Best WordPress Image Optimization Plugins 2023

a tool that can help you reduce the size and optimize the quality of images on your website.

The best WordPress image optimization plugins can significantly impact the loading speed of your website, which is crucial for a good user experience. But pictures are still important because they look good and make your site look better as a whole. So, it’s important to find a good mix between using images and optimizing performance. You can find this balance with the help of a WordPress tool that optimizes images.

These plugins are made to compress and optimize pictures so that they run at their best without losing quality. By using these plugins, you can give your readers pictures that look good and make sure your site loads quickly. Websites often use a lot of images, like photos and screenshots, to make their material more interesting and easier to read. But the more pictures you put on a page, the longer it may take to load, which could make the user’s experience less than ideal.

You can optimize your images with these tools by lowering their file size without losing quality. In this post, we have put together a list of the best plugins for optimizing images for WordPress. We chose the plugins based on their features, scores and reviews, how often they were updated, and how much they cost. By using one of these plugins, you can effectively optimize the pictures on your website and give your visitors a fast-loading, visually appealing experience. Below we have mentioned the best WordPress image optimization plugins.

What is WordPress Image Optimization Plugins?

Image optimization plugins for WordPress are tools that help you improve and optimize the images on your WordPress site. These plugins compress and resize images automatically to make pages load faster, use less bandwidth, and improve the overall performance of a website. Some of the most popular plugins for WordPress Image Optimization are Smush, EWWW Image Optimizer, Imagify, and ShortPixel. Most of the time, these plugins have features like bulk image optimization, lazy loading, and integration with content delivery networks (CDNs) to make sure that images are delivered in the best way possible. By using these plugins, you can improve the speed and user experience of your website while keeping the visual quality high.

Importance of Image Optimization for Website Performance

Image optimization is a key part of improving the speed of a website for a number of reasons:

Page Load Speed:

Images are often the biggest files on a web page, and if they are not optimized, they can slow down the page load speed by a lot. Slow-loading pages can make people leave and make them less likely to come back. By optimizing images, you can make them smaller files and make sure they run faster, which gives users a better experience.

Bandwidth and Server Resources:

When people visit your website, large picture files use more bandwidth. This can make the server work harder and cost more to run. When you optimize images, the file sizes get smaller, which means less bandwidth is used and less server resources are needed to show the images.

Responsiveness to mobile devices:

As the number of mobile users grows, it is important to make sure that pictures are optimized for different devices and screen sizes. Optimized pictures cut down on the amount of data that needs to be sent, so mobile users can get to your site faster and use less data.

Best WordPress Image Optimization Plugins Comparison Table

The table below shows a comparison of the best image optimization plugins for WordPress. These plugins are important for improving website speed and reducing page load times. With features like image compression, lazy loading, and resizing, these plugins make sure that pictures are optimized without losing quality. Smush is the best of the bunch. It is a strong plugin with advanced compression and bulk optimization features. Next up is ShortPixel, which is known for its excellent methods for optimizing images and its easy integration. Imagify is a close second. It has a user interface that is easy to understand and amazing compression rates.

PluginOptimoleEWWW Image OptimizerShortPixel Image OptimizerCompress JPEG & PNG imagesWP Rocket
Image OptimizationYesYesYesYesNo
Lossless CompressionYesYesYesYesNo
Lossy CompressionYesYesYesYesNo
CDN IntegrationYesNoYesNoNo
Lazy LoadingYesNoNoNoYes
Mobile OptimizationYesYesYesNoNo
Bulk OptimizationYesYesYesYesNo
Backup and RestoreYesNoNoNoNo
Compression Level OptionsYesYesYesYesNo
PricingFree and Premium plansFree and Premium plansFree and Premium plansFree and Premium plansPremium plans available
WordPress CompatibilityYesYesYesYesYes
User-Friendly InterfaceYesYesYesYesYes
SupportDocumentation, Email SupportDocumentation, Email SupportDocumentation, Email SupportDocumentation, Email SupportDocumentation, Support
Official LinkVisit WebsiteVisit WebsiteVisit WebsiteVisit WebsiteVisit Website


Best WordPress Image Optimization Plugins


  • Image optimization and trimming are done automatically.
  • Lazy loading to speed up how quickly a page loads.
  • CDN integration helps information get to users faster.
  • Cropping and scaling choices that make sense.
  • Better compression can be done with WebP file support.

