Best SMS Marketing Software 2024: Compare and Choose

Drive Results with the Finest SMS Marketing Software Available.

Leveraging the power of SMS marketing is crucial in the rapidly evolving digital landscape, and selecting the appropriate software can make all the difference. With a full feature set to optimise campaigns and increase engagement, the best SMS marketing software works in unison with your business plan. Excellent software guarantees a focused and effective strategy for connecting with your audience, from tailored messaging and automated processes to comprehensive analytics.

Effectiveness is crucial, and best SMS marketing software shines at creating interfaces that are easy to use, making campaign management simple for both inexperienced and seasoned marketers. Businesses can evaluate campaign performance instantly with real-time tracking and analytics, enabling data-driven decisions for ongoing improvement. Below, we have mentioned the best SMS marketing software.

What is SMS Marketing Software?

An instrument that makes the development, administration, and implementation of SMS (Short Message Service) marketing campaigns easier is SMS marketing software. Businesses can use it to promote goods, services, or exclusive deals to a group of subscribers by sending them tailored text messages. Features like message scheduling, contact management, and analytics for tracking campaign effectiveness are frequently included in this software. By providing time-sensitive information and promotions to mobile users through text messaging, SMS marketing software enables businesses to interact directly with their audience.

Benefits of Using the Right SMS Marketing Software

Businesses wishing to interact with their audience via text messaging can benefit from a number of advantages when they use the appropriate SMS marketing software. The following are some main advantages:

  • Effective Interaction: Businesses can reach their target audience with timely and succinct messages by using SMS marketing software. Compared to other forms of marketing, it offers a channel for direct and efficient communication that is frequently more immediate.
  • Elevated Open Rates: The open rates of SMS messages are generally higher than those of other communication channels. Businesses can make sure that a significant portion of their audience sees their messages because people frequently check their text messages.
  • Quick Delivery: Instant message delivery is a feature of SMS marketing. Companies can use it as an effective tool for time-sensitive promotions, flash sales, or urgent announcements because they can reach their audience in a matter of seconds.
  • Management of Opt-In and Opt-Out: Using SMS marketing software, companies can maintain customer preferences and comply with regulations by managing opt-in and opt-out requests. This contributes to the development of a happier and more involved audience.

Best SMS Marketing Software Comparison Table

Businesses can create, manage, and analyse text message campaigns with SMS marketing software. It makes targeted and customised customer communication easier with features like bulk messaging, automation, and analytics.

Reviews ManagementYesNoNoNoNo
Call ManagementNoYesYesYesNo
SMS MarketingNoYesYesYesYes
CRM IntegrationYesYesYesYesYes
Customer Support24/724/724/7Business Hours24/7


Best SMS Marketing Software


  • Online Reputation Management
  • Customer Experience Analytics
  • Multi-Channel Communication
  • Review Generation and Monitoring

For local businesses and brands, Birdeye is the best-rated all-in-one platform for reputation and customer experience. With the help of Birdeye’s all-in-one platform, over 100,000 businesses can easily manage their online reputation, engage with prospects via digital channels, and obtain customer experience insights to boost sales and prosper. Currently, this is one of the best SMS marketing software.

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  • Online Reputation Management
  • Multi-Channel Customer Interaction
  • Review Monitoring and Response


  • Pricing May Not Be Suitable for Small Businesses
  • Some Users Report a Learning Curve


Best SMS Marketing Software


  • Cloud-Based Phone System
  • International Virtual Numbers
  • Call Recording and Logging
  • SMS and Voicemail Integration

Instant connections via voice, SMS, and WhatsApp are possible with JustCall, a potent AI-driven customer communication platform. With a unified interface that easily integrates with more than 100 CRMs and crucial business tools, it streamlines workflow automation and team coaching. JustCall provides real-time AI insights to teams that interact with customers, and it is trusted by more than 6,000 multinational corporations. Overall, this is one of the best SMS marketing software.


  • Cloud-based Phone System
  • Integration with CRM and Helpdesk Tools
  • International Virtual Numbers


  • Pricing Based on Usage
  • Some Users Report Connectivity Issues


Best SMS Marketing Software


  • Multi-Channel Outreach
  • SMS and Voice Broadcasting
  • Call Tracking and Analytics
  • CRM Integration

CallHub is a reliable, all-in-one platform for campaigns that will transform your marketing, mobilisation, outreach, and canvassing efforts. On a single platform, we provide peer-to-peer texting, relational organising, text broadcasting, inbound and outbound calling, and voice broadcasting services. This is the best SMS marketing software that you can consider.


  • Multi-Channel Communication Platform
  • SMS and Voice Broadcasting
  • Integration with CRM Systems


  • Pricing Can Be High for Large-Scale Usage
  • User Interface Could Be More Intuitive


Best SMS Marketing Software


  • All-in-One CRM
  • Marketing Automation
  • Sales and Service Tools
  • Email and Social Media Engagement

Sales, marketing, and customer service tools are all included in EngageBay, an all-in-one CRM software that helps increase revenue and engage customers. You can enhance your marketing efforts by utilising the platform’s sophisticated SMS marketing features. For instance, you can utilise CRM data to segment your consumer base according to behaviour and automate your SMS campaigns. Overall, it is one of the best SMS marketing software that you can consider.


  • All-in-One Marketing, Sales, and Service Platform
  • CRM and Marketing Automation Features
  • Affordable Pricing


  • Some Users Report Limited Customization
  • Advanced Features May Be Less Robust


Best SMS Marketing Software


  • SMS Marketing Automation
  • Personalized Messaging Campaigns
  • Two-Way Text Communication
  • Subscriber List Management

Leading conversational commerce company Attentive is redefining business-to-consumer communication. Our SMS-first software platform enables businesses and entrepreneurs alike to forge new, deeper bonds with their clientele. We generate billions of dollars in revenue for e-commerce through two-way, real-time, personalised communications, and more than 8,000 top brands, including CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach, depend on Attentive to provide effective commerce experiences. Still, it is one of the best SMS marketing software that you can consider.


  • SMS Marketing and Customer Engagement
  • Personalization and Targeting Features
  • Integration with E-commerce Platforms


  • SMS Marketing Regulations Compliance Needed
  • Pricing May Be Higher for Some Businesses

Choosing the Right SMS Marketing Software for Your Needs

Choosing the appropriate SMS marketing software is essential for developing mobile marketing campaigns that are both successful and focused. Here are important things to think about:

Simpleness of Use: Select SMS marketing software that has an easy-to-use interface. There shouldn’t be a significant learning curve on the platform, allowing you to create, manage, and analyse SMS campaigns with ease.

  • Handling Contacts: Seek for applications with strong contact management features. For targeted messaging, it should enable you to arrange and divide your contact list according to behaviors, demographics, and other factors.
  • Customization of Messages: Customization is essential for SMS marketing to be successful. Make sure the software enables message personalization so you can add recipients’ names or other pertinent information to messages.
  • Scheduling and Automation: Select a platform with automation features like drip campaigns and scheduled messages. By streamlining your SMS marketing campaigns, automation guarantees that messages are sent at the best possible times.
  • Observance of Regulations: Check to see if the SMS marketing software conforms with applicable laws, such as the US’s Telephone Consumer Protection Act (TCPA). Reputation is upheld and legal problems are avoided with compliance.


Can I send bulk SMS free?

Indeed, a number of free SMS services are available, such as Google Voice.

Is SMS online marketing?

Businesses can use short message service (SMS) marketing to send text messages with promotions to their customers.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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