Best PR CRM Software 2024: boost your public relations efforts

Improve your PR strategy through optimised communication and relationship management with modern CRM software solutions.

Selecting the best PR CRM software becomes a strategic necessity in the dynamic field of public relations (PR), where relationship management and effective communication are critical. There are many options available on the market, but one solution is clearly the best at coordinating smooth PR campaigns and building strong relationships. This software excels in its ability to seamlessly integrate with a variety of communication channels in addition to having an intuitive interface design and user-friendly functionality.

Businesses can manage relationships with stakeholders and media influencers like bloggers and journalists by storing contact information in PR CRM software. PR CRM software gives PR teams the ability to track a company’s past relationships with specific media influencers, measure contact engagement with the organization’s PR campaigns, and communicate with members of the media. Below, we have mentioned the best PR CRM software.

What is PR CRM Software?

Software called PR CRM (Public Relations Customer Relationship Management) aids in the organisation and management of connections with journalists, influencers, media contacts, and other stakeholders. Features like campaign analytics, communication tracking, and contact management are usually included. PR CRM software helps public relations practitioners stay organised, manage media lists, and assess the effectiveness of their campaigns. This kind of software seeks to increase the effectiveness of PR campaigns and build closer relationships with influential figures in the field.

Benefits of PR CRM Software

Software called Public Relations Customer Relationship Management (PR CRM) is intended to improve and expedite relationship management and communication within the public relations sector. The following are some advantages of utilising PR CRM software:

Handling Contacts: A centralised database for managing contacts, such as journalists, influencers, clients, and other stakeholders, is offered by PR CRM software. This makes it easier for PR specialists to maintain track of connections, exchanges, and important details about every contact.

Enhanced Interaction: PR CRM software helps to improve the efficiency and organisation of communication. Better relationship management can result from PR professionals using the platform to plan emails, monitor conversations, and make sure follow-ups are done on time.

Media Reference Catalogue: A media database function found in many PR CRM systems enables users to keep an up-to-date list of media contacts, along with their preferences and areas of interest. This is essential for reaching out to specific journalists or outlets and making sure pitches are pertinent to them.

Management of Campaigns: PR CRM software tracks assignments, due dates, and campaign advancement to assist with PR campaign management. This guarantees that campaigns are carried out successfully and that all team members are in agreement.

Management of Documents: Press releases, media kits, and other crucial documents can be more easily organised and shared thanks to document management features in PR CRM software. This guarantees that team members can work together efficiently and have access to the most recent resources.

Best PR CRM Software Comparison Table

Public relations-specific features are combined with standard CRM functionality in CRM (Customer Relationship Management) software. Businesses can use it to track interactions, manage media contacts, and organise outreach campaigns. PR CRM software improves relationship-building by centralising data and communication, guaranteeing efficient engagement and strategic communication with stakeholders and the media.
Press ReleaseYesYesYesYesYes
Media DatabaseYesYesYesYesYes
Distribution ChannelsWideWideWideExtensiveGlobal
Monitoring ToolsYesLimitedYesYesYes
User InterfaceModernIntuitiveUser-FriendlyUser-FriendlyClean


Best PR CRM Software


  • PR Attribution and Measurement
  • Media Monitoring and Analysis
  • Earned Media Analytics
  • Impactful PR Campaigns

A global resource for effective PR and communications is Onclusive. We have experience working with thousands of organisations worldwide, so we know the challenges you face. similar to developing a solid reputation and brand. serving as the eyes, ears, and conscience of your company. assisting the C-suite, the larger company, and its achievements. Still, it is one of the best PR CRM software that you can consider.

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  • AI-Powered Media Monitoring and Analytics
  • Comprehensive PR Measurement
  • Unified Platform for PR and Marketing Insights


  • Pricing Structure Can Be Complex
  • May Be Overwhelming for Small Businesses with Basic Needs


Best PR CRM Software


  • Multimedia Newsroom
  • Press Release Distribution
  • Social Media Integration
  • SEO-Friendly Content

PressPage is a comprehensive platform for managing corporate communications and PR that is utilised by hundreds of top brands globally. Construct your newsrooms, disperse content, oversee your media repository, and monitor outcomes all from a single location. Reporting Room For online media hubs, virtual press centres, social newsrooms, brand journalism websites, and online media centres, PressPage provides a turnkey PR platform. Overall, it is one of the best PR CRM software that you can consider.


