Best Social Media Listening Tools 2024: unlock the secrets

Find trends, insights, and brand love in real-time.

It’s critical for both individuals and businesses to stay aware of social media trends in the ever-changing world of digital communication. Using social media listening tools to their full potential has become essential for tracking brand mentions, analysing audience sentiment, and identifying market trends. Beyond simple metrics, the best social media listening tools provide an extensive feature set that lets users track conversations on multiple platforms, decipher subtle sentiments, and spot emerging trends.

These tools enable companies to improve customer engagement, make well-informed decisions, and take proactive measures to manage their online reputation. Prominent social media listening tools use cutting-edge machine learning and artificial intelligence algorithms to quickly sort through enormous volumes of data and deliver insights that can be put to use. Below, we have mentioned the best social media listening tools.

What is Social Media Listening Tools?

Software programmes known as “social media listening tools” keep track of and examine online discussions on a variety of social media platforms. These tools monitor discussions, mentions, and comments pertaining to particular brands, keywords, or subjects. Businesses can obtain important insights into consumer sentiments, industry trends, and brand perception by examining social media data. Social Media Listening Tools facilitate informed decision-making, effective audience engagement, and industry or niche-specific knowledge retention for organisations.

Benefits of using Social Media Listening Tools

Social media listening tools are effective tools that assist companies in tracking, examining, and deriving insights from social media platforms. The following are a few advantages of employing social media listening tools:

  • Brand Observation: Businesses can track mentions of their brand, goods, or services on multiple social media channels by using social media listening tools. This makes it easier to monitor brand sentiment and quickly address any possible problems or unfavourable comments.
  • Analysis of Customer Sentiment: These tools examine the tone of brand-related social media mentions, comments, and discussions. Businesses can assess public opinion and make wise decisions to enhance products or services by having a clear understanding of customer sentiment.
  • Analysis of Competitors: Businesses can track and examine their rivals’ social media activity with the help of social media listening tools. Finding areas for improvement, benchmarking performance, and identifying market trends can all be aided by this information.
  • Finding Insights and Trends: Businesses can discover new trends and customer preferences by monitoring conversations and popular subjects. By using this data, you can stay one step ahead of the competition, modify your marketing plans, and produce content that appeals to your target market.
  • Client Interaction: Social media listening tools facilitate real-time identification and response to mentions, comments, and messages by businesses to their audience. This raises consumer satisfaction and enhances the reputation of the brand.

Best Social Media Listening Tools Comparison Table

Social media listening tools keep an eye on online discussions by recording mentions, opinions, and trends on a range of social media platforms.

Social Media PlatformsMultiple, including major onesFacebook, Twitter, InstagramFacebook, Twitter, InstagramComprehensive coverageInstagram
AnalyticsYesYesYesAdvanced analyticsYes (Instagram-focused)
Social ListeningYesYesYesYesLimited
Publishing SchedulerYesNoNoNoYes
Influencer IdentificationYesYesYesYesLimited


Best Social Media Listening Tools


  • Social media management platform
  • Content scheduling and posting
  • Social listening and monitoring
  • Analytics and reporting

Sendible provides a powerful platform designed for active social media participation and observation. Sentible allows you to dive into the subtleties of social media conversations by monitoring mentions of your brand, the movements of your competitors, and important industry terms on several major social media platforms. Currently, this is one of the best social media listening tools.

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  • Social Media Management and Monitoring
  • Collaboration Features
  • Reporting and Analytics Tools


  • Pricing Can Be High for Some Users
  • Learning Curve for Advanced Features


Best Social Media Listening Tools


  • Brand monitoring and social listening
  • Real-time mentions tracking
  • Sentiment analysis
  • Influencer identification

A useful tool for gauging brand awareness and reach is Brand24. You can use it to track conversations from 25 million online sources and obtain insightful data about your target audience. This helps you learn more about what consumers like and dislike, particularly in relation to your brand. Even brand sentiment can be measured, and reputational risks can be promptly identified. Overall, this is one of the best social media listening tools.


  • Social Media Monitoring and Analysis
  • Real-Time Mentions Tracking
  • Competitive Analysis Tools


  • Pricing for Advanced Features
  • Learning Curve for Beginners


Best Social Media Listening Tools


  • Brand monitoring and social listening
  • Sentiment analysis
  • Competitor analysis
  • Customizable alerts and reports

Mentionlytics is an easy-to-use, AI-powered web and social media monitoring tool that can track and record both generic and brand keywords. Mentionlytics allows you to track important industry influencers, monitor the tone of social mentions about you and your rivals, and stay ahead of the conversation. This is the best social media listening tools that you can consider.


  • Real-Time Social Media Monitoring
  • Sentiment Analysis
  • Competitor Tracking


  • Pricing for Advanced Features
  • Limited User Reviews


Best Social Media Listening Tools


  • Media intelligence and monitoring
  • Social media listening
  • News and sentiment analysis
  • Competitive benchmarking

Meltwater assists you in sifting through the clutter to find the conversational insights that are significant to your brand. By gathering historical data, it gives you a complete picture and allows you to examine how trends have changed over time. You can assess your audience’s sentiment and gain a deeper understanding of them thanks to the platform. Overall, it is one of the best social media listening tools that you can consider.


  • Media Intelligence and Monitoring
  • Comprehensive Analytics Tools
  • Global Media Coverage


  • Pricing Can Be High for Some Users
  • Learning Curve for Beginners


Best Social Media Listening Tools


  • Instagram and Facebook analytics
  • Content scheduling and posting
  • Audience engagement tracking
  • Hashtag and competitor analysis

Iconosquare is a unique social media listening tool that offers vital resources for understanding market trends and maintaining a competitive edge in your sector. Iconosquare, in contrast to other tools, has a number of unique features that help it stand out from the competition and concentrate on providing useful information. Still, it is one of the best social media listening tools that you can consider.


  • Instagram Analytics and Management
  • Competitor Tracking
  • Content Scheduling and Planning


  • Focused on Instagram (Limited Multi-Platform Support)
  • Pricing for Advanced Features

Choosing the Right Social Media Listening Tools for Your Needs

Selecting the appropriate social media listening tools is essential for tracking and evaluating brand-relevant online discussions. To assist you in making an informed choice, take into account the following:

  • Establish Your Goals: Clearly state your objectives and goals when it comes to social media listening. Knowing your goals will help you choose the right tool, whether it’s trend identification, competitor analysis, customer sentiment analysis, or brand monitoring.
  • Coverage of Sources: Select a tool that supports a variety of online sources, including news sites, blogs, forums, and social media platforms. This guarantees thorough monitoring of discussions pertaining to your company and sector.
  • Monitoring in real time: Seek for instruments with the ability to monitor in real time. Social media moves quickly, and having access to real-time insights lets you react quickly to new problems, trends, and client feedback.
  • Sentiment Analysis: Select a programme with strong sentiment analysis features. This tool aids in your comprehension of the context and tone of discussions pertaining to your company, its offerings, or its sector.
  • Monitoring Keywords: Make sure the tool lets you monitor pertinent hashtags and keywords. This aids in spotting important trends, keeping tabs on brand mentions, and keeping up with industry-related conversations.


What is an example of social media listening?

Another excellent example of social listening is Netflix’s use of user feedback to enhance its offerings.

Are social media apps listening?

In most cases, social media apps and websites don’t listen in on your voice conversations to serve you advertisements.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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