Best Lead Generation Tools 2024: boost sales and grow business

These tools help companies attract, engage, and convert leads.

The best lead generation tools offer a straightforward approach to expand your customer base and optimize sales. They work well with the marketing and CRM software you already have and give you better analytics and key performance indicators (KPIs). Lead generation tools are very important if you want to get your target audience’s attention and get their contact information. Finding the right tools for your business can help you grow faster, make important connections, and find new chances.

There are many ways to do this, such as keeping track of what customers do, asking for feedback, and looking into online customer networks. These methods can affect sales, marketing, and customer relationship management efforts directly or indirectly, or they can do all three at once. The main point of lead generation tools is to turn website visitors into paying customers so that sales go up. Below we have mentioned the best lead generation tools.

Importance of Lead Generation for Businesses

Lead generation is very important for businesses because it is a key part of driving growth and making money. It is the process of finding and attracting people who have shown interest in a company’s products or services. These people are called “leads.” Here are some of the most important reasons why businesses need to get leads:

Lead generation helps businesses get more customers by attracting and capturing potential leads. It lets businesses reach more people and connect with people who are really interested in what they have to offer. Businesses can grow their customer base and boost sales by turning these leads into customers.

Increased sales and income: The main goal of lead generation is to create leads that are ready to be sold. These leads have shown interest in a company’s goods or services, which makes it more likely that they will become paying customers. Businesses can increase their chances of making sales and making money by nurturing and following up with these leads.

Targeted Marketing Efforts: Lead generation helps businesses be more effective in how they market. Businesses can make targeted marketing campaigns if they know the needs, preferences, and demographics of their leads. This makes it easier to send personalized messages and offers that match the interests of potential customers, which makes it more likely that they will buy.

What Are Lead Generation Tools?

Here are a few common ways to find new customers:

Landing Page Builders: These tools let businesses make landing pages that are attractive and optimized for conversions to get leads. They usually give you templates, form builders, and A/B testing tools to help you get the most leads.

Forms and pop-ups: These tools let you make forms and pop-ups on websites that can be changed to collect leads. They can be placed in a way that makes visitors want to give their contact information in exchange for useful content or offers.

CRM (Customer Relationship Management) software helps you keep track of and organize customer information, such as leads. They often have tracking, scoring, and nurturing features that help businesses keep track of their leads throughout the sales cycle.

Email Marketing Tools: Email marketing platforms help make and run email campaigns to nurture leads and turn them into customers. For effective engagement with leads, they often have features like automated drip campaigns, segmentation, and personalization.

Tools for Getting Leads from Social Media: These tools make it easier to get leads from social media platforms. They have tools like lead capture forms, social media monitoring, and engagement tools that help you find potential leads on social networks and interact with them.

Best Lead Generation Tools Comparison Table

In the table below, you can see side-by-side comparisons of the best lead generation tools. These tools have been judged on a number of different criteria to help you make a good choice. The table shows the main features of each tool, how much they cost, how they can be used together, and how users rate them. By comparing these tools, you can figure out which ones meet your specific needs for lead generation.

PlatformDescriptionMain FeaturesPricing ModelOfficial Link
JotformOnline form builder and data collection platform.Drag-and-drop form builder, conditional logic, integrations.Free, paid subscriptionsVisit Website
ReferralCandyReferral marketing platform that helps businesses acquire customers through referrals.Referral program setup, tracking, rewards management.Monthly subscriptionVisit Website
Hello BarLead generation and website optimization tool.Pop-ups, sliders, email capture forms, A/B testing.Free, paid subscriptionsVisit Website
LushaData enrichment platform that provides B2B contact information.Contact search, email and phone verification, API access.Monthly subscriptionVisit Website
OptinMonsterConversion optimization tool for capturing leads and increasing website conversions.Pop-ups, floating bars, slide-ins, A/B testing.Monthly subscriptionVisit Website


Best Lead Generation Tools


  • Easy form builder for creating lead capture forms.
  • Integrations with various marketing tools and CRMs.
  • Customizable form templates and designs.

JotForm is great for businesses of all sizes because it helps them make survey forms even if they don’t know CSS, JavaScript, or other programming languages. However, if they do, they can dive into the code and change the designs. Forms are easy to change and can be set to show different content depending on where the user is. Field types can also be changed to show properties as needed, set character limits, and populate fields before the user fills them out.

The free plan from Jotform is very appealing. It includes 5 forms, 100 submissions per month, and 10 payments per month. That might be enough for most people and small businesses. The only real drawback is that your surveys will have Jotform’s logo on them instead of your own. Overall, this is one of the best Lead Generation Tools you can consider now.


  • Lead capture forms with an easy-to-use interface.
  • Form templates and design choices that can be changed.
  • Integration with different platforms for email marketing and CRM.


  • Some more complex integrations might need extra paid plans.
  • Support options can sometimes take a long time to help.


Best Lead Generation Tools


  • Referral program software to incentivize customers to refer others.
  • Automated referral tracking and rewards management.
  • Integration with e-commerce platforms.

ReferralCandy is a great tool for eCommerce sites that want to get more leads. As the name suggests, its main goal is to help businesses get more leads and sales by giving discounts to customers who send them new customers. It comes with a free 30-day trial that you can use to try out its features, such as email campaigns and dashboards that show data-driven insights.

