking Software


  • Call Tracking and Recording
  • Lead Attribution
  • Analytics and Reporting
  • Dynamic Number Insertion

Businesses of all sizes can easily convert more leads into better customers with CallRail. Our marketing analytics and business communications solutions, which serve over 200,000 businesses and integrate with top sales and marketing software, offer our clients real-time insights that enable them to market confidently. Currently, this is one of the best Inbound Call Tracking Software.


  • Call Tracking and Analytics
  • Dynamic Number Insertion for Marketing Attribution
  • User-Friendly Interface


  • Pricing Based on Usage
  • Some Users Report Limitations in Advanced Features

Choosing the Best Inbound Call Tracking Software for Your Needs

In order to improve your marketing, customer service, and general business efficiency, you must take a number of factors into consideration when choosing the best inbound call tracking software for your requirements. Here are important things to think about:

  • Features of Call Tracking: Select call tracking software with extensive features. This includes the capacity to keep an eye on the origins of calls, gauge their duration, and conduct quality assurance analysis on call recordings.
  • Attribution of Source: Seek for software that can precisely link incoming calls to particular campaigns or marketing channels. This feature aids in identifying the marketing campaigns that are generating phone leads.
  • Inserting Dynamic Numbers: Tracking the origin of website visitors who make phone calls requires the use of Dynamic Number Insertion (DNI). To enable precise tracking, the software ought to dynamically display distinct phone numbers according to the visitor’s source.
  • CRM and marketing tool integration: Make sure your CRM system and other marketing tools are seamlessly integrated with the call tracking software. Through this integration, call data and customer information can be combined to provide a comprehensive picture of interactions.


What is Invoca call tracking?

With the call tracking platform from Invoca, marketers can use online data collection via trackable, unique phone numbers to connect customers’ digital journeys to phone calls.

Does HubSpot track calls?

Every call is automatically logged to your CRM database by HubSpot’s call tracker.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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