Another great choice for a WordPress picture compression plugin is Optimole. To use this tool, you need to set up a quick account and API key. After that, it’s easy to use and gives you full power over how you optimize your images. Optimole is powered by an image CDN, so no matter where your visitors are coming from, your images will load fast. Overall, this is one of the best WordPress Image Optimization Plugins you can consider now.

With a Content Delivery Network (CDN), your images are optimized in real time and sent to your website viewers in the right size. All of your optimized pictures can be seen on a single dashboard, which makes it easy to change the compression settings for each image. It lets you change things like the quality of compression, how big images are resized, how slowly they load, and more.


  • Automatic image improvement.
  • Image transfer that adapts to the device and screen size.
  • Added lazy loading to make the page load faster.
  • Integration of a Content Delivery Network (CDN) to improve speed.
  • The WebP picture format is supported so that files can be smaller.


  • Some users have said that certain themes or tools don’t work well with the site.
  • Compared to other apps, it might not have as many ways to change it.
  • No way to improve the quality of pictures you’ve already put on your site.

EWWW Image Optimizer

Best WordPress Image Optimization Plugins


  • Image enhancement in bulk.
  • There are both lossless and lossy ways to compress.
  • Conversion to WebP file that is smart.
  • Resizes pictures automatically based on the size of the device’s screen.
  • Integration with gallery apps and page builders that are popular.

The best tool for WordPress to compress images is EWWW Image Optimizer. It is easy to use and can instantly optimize images you share. It can also compress and optimize a large number of images you have already submitted. Even though your pictures are being compressed, it will be hard to tell the difference in quality between compressed and raw. Also, the whole process of optimizing and compression is done automatically. This includes resizing images so they fit the right size page and device, loading them slowly, and even changing them to the new WebP image format.

It can also optimize images made by other WordPress plugins and saved outside of your media library folders. This tool can be used to optimize JPG, PNG, GIF, and even PDF files. You can also get a free version of the plugin that lets you optimize images on your own computer. This can be great for people who use WordPress and care about privacy. But sites with a lot of images or a lot of traffic will want to go with the paid plan, which includes an image-optimizing CDN that will automatically compress and convert images as they are watched. Thus, this is one of the best WordPress Image Optimization Plugins you can consider now.


  • It works with a lot of different image types.
  • There are choices for both lossy and lossless optimization.
  • You can optimize pictures when you upload them or all at once for images you already have.
  • Optimize images that are saved on external CDNs.
  • Compatible with other tools and page builders that people use a lot.


  • Some of the more advanced tools are only available in the paid version.
  • May need to be set up and configured differently to work at its best.
  • Some users have said that there are sometimes problems with the quality of images after editing.
  • For new users, the interface and choices can be confusing.
  • No built-in way to load slowly.

ShortPixel Image Optimizer

Best WordPress Image Optimization Plugins


  • There are choices for lossy, lossless, and glossy compression.
  • It works with a lot of different image types.
  • Both new and old pictures can be compressed.
  • Changing the size of a picture based on the size of the screen.
  • Easy-to-use improvement with just one click.

Another great tool for WordPress that helps you compress images is ShortPixel Image Optimizer. It has a lot of complicated features and lets you choose which compression formats to use. As soon as you turn on the plugin, it starts to compress images and saves your original images in a separate folder. If you want to use the free app, you have to give your email address to get an API key. If you want to compress more than 100 images per month with your free account, you’ll need to change to one of their paid plans.

You can even just click a button to change from PNG to JPEG or JPEG to PNG. It also works with apps for WooCommerce, NextGEN Gallery, and WPML translation. If you use Cloudflare as your WordPress CDN, you can connect the service so that your images will be updated to the new version automatically. ShortPixel is also quite cheap. Plans start at $4.99 per month for up to 5,000 photos per month and go up from there. Overall, this is one of the best WordPress Image Optimization Plugins you can consider now.


  • JPEG, PNG, GIF, and WebP are just some of the image types that are supported.
  • There are choices for both lossy and lossless compression.
  • Images that have already been shared can be compressed, and new images can be optimized.
  • Works with well-known page builders and gallery apps.
  • Converting and serving WebP files will help speed.


  • The free plan has limited benefits, and you have to pay to get all of them.
  • There isn’t much you can do to optimize settings and customize them.
  • There is no built-in way to load slowly.
  • It only works on images and doesn’t give any other ways to improve performance.