  • Easy-to-Use Newsroom Platform
  • Multimedia Content Integration
  • Analytics and Reporting Features


  • Limited Advanced Features Compared to Some Competitors
  • Pricing May Be Higher for Some Users


Best PR CRM Software


  • Online Newsroom Creation
  • Media Database and Pitching
  • PR Campaign Workflow
  • Analytics and Performance Tracking

Prowly provides PR professionals with an all-in-one workflow automation solution that allows businesses of all sizes to manage media relations more successfully by cutting down on time spent on repetitive tasks. ably assists users with a wide range of tasks, including crafting visually appealing press releases, handling email pitches, keeping journalist-friendly newsrooms, creating stunning coverage reports, locating appropriate media contacts and arranging them in a PR CRM, and more. This is the best PR CRM software that you can consider.


  • Online Newsroom and PR CRM
  • User-Friendly Interface
  • Media Database and Pitching Tools


  • Some Users Desire More Customization Options
  • Pricing Tiers Can Be Limiting for Small Businesses


Best PR CRM Software


  • Brand Newsroom
  • Multimedia Content Sharing
  • Social Media Integration
  • PR Analytics and Reporting

Mynewsdesk, a company founded in 2003, provides businesses with a cutting-edge digital PR solution to interact with customers, influencers, journalists, and other key stakeholders. The all-in-one PR platform streamlines the process of producing and disseminating news and content, keeping tabs on media and industry conversations, and tracking and evaluating outcomes. Overall, this is one of the best PR CRM software.


  • Multimedia Newsroom and PR CRM
  • Social Media Integration
  • Analytics and Performance Tracking


  • Some Users Report a Learning Curve
  • Pricing May Be Higher for Small Businesses

Best PR CRM Software


  • Press Release Creation and Distribution
  • Media Database and Contacts
  • Newsroom Management
  • Analytics and Performance Tracking

PR teams can boost media exposure, raise brand awareness, and cultivate a positive reputation by utilizing’s beautifully designed online newsrooms and software, which it builds. Our online newsrooms highlight your company’s accomplishments and facilitate communication between investors and journalists, among other stakeholders. Currently, this is one of the best PR CRM software.


  • Intuitive Content Creation and Distribution
  • Online Newsroom Functionality
  • Analytics and Performance Tracking


  • Limited Advanced Features
  • Pricing May Not Be Competitive for Small Businesses

Choosing the Right PR CRM Software for Your Needs

Effective relationship, communication, and outreach management depends on selecting the appropriate CRM (Customer Relationship Management) software. Here are important things to think about:

Handling Contacts: Seek for a PR CRM programme with strong contact management features. You should be able to keep track of interactions, arrange contacts, and manage thorough profiles for influencers, media contacts, and other stakeholders.

Media Reference Catalogue: For PR practitioners, a comprehensive and current media database is indispensable. Select software that comes with an extensive database of media outlets, influencers, and journalists that are pertinent to your field.

Monitoring of Communication: You should be able to monitor and record every communication—emails, phone calls, and meetings—with the software. This facilitates keeping a thorough and current record of your communications with contacts.

Email Integration: Email integration must work seamlessly in order to facilitate effective communication. Make sure the PR CRM software works with well-known email providers so you can send and receive emails right from the programme.

Organizing Tasks and Calendars: You can maintain organization and deadline awareness with the aid of efficient task and calendar management tools. Seek for software that integrates with your calendar, lets you schedule tasks and set reminders.

Organizing Tasks and Calendars: You can maintain organization and deadline awareness with the aid of efficient task and calendar management tools. Seek for software that integrates with your calendar, lets you schedule tasks and set reminders.


Is Asana a CRM?

With a straightforward sales process, Asana is an excellent project management tool that doubles as a light-weight CRM.

Which is better Asana or Trello?

Trello’s simplicity makes it more popular among freelancers and small teams. On the other hand, Asana works better for intricate projects and big enterprises.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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