ReferralCandy also works with a wide range of marketing stacks and platforms, including Shopify, WooCommerce, BigCommerce, Magento, Mailchimp, and Google Analytics. Also, the setup is easy and straightforward, so you can be up and running in no time. If you have any questions, you can get help from a strong and helpful customer support service. For now, this is one of the best Lead Generation Tools you can consider now.


  • Effective at getting customers to refer their friends.
  • It’s simple to set up and connect to popular eCommerce platforms.
  • Offers analytics and tracking for how well a referral is doing.


  • Lead generation strategy based only on referrals.
  • Can be pricey for small businesses that don’t have many customers.
  • There aren’t many ways to change how a referral program is made.

Hello Bar

Best Lead Generation Tools


  • Attention-grabbing notification bars and pop-ups for lead generation.
  • A/B testing for optimizing messaging and design.
  • Targeted and personalized campaigns.

Hello Bar started out as a notification bar, but now it’s a flexible marketing tool that lets you make messages for people who visit your website. To get started, all you have to do is enter the URL of your website, and you will be shown how to make display ads and install bar codes. Still, this is one of the best Lead Generation Tools you can consider now.

From there, you can set up email integrations, choose goals for your campaigns, and install modal pop-ups, full-site takeovers, slide-ins, and more. Also, you can make simple announcements and send people to your social media channels. It’s also good for creating A/B tests, but you may need to use another tool like Zapier to connect Hello Bar to popular CRM software like Hubspot.


  • Websites can have a simple lead capture bar that doesn’t get in the way.
  • The ability to use A/B testing to improve lead generation performance.
  • Integration with email marketing platforms that are widely used.


  • Few design and personalization choices.
  • It might not be as good at generating leads as tools with more features.
  • Plans with more features cost more money.


Best Lead Generation Tools


  • Tool for finding contact information of potential leads.
  • Access to verified emails and phone numbers.
  • Integration with CRM systems.

Lusha is basically a database of B2B contacts that sales and marketing professionals can use to find leads, improve their campaigns, and make more money. In short, it lets you find information about people who are listed publicly on social media and other sites without having to spend hours manually looking through pages. Thus, this is one of the best Lead Generation Tools you can consider now.

It also has a Chrome browser extension that scans your profile page on social networks like LinkedIn, Facebook, and Twitter to give you the most up-to-date contact information. But keep in mind that, which is also on our list of the best tools for getting leads, does this for free. You can also make filters based on your prospecting lists with Lusha, and it’s easy to add to your existing workflows.


  • Leads are given accurate contact information.
  • Integration with a number of sales tools and CRM platforms.
  • Provides a Chrome extension that makes it easy to find contact information.


  • May not cover as much in certain areas or industries.
  • Businesses that get a lot of leads may have to pay more.


Best Lead Generation Tools


  • Creation of high-converting opt-in forms and pop-ups.
  • Exit intent technology to capture leads before they leave the site.
  • Behavior-based targeting and segmentation for personalized offers.

Smart lead generation software like OptinMonster makes it easy to collect, share, and manage marketing leads. It uses behaviour detection rules and mobile-friendly forms with high conversion rates to find success. Most of the major email marketing and CRM platforms work with OptinMonster, and you can set up advanced targeting rules for marketing campaigns.

You can also target campaigns based on location, activity or lack of activity, and the type of device being used. With its patented “Exit-Intent” technology, you can also use pop-ups and scroll boxes to try to change the minds of visitors who look like they are about to leave your website. Overall, this is one of the best Lead Generation Tools you can consider now.


  • Offers a wide range of tools for capturing leads, such as pop-ups, slide-ins, and forms that look like games.
  • Targeting and grouping options that are more advanced to improve lead generation.
  • Integration with email marketing and CRM platforms that are widely used.


  • Pricing plans can be pricey for small businesses or new businesses just starting out.
  • Some users might find the interface hard to use and complicated.
  • Response times from customer service can vary.

How to Choose the Right Lead Generation Tool for Your Business?

Choosing the right lead generation tool for your business can have a big effect on how many leads you can get and how many of them you can turn into customers. Here are some steps that will help you make a good choice:

Define your goals and requirements: Start by being very clear about what you want to accomplish with your lead generation. Think about things like the type of leads you want, your budget, integration needs, scalability, and how much automation you want. This will help you narrow down your choices and concentrate on tools that fit your needs.

Check out your options: Do a lot of research to find tools for lead generation that will work for your business. Look for tools that have been used before, have good reviews from users, and have a good name in the industry. Think about both all-in-one solutions and tools that focus on specific channels or methods for generating leads.

Look at the tools’ features and how they work. Once you have a list of possible tools, look at their features and how they work. Lead capture forms, landing page builders, email marketing automation, CRM integration, analytics and reporting, A/B testing, lead scoring, and social media integration are all important features to think about. Compare the features that are most important for your business across different tools.


What are lead generation tools?

Lead generation tools are software or online platforms that help businesses find and capture potential customers (leads) for their products or services. These tools use methods like email marketing, social media engagement, creating landing pages, and adding information to data to find and nurture leads.

How do lead generation tools work?

Most tools for getting leads work by connecting to your website, email marketing platforms, and other channels. They let you make lead capture forms, pop-ups, and landing pages that ask visitors for their contact information and let you customize them. Most of the time, these tools have analytics and reporting features that let you track how well your lead generation campaigns are doing.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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