Compress JPEG & PNG images

Best WordPress Image Optimization Plugins


  • Optimizes JPEG and PNG pictures on its own.
  • There are both lossy and lossless ways to compress.
  • Option to set highest compression level.
  • Existing pictures can be optimized in large groups.
  • Stores copies of the source images.

Compress JPEG & PNG was made by the same people who made TinyPNG. To use the app, you will need to make an account. With a free account, you can only optimize 500 photos per month. It can automatically compress pictures when they are uploaded, and you can also optimize a large number of older images at once.

You can choose which picture sizes to optimize in the plugin settings. You can also choose how big your source uploads can be. The plugin will automatically change the size of images that are bigger than that size. You can also choose to save image data like the time and date, copyright information, and GPS position on JPEG files. Still, this is one of the best WordPress Image Optimization Plugins you can consider now.


  • Interface that is simple and easy to use.
  • Both JPEG and PNG pictures are automatically compressed.
  • Existing photos can be optimized in bulk.
  • Choose between compressions that lose data and ones that don’t.
  • Works with most themes and apps for WordPress.


  • The free version is limited, and you need a paid plan to get more benefits.
  • No way to convert or support WebP.
  • If you compare it to other apps, it might not have as many advanced optimization settings.
  • There is no built-in way to load slowly.

WP Rocket

Best WordPress Image Optimization Plugins


  • CSS, JavaScript, and HTML files can be saved and shrunk down.
  • Images and movies load slowly.
  • GZIP compresses information so that it can be sent faster.
  • Integration with well-known CDNs.
  • Optimizing the database will make pages load faster.

The best caching tool for WordPress is WP Rocket. It’s great for people who are just starting out and will help make your site run very quickly. WP Rocket has tools for optimizing images, like lazy loading, which means that images will only load when they are watched. They also made something called Imagify, which is an app. Overall, this is one of the best WordPress Image Optimization Plugins you can consider now.

With this plugin, you can make all of your pictures work better with just one click. It can also change the size of your pictures in real time and let you put them back to their original size. Also, you have full control over how your images are optimized and compressed. All of your pictures will be adjusted based on what you want.


  • A complete tool for caching and optimizing.
  • CSS, JavaScript, and HTML files are shrunk down.
  • Images, movies, and iframes can load slowly.
  • Integration with well-known CDN companies.
  • There are options to optimize and clean up a database.


  • There is no free version of this premium app.
  • For the best configuration, you may need some technical understanding.
  • For smaller sites or funds, price may be a factor.

Why Use WordPress Image Optimization Plugins?

Using WordPress picture optimization plugins is a good idea for a number of reasons:

Faster website loading times:

Large image files can slow down the speed at which your website loads, which can make users unhappy and hurt your search engine results. Image optimization plugins shrink the size of photos without changing their quality. This makes your web pages load faster.

Better website performance:

Images that have been optimized take up less computer bandwidth and less storage space. This can help lighten the load on your computer, speed up your site overall, and make your site more efficient.

Better experience for the user:

If your website loads fast, people are more likely to stay and look around. Image optimization plugins make sure that images run quickly and smoothly, which makes browsing easier.

Improved SEO:

The speed at which a page loads is a ranking factor for search engines. By optimizing your images, you can make your website run better and maybe even move up in the search engine results. Also, some apps have features like optimizing the alt tag, which can help improve the SEO of your images.

How to Install and Configure WordPress Image Optimization Plugins?

Installing and setting up picture optimization plugins for WordPress is a simple process. Here is an overview of how to do it:

  1. Log in to the main dashboard for your WordPress site.
  2. Go to “Plugins” on the left side of the screen and click “Add New.”
  3. Type the name of the picture optimization plugin you want to install, such as “Smush,” “ShortPixel,” “Imagify,” etc., in the search bar.
  4. Find the plugin in the list of search results and click “Install Now” next to it.
  5. After the download is done, click the “Activate” button to turn on the plugin.


Do these image optimization plugins work with all image formats?

Popular image types like JPEG, PNG, and GIF are supported by most image optimization plugins. But each plugin may have a different amount of optimization and support for certain formats. Checking the plugin’s documentation or list of features is a good idea to make sure it works with the picture formats you use most on your website.

Can these plugins optimize images that are already uploaded to my WordPress site?

Yes, many image optimization plugins have a feature that lets you improve images that have already been uploaded to your WordPress site. This is called bulk optimization. If you have a lot of images on your website and want to optimize them all at once, this tool can help.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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